How can I attract more clients for my Photo Editing business?
I have a business about Photo Editing. I want to get more clients for my business. Our main services are:
Clipping Path/Remove Background
Photo Retouching, Color Correction, Neck Joint/Ghost Mannequin
eCommerce Photo Editing
If you have an ideas on how to successfully market this business, I'd like to hear your suggestions.
Thank you for your valuable time.
Hi, happy to hear that you are doing a professional business like photo editing. You circulate your own photo with an attractive background by means of status and profile photos. You should display the most attractive photos in your own shop.
Attract customers by giving time to time offers and discounts.
Be lenient to customers in payments and don't compromise on quality.
Setting up a business is easy. But maintaining good profitability is the challenge and here you need to be creative to survive the competition.
Online business these days have become quite popular and regarding photo editing business, you must take care of the quality of the services to ensure your growth in this field.
Well, not sure about your experience in this field, but I still want to put some suggestion here.
- Build a good and customer-friendly website with a good theme and presentation.
- Use genuine and stunning photos as a portfolio. Always ask for permission to your clients before using their photos.
- Take good care of your social media business accounts to promote your business promptly.
- Prepare a responsive team to handle clients effectively. Without having a professional customer care team you won't be able to keep in touch with the clients.
- Set a reasonable price plan. The market is quite competitive and you can't convert clients if your prices are high at the initial stages.
- Make your site mobile-friendly. It is an important factor and be wise to maintain it.
In addition, you can use online advertising platforms to promote your site and services. Moreover, maintain good SEO health of your site and monitor it continuously.
Always care for your clients and prepare yourself to emerge as a brand. Everyone falls for a good brand and put trust in it. Or, you can just check out some good companies out there to get more ideas.
It turns out that collective many efforts best for attracting new clients. Such as thinking about your business inside and out, in this regard, you can follow some company's ideas related to your concern:
On the other hand, try to understand direct response marketing. Identify your ideal client. Discover where your clients live for local marketing.
Photo editing/retouching business is a growing Industry and there is a lot of competition these days as you might have seen. Some suggestions that could help grow your business are as follows;
-For what it's worth, you will need a good website that attracts more customers as this will highlight your business to a broader population worldwide.
-Create your website in such a way that visitors could upload their samples right away on your website.
-A quick response and turnaround are always appreciated by clients and this is the key to retaining them.
-While most of the competitors are able to offer quality work, the differentiating factor comes with the pricing. So, you will have to very competitive with your pricing in order to retain a client.
-Some clients also look for discounted rates if they have bulk work, so you should be able to offer attractive rates for such clients.
Last but not least, there should be room for re-editing work as a lot of clients will surely ask for some re-editing done with their work if they are not impressed with the initial results.
I would suggest you spend some time in understanding your target audience who would require your services, this would be a better way. Next, you can target this audience via SEO and social media to reach out to them and influence them to try out your services. Have a website, clearing defining your services and specialization you have.
There are many suggestions from others below.
How good are you in editing? What editing do you want to do? First, you need to understand what makes you different from your main competitors:
1. http://fixthephoto.com/ - the undisputed leader in the market, amazing work.
2. http://weedit.photos/ is no less popular service that offers ALL possible services in this direction.
3. http://highendbeautyretouching.com/ - an excellent photo processing service in the fashion industry.
Being a photo editor is like any other artist, the most successful of them is not just gorgeous in what they do, they cut a niche in a market that attracts attention. It would be better if you were incredible in one category than mediocre in many of them.
As a successful photo editor, you need to understand the technical aspects of photography, lighting, makeup and contour (for facial retouching), tones, textures, etc., so that you can apply them correctly or artistically to your work.
After you decide your specialty and mastered the art, you can start charging for your services. A great way to start is to offer your services for free. You get practical practice and recognition.
Not sure if you have heard of the Silent Salesman marketing and communication app with the RSVP functionality, that doubles as a 6 page mini website. You can also include video on app
so could also link to you tube video with helpfull hint. With ability to reach both Apple and android users and with ability for them to communicate directly with you builds sense of trust and credibility as you are transparent. Just a tip customise your video before posting on you tube embedding contact information within video. As we know Google uses space around
your post for contextual advertising so place to put contact details may not be available. There are many advantages of linking to social media with fresh content that is informative, trending, popular as more backlinks more exposure. The sooner you become involved in a visitors journey the easier to build marketing relationship.
Collect the websites of photographers, analyze whiich photo from there you could edit with max effect, then send to owners your version of their photos with short description of services you do.
Promoting your business on social media sites. Shared your good quality photos. Worked on discussion sites & question answer sites. Word of mouth is a good way to increase the other interest on your site.
Some of these techniques are helpful for you.
If you are not able to do these task then I suggested you hire a digital marketing company. Digital marketer knows about the SEO strategy so you can easily rank on Google search engine & attract client's interest on your site.
Digital marketing provides you better ROI.
I have found across all types of business that branding is very important when it come to attracting clients. Great word-of-mouth from happy customers is important too. I have watched many businesses succeed on using their memorable brand along with word-of-mouth advertising. Having an easy to remember domain for your website helps tremendously in allowing your customers connect to you. I help businesses rebrand every day with this simple step in mind. (Of course, make sure your site is professional with a lot of examples of your work).
This is not to say that you shouldn't also advertise -- but be smart about it and go to where you will actually gain new business (are you focusing more on B2B or B2C? Figure that out and do a lot of brainstorming to where your future clients will see you.