How can I attract more clients for my Photo Editing business?
I have a business about Photo Editing. I want to get more clients for my business. Our main services are:
Clipping Path/Remove Background
Photo Retouching, Color Correction, Neck Joint/Ghost Mannequin
eCommerce Photo Editing
If you have an ideas on how to successfully market this business, I'd like to hear your suggestions.
Thank you for your valuable time.
Expert Answers
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Nov 10, 2016
First off have a good web site. You are in a perfect business to create some great illustrations of your work, before and after photos. Perhaps you have already done this but I don't see a web site listed in your profile. This is the number one thing you must do.
Get involved with social media. Create a presence on Facebook, Twitter, Snapchat and any other site that may be useful.
Do some tutorial videos showing some photo editing tricks of the trade and post them on YouTube. I am sure there are lots of people who look at those wanting to do it themselves and may see your video and decide to have you do it.
Get involved locally, Join things like the Chamber of Commerce, meet up groups, any networking events and more.
Look online. Places like Fiverr can generate a lot of business and some good work for your profile and web site. There are other sites as well. I haven't been on it but Freelancer may be one.
Get involved with online forums. Not just to advertise but help people with answers. When people see you know your stuff they will come to you for work.
Nov 25, 2016
Promoting your business on social media sites. Shared your good quality photos. Worked on discussion sites & question answer sites. Word of mouth is a good way to increase the other interest on your site.
Some of these techniques are helpful for you.
If you are not able to do these task then I suggested you hire a digital marketing company. Digital marketer knows about the SEO strategy so you can easily rank on Google search engine & attract client's interest on your site.
Digital marketing provides you better ROI.
Nov 28, 2016
Collect the websites of photographers, analyze whiich photo from there you could edit with max effect, then send to owners your version of their photos with short description of services you do.
May 23, 2018
How good are you in editing? What editing do you want to do? First, you need to understand what makes you different from your main competitors:
1. http://fixthephoto.com/ - the undisputed leader in the market, amazing work.
2. http://weedit.photos/ is no less popular service that offers ALL possible services in this direction.
3. http://highendbeautyretouching.com/ - an excellent photo processing service in the fashion industry.
Being a photo editor is like any other artist, the most successful of them is not just gorgeous in what they do, they cut a niche in a market that attracts attention. It would be better if you were incredible in one category than mediocre in many of them.
As a successful photo editor, you need to understand the technical aspects of photography, lighting, makeup and contour (for facial retouching), tones, textures, etc., so that you can apply them correctly or artistically to your work.
After you decide your specialty and mastered the art, you can start charging for your services. A great way to start is to offer your services for free. You get practical practice and recognition.
Jul 15, 2019
Setting up a business is easy. But maintaining good profitability is the challenge and here you need to be creative to survive the competition.
Online business these days have become quite popular and regarding photo editing business, you must take care of the quality of the services to ensure your growth in this field.
Well, not sure about your experience in this field, but I still want to put some suggestion here.
- Build a good and customer-friendly website with a good theme and presentation.
- Use genuine and stunning photos as a portfolio. Always ask for permission to your clients before using their photos.
- Take good care of your social media business accounts to promote your business promptly.
- Prepare a responsive team to handle clients effectively. Without having a professional customer care team you won't be able to keep in touch with the clients.
- Set a reasonable price plan. The market is quite competitive and you can't convert clients if your prices are high at the initial stages.
- Make your site mobile-friendly. It is an important factor and be wise to maintain it.
In addition, you can use online advertising platforms to promote your site and services. Moreover, maintain good SEO health of your site and monitor it continuously.
Always care for your clients and prepare yourself to emerge as a brand. Everyone falls for a good brand and put trust in it. Or, you can just check out some good companies out there to get more ideas.
Nov 12, 2016
You're in an extremely competitive space where what you're offering is seen as a commodity. Before throwing time and money at websites, social media, and whatever else, IMO you need take an inward look and create a value proposition that differentiates your offering that's not based on *price*, but that's based on the perceived *value* of your business offering.
I would second John's advice of engaging a marketing company to help build and manage a sustainable lead generation/lead nurturing initiative.
Nov 9, 2016
Promote your business on social media, PPC, discussion communities and niche blogs to get clients for your business. Track your competitors and you should follow their marketing strategies. Optimize your business website to get better ranking over search engines and traffic boost. Business listing on top business listing portals also a good move.
May 25, 2018
I would suggest you spend some time in understanding your target audience who would require your services, this would be a better way. Next, you can target this audience via SEO and social media to reach out to them and influence them to try out your services. Have a website, clearing defining your services and specialization you have.
There are many suggestions from others below.
Aug 8, 2018
Photo editing/retouching business is a growing Industry and there is a lot of competition these days as you might have seen. Some suggestions that could help grow your business are as follows;
-For what it's worth, you will need a good website that attracts more customers as this will highlight your business to a broader population worldwide.
-Create your website in such a way that visitors could upload their samples right away on your website.
-A quick response and turnaround are always appreciated by clients and this is the key to retaining them.
-While most of the competitors are able to offer quality work, the differentiating factor comes with the pricing. So, you will have to very competitive with your pricing in order to retain a client.
-Some clients also look for discounted rates if they have bulk work, so you should be able to offer attractive rates for such clients.
Last but not least, there should be room for re-editing work as a lot of clients will surely ask for some re-editing done with their work if they are not impressed with the initial results.
Curtsy: https://www.picsretouch.com/
Oct 7, 2019
First of all, it's a B2B Business.
Do analysis where your targeted audience these days, what your competitors doing in this field. Probably anyone can get a better idea.
And also attract more clients also depends on the quality of your service mostly. So keep reminding that.
Dec 7, 2019
Hey James,
You should set up a blog. Write about photo editing to demonstrate your thought leadership in the industry. Also, blogging will help you attract the right prospects to your website based on your SEO keywords.
Thanks,
Ricky
Dec 26, 2019
First of all, look at what do your business rivals do.
If I got you right, https://retouchme.com/ may be considered as one of them.
They do a pretty good job on their digital marketing. Create an exciting website, where users can try different features of your product. You can use before/after photos or some free tryout when people can see the result but need to pay to download a retouched photo.
Make your website good according to all SEO rules, well optimized for both search spiders and users.
Creat community in all social media where your target audience may be present.
Use opinion leaders for promotion.
Much good advice is already said above. Good luck, I think your idea is relevant and hope you will do great.
Nov 10, 2016
You need a mobile responsive website. Once you have that then Search engine optimization or Pay Per click is the next step to getting more traffic to the site. You should talk to a digital marketing company so that a strategy is development for you.
Nov 16, 2016
I have found across all types of business that branding is very important when it come to attracting clients. Great word-of-mouth from happy customers is important too. I have watched many businesses succeed on using their memorable brand along with word-of-mouth advertising. Having an easy to remember domain for your website helps tremendously in allowing your customers connect to you. I help businesses rebrand every day with this simple step in mind. (Of course, make sure your site is professional with a lot of examples of your work).
This is not to say that you shouldn't also advertise -- but be smart about it and go to where you will actually gain new business (are you focusing more on B2B or B2C? Figure that out and do a lot of brainstorming to where your future clients will see you.
Aug 7, 2019
You need to analysis the clipping industry market. As well as you should collect leads from Linkedin and many other social media. You need to do the email marketing, content marketing, social media marketing and obviously SEO.
We are a growing company but we are doing really well in this industry. Only focus on marketing and you will achieve success.
Sep 14, 2019
It turns out that collective many efforts best for attracting new clients. Such as thinking about your business inside and out, in this regard, you can follow some company's ideas related to your concern:
1. https://www.retouchingzone.com/
2. http://fixthephoto.com/
Discover where your clients live for local marketing.
Dec 8, 2016
Not sure if you have heard of the Silent Salesman marketing and communication app with the RSVP functionality, that doubles as a 6 page mini website. You can also include video on app
so could also link to you tube video with helpfull hint. With ability to reach both Apple and android users and with ability for them to communicate directly with you builds sense of trust and credibility as you are transparent. Just a tip customise your video before posting on you tube embedding contact information within video. As we know Google uses space around
your post for contextual advertising so place to put contact details may not be available. There are many advantages of linking to social media with fresh content that is informative, trending, popular as more backlinks more exposure. The sooner you become involved in a visitors journey the easier to build marketing relationship.
Jun 8, 2020
Hello James, It's a good question. As a product photographer, I know-how is an important quality image. Photo Editing is a crucial part of every online store. And most e-commerce sites handle a large number of images.
Here is my crucial point to get photo editing clients:
1) Make sure quality image
2) Ensure competitive and affordable price
3) Make some offer
4. Ensure delivery time
5. Try to get organic traffic as like https://www.offshoreclippingpath.com/
6. Make business authority
7. Social presence.
8. Email outreach
9. Boost on social media
10. Published Google Ads
11. Hire SEO team
I think this guide will help you to get the image editing clients.
Thanks,
Shelley
Jul 29, 2020
Start with marketing social media and create nice free sample to get a good portfolio - https://www.phototechnolabs.com
Jul 29, 2020
Start with marketing social media and create nice free sample to get a good portfolio -
https://www.phototechnolabs.com/jewelry-photo-editing-retouching-service/
https://www.phototechnolabs.com
Apr 24, 2019
It turns out that collective many efforts best for attracting new clients. Such as thinking about your business inside and out, in this regard, you can follow some company's ideas related to your concern:
https://clippingpathindia.com/
https://pixelz.com/
https://www.clippingpathspecialist.com/
On the other hand, try to understand direct response marketing. Identify your ideal client. Discover where your clients live for local marketing.
Jul 16, 2019
Hi, happy to hear that you are doing a professional business like photo editing. You circulate your own photo with an attractive background by means of status and profile photos. You should display the most attractive photos in your own shop.
Attract customers by giving time to time offers and discounts.
Be lenient to customers in payments and don't compromise on quality.
Sep 13, 2019
Hello,
I have been working with this niche for a long time. If you want to come to the blog on my website, you can get the information you like from my blog.
Sep 16, 2019
Hello James, nice question. To attract more clients, follow these steps:
1. High-quality service provider
2. 24/7 support available
3. Friendly behavior
4. Quick reply and service provide
5. Make your delivery system easy
Thanks.
It's a good topic. I'm a photographer and a professional graphic designer. I have a clipping path company so I know how to convert more clients in photoshop & photography clients.
Please follow the 14 tips: https://www.offshoreclippingpath.com/how-an-ecommerce-photographer-can-get-more-photography-clients/