How can I get more relevant visitors to my blog?
My main strategy for attracting subscribers up until now has been through social media outreach. However, I feel like the users I'm getting to my blog are not interested in interior design or home decor, which is the main focus of my blog. I blog pictures, tips, and cost effective DIY ideas hoping customers will hire me off my posts. What else can I try?
Hi Danielle! Your business is very visual, just like mine (wardrobe styling & personal shopping) so I have found that Pinterest is a very good place to promote a blog like yours. PLUS I think partnering is always a good method - ie, you pin (or tweet, post on Facebook) and you have strategic partners that will pin/retweet/share your blog with their followers and in turn, you share their blogs with your followers. It works well. I would be happy to partner with you since I think our businesses compliment each other if you'd like, just let me know. :-) Good luck!!
All of the comments above are accurate and can help but I especially like Patrick's comment on personas.
Your persona should be something like Betty the home maker, she likes to read better homes and garden, average age is 40-65, has a BS degree, has a household income of xxxx, whats their communication preference direct mail or email? Do they hang out on facebook or pinterest or both?
You might have two or three personas i.e. college student dressing up their dorm room, middle age diy'er, or high value homeowner.
List out her or his biggest pain points. Good marketing is all about a persons pain point.
Then map out a buying cycle.
Why would someone come to my site?
What pain points do they have? What do they do first when they have a problem?
Do they need help picking out the right material for an outdoor patio furniture?
Are they looking for info on how to recover an old couch because they dont have enough money to buy a new one or like the couch they have?
I have patio furniture that needs to be recovered. Some of the cushions have faded more than the others. I might look for info on fabrics that last longer than others. Help me determine how much fabric it takes to recover a chair and perhaps a fabric calculator that helps me estimate what I need and the cost based on square foot needed etc.
Think Learn - I think I have a problem
Solve - How do I solve my problem
Compare - Am I solving the problem the right way
Purchase - Help me make the purchase decision (Set expectations and make it easy)
Loyalty - Show me you appreciate me as a customer (Retention - Cross-sell Up-sell)
I also think it takes a two part approach to driving the right traffic: content and hope it gets indexed (Inbound) and buy a list of emails and drive traffic to the site (Outbound)
My wife own the ruggoddess.com so I know your struggles. I just downloaded over 10,000 interior designers who I plan to introduce her to and urge them to optin to learn more about her services.
I hope this helps
Find home decorating manufacturers that you can write a positive review on their product and then get them to publish on their web site. you get interested people and they get good press. Win Win.
I still feel that social media will help. This is more of a marketing idea. If you can post a small portfolio of your work the before and after then get a testimonial from a client. You want to show your potential value proposition.
I tweet my blogs at WordPress--usually connected with the Two Writing Teachers, Slice of Life challenge. A strong Twitter presence can "trickle down" to other social media sites. Use a couple of terms with #hashtags when possible. Imagine #InteriorDesign & #HomeDecor on a tweet of some article in your industry!! Tweeting pictures is great. I like to explain vague article titles with a phrase within parentheses.
You can do these steps:
1. Social channel is the best way to drive traffic to your blog. You can join communities, groups and share your portfolio.
2. You can create profile on Delicious, Reddit sites.
3. Participate on discussion sites, do blog commenting on relevant blog.
4. Create Infographics, PPT and videos.
5. Share images on images sharing sites, its best way to attract relevant visitors to your blog.
I hope it will helpful.
Build a persona for what a good customer for you is and then write/promote for that. Do some keyword research to match the keywords you are writing for to the persona. Also, write things that will be useful to those people. Give your content utility and sharability. Lastly, promote that content on platforms where those people well see it. Fish where the fish are. Of your target market is on Facebook then find those people - usually in groups - and hang out there. Answer their questions and if one of your posts answers a question for you then share it. If your market isn't on a social platform stay off of it - units you just really enjoy it personally. :-)
Facebook has specialized blogging groups that help niche bloggers grow their influence. One such group is
These groups offer advice and promotion opportunities.
I would suggest building an email list and requiring subscribers to give their email address and name to recieve any information. This way you can contiuously stay in front of your potential customers with emails offering value, but not giving away all the secrets. When they are ready to make a move, you will be the first person they think about. It's a necessary advantage.
Free giveaways is another way to get people more interested in what you have to offer. They want to know what's in it for them. It doesn't have to be costly. It can just be value.
Lastly, using SEO to find the quality subscribers that are looking for what you offer will yield greater results.
If you have any questions, about any of these 3 strategies, I'd be glad to help.
Here are the things that you can do to promote your blog:
- Share pictures on image sharing sites like WeheartIt, Pinterest. Share images through url. Image sharing websites are one of the best way to share your interior design work.
- You can create profiles on such websites where you can share your interior design work. You can also consider behance for the same.
- You can create infographics, slideshares, videos for the promotion of your services.
- You can share your portfolio from any these websites on social media sites like twitter, Facebook, G+, LinkedIn etc.
- Join communities and groups on sites like LinkedIn, G+ , Facebook and promote your blog there.
If you do all such activities in a right way, then surely you will get good amount of traffic in your website.
If you need any help, you can discuss with me.
I'm going to take an opposite position to what Fred and Jade suggested in regard to not giving too much away in your free blog posts.
I think you're on the right track with what you're doing now. Yes, absolutely over-deliver on valuable, free information to position yourself as a trusted expert and authority in your area of expertise.
Since you're an interior designer, I don't think you have any risk when you give away free information like you're doing. This is because so much of the value a talented interior designer delivers is based on their own expert sense of aesthetics and experience. Your years of experience and your design talent are not something that a blog reader can fully develop on their own by reading your blog to replace your abilities.
If you like, I'd be happy to take a look at your blog to make comments specific to your content strategy. If you can share your blog URL, I'd be happy to come back with specific comments and suggestions.
I think that starting with social media is a great idea but you have to make sure that you're active in the right places. You may want to consider using a social media listening tool (e.g. Hootsuite/SproutSocial) to see where your audience is most active. As your field is interior design I think that Pinterest & Instagram would be great places for you.
When you do find out where your audience is living, do more than just post on social media. Make sure that you're actively engaging with people that connect with you. You're more inclined to get work from people that you've built a relationship with.
I would also try finding niche communities online that are looking for your particular expertise. I'm not very familiar with your industry but there must be design websites/forums where people share their ideas, right? That way, you can post links to your blog in a place where people are definitely seeking that guidance.
Last thing - be weary to not give all of your secrets away if you want people to hire you for interior design. When you're writing a blog post make sure that you leave give enough detail to get their attention but not so much that they can just save your article and do it themselves. Make it clear that you're available if anyone needs your help/advice and provide some contact details.
I hope that this is helpful!
When you publish DIY tips, you're essentially putting yourself out of business. Why hire a designer when they can get the benefit of your knowledge from a blog? I also think that people interested in DIY tips aren't the kind of people who would hire a designer to help them.
I think you might want to refocus your blog to appeal to the heavy users of interior design services -- I'm guessing commercial property owners, architects, and private individuals with enough money to afford and want your services. Choose topics that appeal to those markets, and I think you'll see improvement.
Hope that helps,