How can I get traffic to my newly designed gift basket website?
I redesigned my gift basket website earlier this year and have been working on all the tags, description and content. I need more traffic but don't want to spend a ton of money on advertising.
Holiday gift baskets offer the perfect way to show clients, partners, or team members how much they mean to your business. As a result, you’ll find tons of different options available. So you can easily find gifts that are personal to each person on your list.
Be sure to increase your activity on social networks and video publishing sites. You will get a good answer.
There are several different ways to promote your website online on social media like Facebook, Instagram, Youtube, LinkedIn etc. And paid ads on Google Ads and Facebook Ads drive more traffic to your website.
To get organic traffic to your website, SEO is the must. The cost of SEO is depending on what type of SEO agency you hire for your website. Approx from $100 to $800 per month the price depending on which agency you select and package they offer for your website on what amount of work and time they give for your website promotion.
Generally, SEO covers on page SEO and off page SEO. On page SEO includes keyword research, meta, title and keyword description on your website. Off page SEO includes link building, directory submission, blog post, article writing, press release, social bookmarks, etc.
See this video https://youtu.be/zSS2T8m4D_g or read more at https://www.hostplax.com/blog/start-selling-your-product-online/.
To get organic traffic to your website, SEO should be done for minimum 6 to 12 months. Then after you can promote your website as per your marketing budget or free on your own way on social media sharing.
You should focus on improving the onsite optimization and creating brand visibility for the site. You can use Quora, Reddit, and FB for creating more traffic and use matomo tool for checking the site traffic daily.
Promotions!!! Marilyn, you need to promote your product to a relevant audience to go viral.
Also, paid promotions help to get good traffic.
Here is my list of 8 currently relevant strategies to attract highly qualified potential customers to your business and website:
1. Produce Quality Content that Offers Unique Value to Your Readership
2. Post as Often as You Can
3. Watch Your Titles
4. Optimize Your Content and Pages
5. Focus on the Long-Tail Keywords
6. Provide Options for Visitors to Subscribe
7. Promote Your Content to Your Email List
8. Link to Your Blog Posts in Your Email Signature
Here are a few recommendations for you:
1. Press release submissions (FREE and paid).
2. Daily classified submissions.
3. Be active on social media like Insta, Twitter, and FB.
Still not getting traffic, let me know in-person.
Keyword research. This is an overused term, but it's true. Figure out what lengthy keyword phrases people are searching for each month that you can rank your site for. This is critical. You want real phrases people are using, but phrases that are not so common that people like Amazon are trying for them.
I just did a 50-minute long video that takes anyone through this process. It's free to watch on the Outer Gain (outergain.com) blog. Check it out! You'll be glad you did.
So a couple of things that have worked for us include: Adding your business name, address and phone number to as many directories on the internet as possible. I also recommend setting up social profiles for your business and use those social accounts to promote your site (Facebook, Twitter, Instagram, Pinterest for sure). The other thing that has worked well is reaching out to other area businesses and asking them to link to your website. The Chamber of Commerce is a good link to get. All of these suggestions will add value and traffic to your website. These are considered off-page enhancements. What you have done so far is on page enhancements, which is also very important to do!
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Use article writing and guest post services. That will cut your hard work in promoting the website.
As you mentioned it's your newly designed website and you are selling gifts there. Your niche is best for social media marketing.
Because your potential customer has no age limit. Customers can be male or female, kids/young or mature, can be sent to any festival, events at any time.
So you have full opportunity to get traffic from every kind of audience. As I have written before you can start with social media marketing. If you will target organic traffic or traffic from search engines then, in that case, you will have to face too many hurdles.
Like search for your any gift projects. In search results, there will be e-commerce websites like Amazon, Etsy etc. So you have to work for minimum 6-9 months to compete with them. Because in that time you have to build your authority and all of the stuff according to SEO guidelines. So you go with social media.
So, I have the same thing going on in my new website. I made sure I created profiles to different business directories like yellow pages and manta. It will let people know that your website is existing and you can also create a more detailed google my business profile and make some more SEO stuff.
Yes, Marilyn, these are the basic things required to drive traffic to the website but its depend on how you implemented them to generate quality results. It would be great if you implement them properly according to your targeted audience then you will get good results.
Definitely get on Google My Business. Do a little keyword research to see what keywords concerning gift buying people search for the most. Make sure you target this keyword in your Google My Business listing. For the cheapest traffic, you'll want to advertise on Facebook. Google ads are good for making conversions but not for driving tons of traffic like social media sites are. For just $5 a day you could be getting 350 people to your site a week if you set your ads up right.
Keep updated on google my business and social media platforms, it will be helpful for your business. First, target your locals and post ads on classified sites and list your business.
Have you created a Google My Business listing and Google Analytics?
Google Analytics results would be useful in working out where you are in the rankings and which way you are moving.