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How can I grow my business with minimal investment?

I have started my event management services business but I'm not sure how to convert genuine leads without much investment.

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Hi Varknika! It's very easy to create a profitable business today without much investment, especially for event management services. Here are two things that you need to explore.

1. Build a sales funnel. Sales funnels are an excellent way to grow your business in a shorter amount of time. Sales funnels help you collect, nurture, and convert your prospects. It also helps you become aware of what buying stage your prospects are, and gives your prospects confidence that you have your stuff together. You can learn more about sales funnels by searching for the topic, but generally, include an email list service, and offering premium downloadable content like, "How to create the perfect ___ event with a crash budget." You can sign up for MailChimp's free email service.

The most common form of a sales funnel today are email lists. Things like podcasts, vlogs, blogs and facebook groups drive traffic to that email list, giving you permission to market to them. You can create an email list for free using MailChimp.

2. Relationship marketing. In one of my businesses, I opted to forgo traditional marketing methods of paying thousands of dollars for tradeshows and ad placements to get in front of prospects. They were expensive and prospects would get so overwhelmed by meeting so many vendors. Instead, I build strategic relationships with people in local businesses that could push their clients to me.

Admittedly, this takes time and patience. However, done right, you will have free highly converting leads every day. I do. The only downside to this is that some people move around in and out of these businesses. You might need to build new relationships every so often.

That's all I can devote for this morning. Hope it helps.


Hello Varnika,

Well according to my analysis, I presume that SEO is the best option for all services that would lead your business towards high growth with such a low cost. However, there are several agencies which are offering SEO for the start-up business with flexible pricing. Moreover, I would recommend you Locus-T (https://www.locus-t.com.my/) because they heavily focus on their client's business as well as marketing objectives.


Here are some ways to start promoting your event planning business:

Networking. For most planners, networking is at the top of the list in terms of developing a strong client base.
Business cards.
Informative brochures.
Direct mail.
Customer service.
Local business listing with information, and join event promotions sites and daily news updates!


With your brains. Use your brain and grow big.

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