I have started my event management services business but I'm not sure how to convert genuine leads without much investment. I have no excess money and I am searching loan from any institution.
Hi Varnika Bhargava,
Outsourcing is one of the best ways you can reduce cost by outsourcing non-core activities to a virtual assistant. Virtual Assistants are gaining considerable importance gradually. A virtual assistant performs your job with efficiency and stability and saves you thousands of work hours. They serve multiple clients on various projects from remote locations and hence save business expenses to a large extent. They perhaps are the most appreciated professionals today. VA's serve multiple tasks like bookkeeping, web design personal assistant service, digital marketing and much more.
I do not know what your competitors are, but I would try to repeat their steps. I am sure you will find many free ways you could get backlinks (if you use SEO in your site promotion methods).
I would suggest that you look at forming strategic alliances with other related vendors to the event planning business.
For example, if a local speaker's bureau provides speakers for events, form a strategic relationship where you offer a referral fee for any business they send your way. Instead of traditional marketing dollars spent upfront, this model has business referred to you without marketing and you don't have to pay until you get paid.
I once had a client in the wedding planning business. I suggested he form strategic alliances with local florists, caterers, DJ's and others who are often approached to provide their areas of expertise to a wedding. His business took off quickly.
No matter how long you have been in the field of business or whether your business is completely established or not; you would always look out for ways to stay ahead of the competitors in the marketplace.
It would surely interest you that what are the sure-shot ways to achieve this goal of taking the lead? For this, you need to be aware of the market, what are the strategies being followed, what are the requirements being fulfilled, and what are the latest technology options available to aid you to automate and advance your business.
So that you can formulate your business strategy according to the needs. Here are the business trends suggestions: https://cabstartup.com/business-trends-to-make-you-a-success/ that will help you become a success.
Here are some ways to start promoting your event planning business:
1. Digital Marketing
2. Facebook Ads
4. Quora Ads
5. Local business listing with information, and join event promotions sites and daily news updates!
6. Direct mail & SMS
Hi Varnika - Congratulations on starting a new venture!
You have started out well by generating leads.
Demand Generation = Lead generation
Conversion = Closing
You have to first identify Budget, Authority, Need and Time i.e. does the person who is trying to hire you have a budget and if yes, how much is it? Does he/she have the authority to buy? Does he/she have a need and what's the timeline? If they are looking to buy in 2020, it's not worth spending time now.
Once you qualify then you invest more time depending on the stage you are in like building out a proposal, negotiating, etc.
Eventually, you have to ask for a closure and close the deal.
Hope this helps, good luck!
Facebook Ads are very affordable. If you have a few hundred dollars that will get you back a few thousand with the right product and ad creative.
Even if you have a restricted budget, you just can't compromise with the quality of the service and promote. However, you can do the cost-cutting in marketing and promotion. The internet-oriented world offers you much opportunity to promote your businesses without investing much. Promote your business on the social media platforms. Start by offering your services to the people you know, friends and relatives. Once you have successfully convinced, spreading the word-of-mouth will become easier.
One of the best ways to build your event management business without spending is by going online. You need to build the right website and a mobile application to get the task done. The business website and the mobile app will be able to easily reach clients, new prospects and sell products with minimum marketing efforts.
Again, you can get the software development services at lesser costs by outsourcing it to WeblineIndia. The company has enough years of experience in software development and so they can offer you customized solutions without making you spend a fortune. You can check their work easily by going through the portfolio.
To know more about how they can help you in the cheaper manner, contact WeblineIndia team today.