How can I grow my sales?
I want to start marketing for my products that will help me to make profit quickly and also to expand faster if there is any ideas that makes me do that please advise !
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Before you start running around, I would suggest you put a business plan together.
1. Target audience
2. What is your unique selling proposition
3. What is your offering
4. Who are your competitors
5. What are your goals
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As stated by you, your business revolves around catering of homemade foods for employed People who do not have time. This business model has huge growth potential as in the current market dynamics everyone wants to have a homemade food instead of ordering fast food. Therefore, when it comes to marketing your product for making gradual profits and substantial expansion there are some strategies you can adopt:
• The first and the foremost thing to take in to account is that your targeted user base would essentially be local so your strategy should also revolve around the same.
• You can use social media marketing to increase reach of your business. In the current time, it is the most effective strategy that can offer spectacular results.
• The third and the final strategy revolve around creating engaging content that offers ample information about your services and products.
Finally, the service that you would offer to your clients would do the ultimate trick in bringing more business.
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Since there are no specific information about your business or products/services, here are some helpful ideas:
You have to have a VISION or PLAN, then EXECUTE your plan, finally TRACK your success.
It’s the time that you work “on” your business, rather than “in” your business. It’s about sitting back and thinking about the stated aims and objectives of your business, what is so unique about you and your business, your target market, and who will be leading the path to growth and profitability.
Business Goals and Objectives: This stage involves thinking about what you are trying to achieve.
Business Uniqueness: Determining what makes your business different from any other companies in your industry.
Target Market: Defining the typical customer you are hoping to draw and retain.
It’s important to develop a road-map that defines a step-by-step action plan for success. You should be able to provide answers to five “Ws” and one “H”: Who, What, When, Where, Why, and How. Once you have answered these specific questions, then you can move forward in finding ways to begin your journey of success. Some ideas may include:
Improving your inventory turnover
Controlling cost of sales
Managing payroll expenses
Exceeding your current customers’ expectations
Establishing a Refer-A-Friend program
Devising a reward system for employees who meet or exceed sales goals
Opening a new location
Introducing a new product or service
Forming a power- partnership with other local businesses to deliver value-added products and services
Expanding to other markets
Designing a winning website to enhance your online presence
Let me know if you'd like me to expand on execution (implementation) and tracking stages as well.
Heavy internet marketing always works.
There are some basic steps you can take to increase your sales. Here are just a few tips. Email campaigning, Cold calling, Direct contact, Networking, Mail campaigns.
First, you already defined your market it is "employed People who has no time to do that during there week" and "everyone who want to have a home made food instead of ordering fast food"
Therefore, think how to get them.
Couple of ideas from the top of my head:
1) Where is the business area in your town? Maybe you should do a track with your food during the lunch time.
2) Does your city has a food market? Usually there are a market food in a business area with different type food where you could preform.
3) Call HR of SMB companies in your cities agree to bring samples of your food as a lunch for employees maybe with the big discount.
4) Prepare menu and cards that you can give away with your food.
5) Use google ads to target people who already looking for these options.
Let me know if you want to chat about your opportunities more.