How can I handle SEO by myself?
I just want to know from the experts whether it's possible to handle SEO by oneself. If can, please advise how to get the basic knowledge and process of improving SEO.
There are many things in business that you can do yourself or learn to do.
The question is whether you have the time to learn and keep up with the changing environment and trends in any specialist field?
If you are running your business and you are successful, then I would wager that you do not have the time to learn and keep up with specialist fields, unless the speciality is your core function or service you provide.
Running your own business means your time is precious. You cannot save time as the concept is nonsense. Saving something means you can put it aside to use it later when you need more of something. So you can save money because you can set it aside and use it another day. You cannot do the same with time.
Of course you can spend time learning about SEO, Accounting, Law, Marketing, Logistics, Repairing Air Conditioning, Lifts (Elevators for our US readers), Phone system, IT system, etc. This means you can do all of these yourself and save money. But Who is Running Your Business Whilst You Do All These Things?
The 1st thing you need to get to grips with in running a business is to understand the value of your own time. If you do not understand the value of your own time, then you will always be chasing the trivia rather than focusing on your business to make it a success.
To answer your question, yes you can learn to do it yourself but think about how much time you have to spend on learning and keeping up with new trends, and then carry it out (including trial and error), and then decide if it is not cheaper to pay someone to do it for you whilst you run your business.
I hope this helps
Of course you can. Your results may not be as good as if you hired a pro and then again there are a lot of services that are not all that great and it is not out of the question that your results could be better than if you paid to have it done.
As far as how to learn about SEO, there are SEO forums where you can learn a lot about SEO. There are also forums that are more about web design but do have a lot of info about SEO. There are lots of articles on the internet and lots of videos on the topic on YouTube.
Learning about SEO will help your web site and even if the results are not what a pro could do they are bound to be far better than if you know little about SEO,
If you have knowledge about SEO then you can do it yourself otherwise, I'll recommended you to hire a digital marketer.
For doing SEO yourself you need to read digital marketing blog and also regularly updated with Google algorithm.
Read this post to getting good rank on search engines.
Definitely you can. First learn about SEO by reading online articles and blogs. You can follow sites like searchenginewatch or search enginejournal to get updates about SEO. To start , I would advice you to check the definitive guide to link building by backlinko (http://backlinko.com/link-building ). There are a lot of SEO tools that are completely free of cost. These tools will helps you to do SEO in an effective way.
As others have pointed out it depends if you have time to learn it, but of course it's possible. What i would suggest is that even if you do outsource it to a third-party, try and get at lease a basic knowledge of it, it will pay dividends in the long run. One of the go to people i read for this is Neil Patel, http://neilpatel.com/
If you have the time, energy and patience to attack this issue on your own, then by all means, DIY. There are lots of things you can attempt to move up in the Search Rankings for your products or services. On the other hand, running your business doesn't leave a lot of time for this folly. Hiring a professional is the alternative to burning up the clock and your energy.
The simple (albeit time=consuming) things that can help begin with your online presence. Are you (or your business) on all of the proper listing sites? With more than 300 of them, there is a lot from which to choose. Making sure you are listed with the right Name, Address, Phone, as well as operating hours, other particular information will take a lot of time done manually. NAP (name, address, phone) citations are necessary for expanding your digital footprint as well as having an easier way to Get Found.
Secondly, is your website optimized for all the right alt text, metadata, keywords, page load, responsiveness, yadda, yadda, yadda?
The foundation of SEO is content, so there had better be a wealth of highly optimized content (all forms) available online that is both engaging and that it converts. Does your content include important backlinks to authority sites? By this, I mean linking to those companies or individuals that are considered the top in their fields?
What about reviews and testimonials? They contribute to online presence, which influences SEO.
These are but a few of the areas of focus to get better SEO.
As if that weren't enough, staying on top of Google's updates, tweaks, changes and additions to their algorithms is a full-time job in itself. Did you know it's been reported that in 2015, Google adjusted the search algorithm more than 600 times? That's twice a day on average. Of course, only a few of them might be considered major, but 600? Crazy.
Sooo, still want to do it yourself? There are services available that can automate quite a bit of the groundwork for online presence. Want to learn more? Reach out.
Yes you can do your own SEO, but keep in mind that SEO is not a one-time event. It's a continuous process and very time-consuming because Google changes it's algorithms frequently.
There are some fundamentals steps you can do on your own, just Google to find out what they are. Look for "on-page and off-page SEO steps" that you need to take. Lots of videos about this on YouTube.
Make sure you CLAIM and VERIFY your Google My Business page.
That being said, do not rely solely on SEO to generate traffic to your site.
it's getting harder and harder to get FREE traffic.
You will need a PAID TRAFFIC strategy. Depending on your target market or industry, Facebook ads could be an affordable paid option.
To your success,
the Marketing Coach
Can you change the brakes on your car?
So why on earth try to do SEO yourself?
Great thanks for every ones very useful comments!!!
"The foundation of SEO is content, so there had better be a wealth of highly optimized content (all forms) available online that is both engaging and that it converts. Does your content include important backlinks to authority sites?"
Most people have missed the point here - it depend what you want a appear for - if you want to come up in local market, then a few small changes in the right places, by an average web developer will be fine.
If you want to take on the world then no about of on page will help - you have to look at off page, and how you create incoming links. Backlinko is your best start - Most people underestimate the work required and the consistent over time (years) you need to put it...and other marketing as well.
Website age is such an important element and not something you can effect
I call like it is....not sugar coated.....