How can I handle SEO by myself?
I just want to know from the experts whether it's possible to handle SEO by oneself. If can, please advise how to get the basic knowledge and process of improving SEO.
If you have the time, energy and patience to attack this issue on your own, then by all means, DIY. There are lots of things you can attempt to move up in the Search Rankings for your products or services. On the other hand, running your business doesn't leave a lot of time for this folly. Hiring a professional is the alternative to burning up the clock and your energy.
The simple (albeit time=consuming) things that can help begin with your online presence. Are you (or your business) on all of the proper listing sites? With more than 300 of them, there is a lot from which to choose. Making sure you are listed with the right Name, Address, Phone, as well as operating hours, other particular information will take a lot of time done manually. NAP (name, address, phone) citations are necessary for expanding your digital footprint as well as having an easier way to Get Found.
Secondly, is your website optimized for all the right alt text, metadata, keywords, page load, responsiveness, yadda, yadda, yadda?
The foundation of SEO is content, so there had better be a wealth of highly optimized content (all forms) available online that is both engaging and that it converts. Does your content include important backlinks to authority sites? By this, I mean linking to those companies or individuals that are considered the top in their fields?
What about reviews and testimonials? They contribute to online presence, which influences SEO.
These are but a few of the areas of focus to get better SEO.
As if that weren't enough, staying on top of Google's updates, tweaks, changes and additions to their algorithms is a full-time job in itself. Did you know it's been reported that in 2015, Google adjusted the search algorithm more than 600 times? That's twice a day on average. Of course, only a few of them might be considered major, but 600? Crazy.
Sooo, still want to do it yourself? There are services available that can automate quite a bit of the groundwork for online presence. Want to learn more? Reach out.
There are many things in business that you can do yourself or learn to do.
The question is whether you have the time to learn and keep up with the changing environment and trends in any specialist field?
If you are running your business and you are successful, then I would wager that you do not have the time to learn and keep up with specialist fields, unless the speciality is your core function or service you provide.
Running your own business means your time is precious. You cannot save time as the concept is nonsense. Saving something means you can put it aside to use it later when you need more of something. So you can save money because you can set it aside and use it another day. You cannot do the same with time.
Of course you can spend time learning about SEO, Accounting, Law, Marketing, Logistics, Repairing Air Conditioning, Lifts (Elevators for our US readers), Phone system, IT system, etc. This means you can do all of these yourself and save money. But Who is Running Your Business Whilst You Do All These Things?
The 1st thing you need to get to grips with in running a business is to understand the value of your own time. If you do not understand the value of your own time, then you will always be chasing the trivia rather than focusing on your business to make it a success.
To answer your question, yes you can learn to do it yourself but think about how much time you have to spend on learning and keeping up with new trends, and then carry it out (including trial and error), and then decide if it is not cheaper to pay someone to do it for you whilst you run your business.
I hope this helps
Of course you can. Your results may not be as good as if you hired a pro and then again there are a lot of services that are not all that great and it is not out of the question that your results could be better than if you paid to have it done.
As far as how to learn about SEO, there are SEO forums where you can learn a lot about SEO. There are also forums that are more about web design but do have a lot of info about SEO. There are lots of articles on the internet and lots of videos on the topic on YouTube.
Learning about SEO will help your web site and even if the results are not what a pro could do they are bound to be far better than if you know little about SEO,
SEO techniques are always changing because Google and other search engines are constantly updating their algorithms. If you want to make the most of your online presence, it's often worth it to hire it done. However, there are a few basic things you can do to improve your visibility on your own.
First of all, if you use WordPress, there are several great SEO plugins that will evaluate your material and let you know what changes need to be made. I personally like Yoast SEO the best, but there are several from which to choose.
Secondly, keeping your content updated is key. Search engines like dynamic content, which is why adding a blog can be helpful to your overall SEO.
Thirdly, make sure your content is well-written, informative and keyword relevant. I personally disdain "keyword stuffing," and the search engine algorithms are getting wise to it, as well. However, it's possible to write web content around keywords in a way that still reads well for humans. Despite the constant tweaks and changes to SEO best practices, the one thing that stays constant is that the search engines like informative, authoritative content that is actually about the keywords that describe it. An organic technique I use to accomplish this is to try and use the keywords about 3 times on the page. That's about how often they'd occur naturally, anyhow. Just by following that practice, I've been able to generate higher page ranks than fellow bloggers with three and four times the traffic as I had. Hope this helps!
If you have knowledge about SEO then you can do it yourself otherwise, I'll recommended you to hire a digital marketer.
For doing SEO yourself you need to read digital marketing blog and also regularly updated with Google algorithm.
Read this post to getting good rank on search engines.
Definitely you can. First learn about SEO by reading online articles and blogs. You can follow sites like searchenginewatch or search enginejournal to get updates about SEO. To start , I would advice you to check the definitive guide to link building by backlinko (http://backlinko.com/link-building ). There are a lot of SEO tools that are completely free of cost. These tools will helps you to do SEO in an effective way.
"The foundation of SEO is content, so there had better be a wealth of highly optimized content (all forms) available online that is both engaging and that it converts. Does your content include important backlinks to authority sites?"
Most people have missed the point here - it depend what you want a appear for - if you want to come up in local market, then a few small changes in the right places, by an average web developer will be fine.
If you want to take on the world then no about of on page will help - you have to look at off page, and how you create incoming links. Backlinko is your best start - Most people underestimate the work required and the consistent over time (years) you need to put it...and other marketing as well.
Website age is such an important element and not something you can effect
I call like it is....not sugar coated.....
Yes you can do your own SEO, but keep in mind that SEO is not a one-time event. It's a continuous process and very time-consuming because Google changes it's algorithms frequently.
There are some fundamentals steps you can do on your own, just Google to find out what they are. Look for "on-page and off-page SEO steps" that you need to take. Lots of videos about this on YouTube.
Make sure you CLAIM and VERIFY your Google My Business page.
That being said, do not rely solely on SEO to generate traffic to your site.
it's getting harder and harder to get FREE traffic.
You will need a PAID TRAFFIC strategy. Depending on your target market or industry, Facebook ads could be an affordable paid option.
To your success,
the Marketing Coach
First of all SEO is not a rocket science and like many other SEO experts you can learn SEO and implement them in real life by reading industry leading blogs, for basic SEO, I'd suggest you check some of these blogs:
SEOBook, Search Engine Land and other related blogs (there are hundreds of useful SEO blogs).
I highly recommend you to sign up for SEO Training Programme offered by SEOBOOK, here's the link:
Please bare in mind that SEO is an ever changing topic and you need to devote a good chunk of your time if you are serious about it.
Having said that, once you get the basics of SEO, I'd suggest you try some of the SEO tools/software like SEM rush, Majestic or Moz and try and learn as much as you can.
You can use these tools on your website.
Lastly, don't stop educating yourself.
Think of this question: What is the aim of SEO Research and Optimization? Isn’t it for generating more leads or getting your website on first page on Google. Instead of talking about the importance of SEO Tools and strategies, I will directly jump to the tools.
1- Faq fox: FaqFox finds popular questions that people ask in an industry.
2- Ayima Pulse : Ayima Pulse gives recent trends and ranking of websites in different sectors.
3- Moz Local Listing Score: This Local listing tools helps you to find your presence on Google, Bing, Facebook etc.
4- Keywordtool.io : Keywordtool helps in finding keywords for content. Just enter a keyword and get hundreds of suggestions.
5- Jellyfish search snippet tool : Jellyfish tool lets you to test how your website page will look into SERPs.
6- Ahrefs.: Ahrefs provides backlink analysis and research.
7- Pingdom. : Pingdom checks website speed.
8- Searchmetrics.: Searchmetrics is an onsite research tool for finding interesting facts and scores for your website content.
You can read this article here https://www.digitalasif.com/2017/07/18/8-tools-to-make-you-a-seo-superman/