How can I improve my website’s bounce rate?
I just started using Google Analytics and have a much higher bounce rate than expected. How can I improve this and get people to click around on my site?
I have a high bounce rate as well, but I just use my site(s) for collateral ...I think the key is to have good content that is relevant to your users. Either you don't have the right content and are refreshing it, or it too difficult to find on your site, or you may not be reaching the relevant users ...Google Analytics is good for tracking the success or lack of it over tie and you may want to experiment with different content and promotion (e.g. twitter) to discover what works best ...then finally, maybe a god idea to have CTA (call to action) content on your site that invites and attracts them to explore, e.g. download a free ebook or coupon ...
Offer informative, valuable, entertaining content, targeted to your ideal customer/client.
Oh by the way..what is the PURPOSE of your website.
There are many really good suggestions here. I would add one thing to consider however. Look at the language section of analytics. You will most likely see en-us (english United States)...look and see what % of your new viewers are listed as language "c". This is most likely, bots, Web crawlers, or Linux users.
Language codes are sent by the client, to the server, so that the server may return specific page information based upon this (such as translated pages). It seems though, that Google Analytics may not check for validity of these language codes before adding them to your charts.
Although there is more explanation, in summary, I think it's just invalid data that's being sent to GA, and this portion of the data should probably be ignored.
Bounce rates can happen because of a lot of reasons. The user interaction and usability of the website must be repelling the customers. With website conversion optimization, you can definitely decrease the bounce rates. If your website is more usable and the design is interactive you can expect people to spend more time on your site. Learn more here http://www.techved.com/conversion-rate-optimization or get in touch with me to know in detail.
Primary reason of bounce is user don't find relevant, there can be lot of reasons such as:
1. Issue with navigation
2. Fonts (Lot of may find content interesting may not be able to read)
3. Is website optimized for mobile devices.
1. Use Video on website
2. Blog regularly
3. Make changes to website (check Google analytic for entry and exit points on website and time spent on each page)
Information is wealth. Write content related to your theme. Content should be user friendly not search engine friendly. Avoid keyword stuffing. Don't use pop when a site is loaded, it makes many users to get irritate and they quit. Use proper navigation's so that user may find some more information to read. Responsive design fit better for mobile users. And target your audiences not by force but by your source. Follow the above tips and you can see tremendous change in your bounce rate. All the best.
Hi Rob, you have lots of useful answers here already but here's my take. The way Google bounce rate works is not really correct. If a visitor comes to your site, reads information above the fold phones your number and then leaves the website this would be a bounce. (I would say that was a good visit)
So you need to encourage visitors to scroll or click through to another page before leaving. It has been said that a good bounce rate can improve rankings. I have a small bit of php code you can add to your website which simulates an action after a number of seconds, this has reduced bounce rates on my site from around 80% to around 20%. let me know if you are interested.
Hi, You need to optimize your website in 4 simple areas listed below,
1. Make sure your website navigation is user friendly.
2. Make sure your website is responsive, so users can view it on mobiles as well.
3. Make sure your website loading time is good enough.
4. Make sure your website has good contents in proper format with informative images in it. You should manage your HTML/Text ratio proper.
These are just simple suggestions, Now if you seriously want to improve your website presence on Google, Facebook, Social Media or in Local Directories, then please contact me with more details regarding your plan and website URL. So I can check it and provide your complete report for your website current SEO Status.
On a generalized note, meaningful CALL TO ACTION items are way to go. Yet Bounce rate improvements needs very focused analysis and ongoing improvements based on the analysis inputs.
Check Site loading time from online tools, use google lab speed test to measure your sites layout and codes, compress where needed..
Post some videos from youtube or others so people stay on the page, they must have some really great stuff.
Use less plugins for easy load.
Make a responsive design, and check it in all browser.
Don't put high resolution or bigger size images
Last but not the least, get social media engagement to increase traffic..
First and foremost...what channels are driving the traffic to your site? Before you can align channel and landing, you need to align channel and channel - so you know where you stand.
Second, does the user know what you do, why they care and why they came to your site in the first place? If not - there's your issue. Fix it ASAP! :)
Avoid paid media - at all costs. It produces terrible traffic, even worse leads and sales conversions that are so minimal or not worth the pitch that you'll regret the ad buys anyway. If you're not buying it - good start.
- What do your title tags and meta description of your website say?
- Which pages are the exit pages? Look to trim the fat there first...- What is your load time?
- How does your website look and present itself in 2-5 seconds on a mobile device?
- Is your navigation clearly understandable?
- Does your content on each page have a clear objective? If so, does it set out to accomplish that objective via clear calls to action on the page where they land?
MOST COMMON - are you sending too many different types of web user / persona...to your Home Page? :)
I hope this helps...please let me know if you have any questions.
Hi Rob -
You didn't list the KPI, but most sites we manage have a bounce rate of between 55% - 65% -- even educational article blogs like the Content Marketing Institute. A certain percentage of your audience will always bounce and sometimes this is ok, like when they come back to read another blog post that interests them then leave. And bounce rate cannot tell you how many picked up the phone and called you.
Bounce rate is not the primary KPI to worry about. Instead, watch how the visitors that don't bounce move through your site toward desired business outcome goals like case study downloads and lead form completions.
Why do I say that's more important? Because then you will know people are interested in doing business with you. You see, it's possible to actually lower your bounce rate but not get more business. Huh? That's right. You may populate your site with interesting content that compels people to surf from page to page, but in the end they need to be nudged into contacting you so you can make a sale. And all this presumes you have something with a compelling value proposition that they actually want.
Check your product or service, its pricing, then how your site move people toward a goal, and your bounce rate will take care of itself.
Hey there Rob.
As @Paul pointed out - Bounce rate is actually much higher than you would think if you don't know much about bounce rate and things that affect it.
There are a number of things that factor into bounce rate. I'll start at the beginning:
Bounce rate is simply someone arriving at your site and then leaving without any further action on your site. For example: I arrive on your site and leave. So what can cause this?
1. Poor SEO
I have found, through working with several consulting clients, that high bounce rates start here. For example...your site is about web design, but you end up ranking for "taco trucks new york" because of a portfolio entry on your website for a taco truck client in New York. Although you might not actually consider this "poor SEO", it isn't contributing to high value leads on your site BUT IS contributing to a high bounce rate.
2. Paid Ads
I can't count the number of clients I've worked with that have paid advertising driving traffic to their site, but didn't create valuable conversion portals or sales pages for the specific product or service they were trying to advertise. If you are trying to market your new and improved app for architects...don't send people to your homepage instead of the actual product page.
3. @Sherry hit on this...Call to Actions. I tell clients you have 3 types of leads coming to your site (assuming they arrived for your a spot on keyword search). There are hot leads: people ready to get started, buy, sign-up. Those who need a little more convincing, warm lead. The people who may consider your product or service at some point, a cold lead.
Create CTA's on your site that target each one of these lead types. Your hot leads need direct access to your products and/or services right then. Your warm leads you can generally collect an email address from if you provide some sort of great download/free product/free trial. Cold leads will normally take some sort of educational CTA. I say educational CTA because they are likely curious or interested in a product or service but they want to know more about it before making a decision.
An example would be a high-end stereo purchase. The consumer is going to do everything they can to make sure they get the biggest bang out of their money. So...something like: The top rated stereo systems for 2014. You might not be getting an email address right away, but they will click the link and arrive at the awesome article you created with all this insightful stuff that makes them go WOW! this has everything I need. Then you have direct call to actions under each model review..."I'm interested in this model".
So - start by taking a look at your SEO, then take a look at your ad links (if you have them), then check out your Call to Actions.
This is by no means the all-inclusive list to improving bounce rate, but these are some good starting points.
Let me know if you have any questions. Feel free to message me.
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Website should be promoted. The best way to advertise it is to produce digital marketing video. It allows you to provide information directly to your audience, attract new clients, announce new services, build trust and distribute your message widely via 20 on-line video channels and more than 30 social media. People prefer to watch video than read narrative descriptions.
On line video channels are now a credible search engine, used globally to both search and upload content. Not only does video work online for you 24/7 but it is cost effective. I can help with it.
Have you looked at your bounce rate by segment/channel? If so, how does it fluctuate? This same question applies to landing pages-have you looked at the bounce rate by landing page and determined which are producing the most bounce activity?
Most the suggestions mentioned here are great places to start on remedying a high bounce rate, but it is impossible to start on a cure until there is a good diagnosis of the problem. Find the factors which are contributing most to your bounce rate (i.e., Is it people coming in direct who bounce the most or those coming through marketing channels? Is there a specific marketing channel which is producing more bounce activity than another? Are there certain times of day or days of the week where bounces would be most frequent, etc. etc.) After drilling down on these types of questions, you should have a broader view of exactly what might be causing your bounce rate problem and how you can go about trying to solve for it.
Do you have a killer website and is it optimized for mobile? Can you see where these bounce clicks are coming from and are the words being searched relevant to your business? Make sure you are maintaining your SEO well and accurately for what your business provides. Make sure that this clear on your homepage as well as a call to action on every page. This will help you with lead generation.
Have a look at onclick events and creating pageviews, but understanding visitor intent and tailoring content accordingly through webmastertools keywords is a good place to start. Explore keywords related and build out supporting content. Depending on your content medium the 1st option could be a quick win by tagging cta.
One way to not only improve bounce rates on your website, but to also bring in more traffic is to improve your content. Sticky content...things on your website that keeps people hanging around longer works. One way to do this is via a blog on your website. Post good and interesting content when you write on your blog and be sure to share it out to all of your social channels to draw the traffic in (FB, Twitter, LinkedIn, etc.). Please keep in mind that in order for this to be successful, you must be consistent with your blog and post on a regular basis. Once you get your audiences' attention to your blog, they more than likely will check out a few of your other pages. Try using Infographics if you have an artist on board to help with that. Also, email newsletters are awesome to draw traffic to your blog and website if you have built up a nice email listing!