How can I improve my website’s bounce rate?
I just started using Google Analytics and have a much higher bounce rate than expected. How can I improve this and get people to click around on my site?
I have a high bounce rate as well, but I just use my site(s) for collateral ...I think the key is to have good content that is relevant to your users. Either you don't have the right content and are refreshing it, or it too difficult to find on your site, or you may not be reaching the relevant users ...Google Analytics is good for tracking the success or lack of it over tie and you may want to experiment with different content and promotion (e.g. twitter) to discover what works best ...then finally, maybe a god idea to have CTA (call to action) content on your site that invites and attracts them to explore, e.g. download a free ebook or coupon ...
Offer informative, valuable, entertaining content, targeted to your ideal customer/client.
Oh by the way..what is the PURPOSE of your website.
There are many really good suggestions here. I would add one thing to consider however. Look at the language section of analytics. You will most likely see en-us (english United States)...look and see what % of your new viewers are listed as language "c". This is most likely, bots, Web crawlers, or Linux users.
Language codes are sent by the client, to the server, so that the server may return specific page information based upon this (such as translated pages). It seems though, that Google Analytics may not check for validity of these language codes before adding them to your charts.
Although there is more explanation, in summary, I think it's just invalid data that's being sent to GA, and this portion of the data should probably be ignored.
Bounce rates can happen because of a lot of reasons. The user interaction and usability of the website must be repelling the customers. With website conversion optimization, you can definitely decrease the bounce rates. If your website is more usable and the design is interactive you can expect people to spend more time on your site. Learn more here http://www.techved.com/conversion-rate-optimization or get in touch with me to know in detail.
Primary reason of bounce is user don't find relevant, there can be lot of reasons such as:
1. Issue with navigation
2. Fonts (Lot of may find content interesting may not be able to read)
3. Is website optimized for mobile devices.
1. Use Video on website
2. Blog regularly
3. Make changes to website (check Google analytic for entry and exit points on website and time spent on each page)
Information is wealth. Write content related to your theme. Content should be user friendly not search engine friendly. Avoid keyword stuffing. Don't use pop when a site is loaded, it makes many users to get irritate and they quit. Use proper navigation's so that user may find some more information to read. Responsive design fit better for mobile users. And target your audiences not by force but by your source. Follow the above tips and you can see tremendous change in your bounce rate. All the best.
Hi Rob, you have lots of useful answers here already but here's my take. The way Google bounce rate works is not really correct. If a visitor comes to your site, reads information above the fold phones your number and then leaves the website this would be a bounce. (I would say that was a good visit)
So you need to encourage visitors to scroll or click through to another page before leaving. It has been said that a good bounce rate can improve rankings. I have a small bit of php code you can add to your website which simulates an action after a number of seconds, this has reduced bounce rates on my site from around 80% to around 20%. let me know if you are interested.
Hi, You need to optimize your website in 4 simple areas listed below,
1. Make sure your website navigation is user friendly.
2. Make sure your website is responsive, so users can view it on mobiles as well.
3. Make sure your website loading time is good enough.
4. Make sure your website has good contents in proper format with informative images in it. You should manage your HTML/Text ratio proper.
These are just simple suggestions, Now if you seriously want to improve your website presence on Google, Facebook, Social Media or in Local Directories, then please contact me with more details regarding your plan and website URL. So I can check it and provide your complete report for your website current SEO Status.
On a generalized note, meaningful CALL TO ACTION items are way to go. Yet Bounce rate improvements needs very focused analysis and ongoing improvements based on the analysis inputs.