How can I improve my website’s bounce rate?
I just started using Google Analytics and have a much higher bounce rate than expected. How can I improve this and get people to click around on my site?
Here is a few ways to decrease bounce rate:
1. Make sure your links and website description accurately reflect what your website offers.
2. Make your site look good and reflect what you are offering (personalize it to reflect your brand image)
3, Avoid using pop-ups
4. Get traffic from the right sources
5. Increase website loading speed
6. Be mobile friendly
It isn't possible for anyone here to provide you with one or even several answers for ways to improve your websites bounce rate. There just isn't enough information in your question to provide an answer.
Bounce rate can mean lots of things depending on the website and its purpose. There are even circumstances where a high bounce means you are already doing something right. For example, if your goal is to get people to simply call you and your number is prominent on the landing page, visitors may be less likely to navigate around your website. (especially from mobile)
The best response I have seen so far is Butch asking what your current bounce rate is. Lets start there.
Do everything needed to entice your customers to click through to other pages of the website. Typically its achieved using better Call to Action(CTA) and links to important and attractive pages/resources in the above the fold area of the website.
The strategy will be slightly different depending on what you're doing, organic or PPC.
High bounce rates can come from many different factors including what page your visitors are landing on as well as the content present on that page. For instance, if most of the visitors to your site land on the homepage, you should give them a reason to click to another page/post. This is done with compelling content (blogs/news/etc) and/or a call-to-action of some kind. If you're selling a product or service, try a clickable phrase like "Try It Risk Free" or "Get Yours Now!". Try to get more creative than this depending on your product/service etc, but you get the idea.
Sometimes high bounce rates aren't necessarily a bad thing though. You also need to look at how long a typical visitor stays on your page. For instance, if you have a landing page that has great content or is what the visitor is looking for, they may land on that page, read/do what they need, and then leave. This may be especially true if you're into affiliate marketing and you are actually directing them off page anyways. This doesn't necessarily mean that their visit was unsuccessful or that your page is bouncing visitors. If you have a bounce rate on a page of 85% but visitors stay on the page for several minutes, or are clicking off-site when you direct them, it often means they've simply found what they need or you were actually successful with your CTA. It all depends on what your goal is for each visitor.
Again, there are many different reasons why you may have a high bounce rate, but..there are other metrics you should look at as well that may tell a more in depth story about how your visitors are interacting with your content/page.
It all depends what kind of service or product your marketing, but see some main basic "must Have " elements we implement on the website we build for our clients:
Great web design (clean and simple-branded to your business brand)
Call to action buttons that lead to great content
Engagement features: chat features, surveys
real images that communicate
Content and more content
All good suggestions so far. You can get even deeper and look at the flow your visitors take, as your bounce rate may not be a site wide issue, but just certain pages. You can use a "heat map" tool to gather more intel on where you may be losing your visitor's interest.
Also, you say "higher than expected". What are you basing this on? Different types of sites have very different "acceptable" bounce rates, so that would be something to consider as well.
Its all about interest of people I think the crowd which are coming to your site have some other interest than your services.
You need to pull interested crowd to your site just submit it to pages/blogs or make it more impressive,
Bounce rates are typically higher than one would expect just getting into it. However, there are a number of things to consider. First, I would reduce the number of messages to interpret "above the fold" down to 1 or 2 with a clear next step. Secondly, make sure the links in your navigation are clearly labeled to get to the information your visitors would be looking for. Sometimes this is different from the message you want them to read. You'll need to find a balance.