How can I increase the market share of my airlines?
I own a small airline that functions locally in Nepal. We are 3 partners and do not suffer from any communication gap or other problems between ourselves. We operate with 4 flights and fly locally over here from Biratnagar to Lukla. We are keen to know how we can increase the market share of our airlines by any means. We do lack a bit of money but we can invest a good sum of it if the product seems to be profitable. As it is an airline, there has to be huge additional working capital that is inserted which helps us to further expand our business.
Moving forward to the main question, I would like to put forward an empty and open box of suggestions which you fill with your valuable proposals. Spending money is something that has to be done very wisely and by giving it deep thought. I pose a question in front of all of you to please guide me through whether I should spend my money (capital) on advertising, increasing flight qualities, decreasing booking charges, etc.
Please do give a valid reason with your suggestion for the same.
The airline business uses a direct channel of distribution which shows how we do not need to maintain any special contacts. I look forward to some good and valuable advice which could help me and my partners work better as a whole.