How can I keep activity/participation high around slower demand seasons like the holidays?
The success of my mobile app relies heavily on the activity of users being high and consistent. We have seen a drop in participation which I believe is correlated to it being Thanksgiving weekend. I am predicting the same drop in activity around Christmas and New Year. What are some marketing techniques I can undergo to build up activity and keep my audience interested?
Build a portfolio of Apps, those which have no seasonaility or they are up beat during the lean periods of existing ones
You could use an appreciation marketing method such as Sendoutcards. Then if you have clients and associate that want to use the system too, you make residual income and bonuses by showing others how to use it to their advantage as well.
Its hard to answer this without knowing your product, but I would ask you: How are you currently promoting your product? Are you keeping in touch with current users during that time? Does your application have a use that is business oriented? If so, maybe a slight drop off in use is to be expected. Tell us more about your business and maybe we can give you more specific ideas.
Seasonal theme based promotions, increased marketing via blogs and higher social engagement by adding a chat feature, engaging gaming features or gaming score and app use updates and reminders via client email.
Time to focus on the unique value proposition...how do your strategies and tactics fit each other and client/customer needs...Plan B type review...
I don't know what kind of app is it. But you can definitely tie up with other services which also see a low usage rate during that time and club together to offer users discounted deals on each others services.Just like restaurants do on weekdays.
I agree with others advising to recognize this time period as a different time period not the usual...I think the holidays were always a time where business is slow (unless specific for the time, then it becomes slow after the holidays) so build that into your business plan and promote good cheer and best wishes as the holidays draw upon you...
Try to build any relation between your app and holiday,and shows a competition on your according to holidays.