How can I reorganize my daily work routine to improve my efficiency and productivity?
The biggest problem I have, as a freelance marketing consultant and writer, is figuring our how to balance prospecting/sales with doing the actual work for existing customers. But I'd be curious to hear any tips you had on streamlining your work day generally.
It's quite simple actually.
1. when you have plenty of work, you focus on that and allocate a small chunk of time for prospecting/sales.
2. when you don't have plenty of work, you spend more time on prospecting/sales.
The best time for cold calling is in the mornings. This is a time when people are more likely to make a decisive decision. Afternoons people tend to be brain weary.
Block out times in your calendar for the routine work that you do and ensure there is a good balance between marketing, calling/appointment setting and the business at hand. Also energy map your day. You can check out my blog for instructions on this. Time Management is my specialty. www.timetamer.com.au. Hope that helps.
I like Evernote.. There are many productivity software and I would browse them all to see what looks like it fits you and the type of business you do. But technology is the easiest thing to apply to life to keep it organized an prioritized!
Limit your time on social media to 2-3 hours in the evenings, writing 2-3 hours when you can manage it, and sales calls as breaks from the aforementioned. Bulleted lists for before and after lunch etc.
Divide your day into pay time and non pay time to separate delivering value you are getting paid for and prospecting for the next check. Put that into your schedule allocation (obviously you need a system and plan for your scheduling daily) and then stick to it each day only altering the next day's plan.
earmark one or two days a week exclusively for sales calls and customer service where the focus should be on converting a customer or two depending on your targets for the week.This conversion should be your big rock for the dayThe other days of the week may be utilized for writing, consulting etc.
Create a daily to do list. Mark your list A's being priority must do's.C's being second and D's being don't really have to do. A's not complete move to your next day,C's move to B's and if not done move to D's which you might nit have to do. Create a folder in whatever email you use for ALL your mails and only DO the A's.Use only 3 SM tools Linkedin first Google+ second and twitter 3rd.
I would look for answers from your customers/prospecting customers. There are days and certain time like middle of the week , post lunch period when they are comfortable in meeting you. List down such preferences and you will see a pattern emerging.
Arrange your work around such patterns balancing work for current customers. It is good idea to maximize your current customer's potential to leverage maximum or profitable business. Try to reach 80% repeat business from them.
Plan out your day and stick to the plan. For instance, if you start every day hitting the gym, do it every day. It sets the pace and tone for the rest of your day, and not doing it will set off the pace and tone of the rest of your day.
From here, plan your activities. On M-W-F I am going to work on X, Y, and Z customers and on T-TH, I will prospect my business. I would also plan a bit of your day for the "uh-oh," when something goes wrong or off track. This keeps you from borrowing time from your schedule and if nothing goes wrong, gives you a bit of time to take care of things on your "to-do" list.
Lastly, at the end of each day, I plan out my list for the following day. This way, I know what to expect before I even enter the office, and can plan accordingly.
first of all remember:
Time is only a Mathematical or a Phisics Variable..
You can transform mentally 24 hours of a day in
any time your mind could dream.
Just do it!
1. Classify your old and potencial new customers by ROI
ROI = (return on investment: Money & Time)
2. When your mind is free: Work your most dificult client , and get rid of it quickly..
3. Remember at this moment: The rest is a perception of pleasure to come! Enjoy!
4. Yes, do it again ! and again and again...5. Sometimes your mind generates new dreams
( Stop and register that idea to work it later).
6. You will see: Time will work for you .Your clientes will perceive the difference
of your state of mind and magically they will be more curious about you,
they will admire you and as a consequence you do not need to sell anything to him,
because they will buy naturally anything you sell; because you will be selling not a
product, nor a service, nor a project but joy!
7. Ah!. Smile sincerely all the time!