How can I select a co-marketing partner for my company?
My company has recently started a new service of providing UI/UX review of existing mobile apps or websites. Here we will highlight major issues in the design or layout of the website or app. We will also recommend changes to create a better user experience and customer satisfaction. We are thinking of co-marketing our service with some other industry company or other IT company who is providing another different (but related) service. We can do co-marketing efforts through blogs/social posts/offers. Can anyone help guide me on how I can identify the right partner for my company? Thanks!
Co-marketing is a great way to market services. You can partner with any service providers/app developers/ IT services/ other apps. Indulge in contributor model. Write guest posts, tech reviews, start a youtube channel with partners, use social media and put their mention on your website. Prepare press release, let your clients know about your co-marketing efforts.
The best way to find a coworking marketing partner is through LinkedIn and Facebook. Start messaging to connections in the IT system/ Software/Marketing domain and request them for partnerships.
Also, offline tech and IT meetups will help in finding the right partners who are interested in knowledge sharing and collaboration.