How can I use E-mail marketing for follow up?
I'm always looking for good wording, and this time for a follow up e-mail to a prospect that had received an in-depth e-mail from me about my product and the rates detailed, and didn't respond.
As a copywriter, I would send something short, sweet and to the point, but add some type of incentive (like a % off the original qoute) that might light some fire under their you know what!. Be blunt and persuasive but as short as possible.
First of all you need to be ensure about the relevancy of data collected. May be the people you are sending your product details are not the target clients. Data collection is a very important aspect of Email marketing.
Days and timing of sending these mails also affect email marketing. You also need to understand how often to make a contact. After getting click-thru of first mail don't wait for long. send another mail within a weeks time else the recipient forgets about the first mail and our purpose of sending mail goes in vain.
I have recently worked with some network marketing businesses creating autoresponder follow up emails to communicate with their opt-ins so this is exactly the kind of thing I do. A recently campaign is currently achieving a 75% open rate on follow up emails and conversions are the highest they have seen.
The trick with this is to treat emails and a way to build a relationship rather than have them take action.
When you think about relationships, you will find it difficult to jump into bed with someone within the first 5 minutes. Why do many people expect this from business?
Your follow up sequence needs to give the solutions to their problems, the answers to their most frequently asked questions and create the 'feeling' that you are the best person in the world to help them get to where they want to go.
Understanding what this emotional trigger will be for you audience is the key. People take action on emotion... sometimes you don't even need to ask them to take action when you are 100% sold out on helping them achieve their goals or solve the problem they have in their lives.
Think value... what value can you give away with your knowledge. Help your prospects to get to that point of saying 'there is no way that I can not buy'
In specific anser to your question... in-depth email may have been too much. If you have a lot of details to give, try sending an email with the bullet points and a short message with a link to a video (a presentation or video proposal). On the whole, online, people will find it easier to watch and listen. Don't give them reams of content to read, put it in a medium that is more easily digestible.
Without knowing your product or your service it is difficult to say more, but these would be my underlying principles for better email follow up.
Hope this helps.
You can hook on your prospects to an Auto Responder System which is nothing but a series of e-mails that you can configure in advance with specific time intervals. For example lets say you have created an Auto Responder System with 7 Messages. The first can be a welcome message alongwith a brief introduction to your product. The second can be configured to be sent a week later with a little bit more information. The remaining 5 messages would be pure follow up messages and can be sent in the next 5 weeks one per week at specific times of the day as per the time zone in which your prospect is in. If they still dont respond then its better you let this prospect go. But the beauty about an Auto responder system is that you configure it just once and apply it all your incoming prospects. Aweber (www.aweber.com), which is an online email marketing software lets you configure this like a breeze. You can refer the following link if you are interested. Hope this helps.
Give some sort of incentive to entice him to respond -- you'll convey his opinion is simply THAT important.
If you've sent someone multiple emails with no response and you'd still like to get in touch with them, try this tactic.
Send an email with a very vague, short subject line, something like "How do I"
The body will contain something like: "Get in touch with you? I've left multiple messages. Can you suggest a time for us to talk?"
The vague subject line will catch their curiosity (humans are naturally curious), and then the body of the email is quick and to the point of calling to action. I've seen great success using this trick !
It sounds like your initial email was probably too long. If this prospect requested your in-depth email, make sure any follow up is concise. If s/he did not, don't send a follow-up email.
Did you follow the marketing equation - Interrupt with an attention getting headline. Engage with a subheading to keep their interest. Education with a piece providing information they were after. Offer, make an offer for a free report, consultation, etc.
The best idea so far that I have on this will rely on the rate of your item. Undoubtedly if its a high price, high worth, high ticket product then it may make sense to really arrange a physical meeting or an online meeting with software such as webinar or any other software you can find. Then go over your proposition live with your consumer. This will be the finest possible situation if at all possible in your case. Exactly what I discovered over the years is individuals have all kinds of different reasons they do not email back and why they do not call back. You can never understand what type of objections they might have before you call them. When you in fact email them, this technique does not cost that much additional but permits you to close much more offers than. So to recap do not send them proposition, book a conference to examine the proposal instead. When you examine the proposal, reveal it to them and provide it to them.
If the initial e-mail wasn't from data base and you have met this person, online or in person, I would sent a second e-mail asking why hasn't responded to the first e-mail, (politely). If he or she is genuinely interested for the product will contact you within 2-3 days. After that move on. Time is money.