How can I use Meetup as a marketing tool?

I have a meetup group with 141 members. They join and then do not engage or connect beyond that. What is a good strategy for engaging these people while building the membership list?

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9

It is happening to many groups managers. Creating a group it is so easy, the hardest part is to focus on implementing plans and strategies aligned to your membership interests. People just join because somehow they are interested in what you are doing, they want to see what are you up to, and ponder how can they fit on that project (how can they get benefits). How are they taken into account. And it is your job figuring that out. What kind of membership are you building? What are the benefits you try to provide and the needs you want to address that matter to them? Having those answers will help you set up ideas to focus on primary goals - and engagement generally will follow.

Groups need leaders, members want to follow. Set initial guidelines and invite people to participate in mini projects inside the group. Leaders will show up - there are lots of people wanting to be invited to it and even to manage small projects for recognition.

You can start asking simple questions about how can you deliver services at best to them? how can you serve them? or even why were they disappointed in others similar groups? What they do expect to get from your group? Ask for their main interest plainly. It helps tremendously and you can narrow ideas, tasks and even plans for certain group categories and future services.

One nice question that has worked so good is asking people what are they able to provide to the group or even the simple "introduce yourself" to the group. You can get to know them a little better, maybe on a personal level, and the answers will give you so many ideas on next questions and continuous participation to get conversation going. Be genuine and show real interest on what they share.

Success to you!
Sol.

Hi Sol, agreed, creating a group is so easy - people are always looking for ways to connect. I have been very clear about why I created both groups I have, so the part about figuring out what they want was more fun than hard. I do like your suggested questions, especially if they were disappointed in similar groups.

Thanks!
Cheers
Adaire

7

Hi Peter

Focus on what brought them there in the first place.

Have you done any surveys with the group? (ie: what attracted them to the offer and what their expectations are) and then try and figure out what it is you can do to help them or help solve their problems.

Remember, the fact that they have given up their time to come and engage means you're doing something right, so the challenge is to make the experience memorable and repeatable.

Think about how you can achieve this by understanding who they are, what they do, where they come from and most of all, what it is that attracted them to your group in the first place.

Hope this helps and feel free to connect if i can be of further help.

Best of luck

5

Hey Peter,

I've been a part of Meetup groups before but have never managed one. Based on my experience, I think there's almost always going to be a large % of people that join and never attend an event. Some people join out of curiosity but get cold feet or have other plans when it comes to actually attending.

With that said, there's definitely ways you can get more people to attend. I don't know what kind of group you run but provide an incentive. If you charge for your event, consider offering a discount or running a free event to get people to join. Or you could try to run an event with a unique attraction. Maybe a notable, local speaker? And if all else fails, there's always the South Park adage of "free punch and pie". One of the Meetup groups I joined offered beer and BBQ one day and that definitely increased the turnout.

And another angle to look at is adding co-managers. It's difficult to get a group up and running by yourself. But if you can get other people to convince their friends to join, it makes things easier.

5

Hi Peter,

The main thing that comes in Meetup events is the topic which you choose. You should decide a topic depending upon the interest of your friends or connections. You should analyze what they are looking for and what things they prefer more. I am not saying that should organize an event on any Off Topic but you have to use your smartness there that how you connect your topic with their interest :)

Moreover, before going to organize any event, you should promote it well on your social media and other active channels so that more people notice it.

Hope this helps

3

Dear Peter,
I think that a good strategy is to post to the group relevant material and issues that would open some discussions and increase the group activity.
Also you can organize some Webinar, Periscope to discuss issues (with this you can perform pools to find out the issue for the presentations, find out someone that would like to present something....).
After a while doing this the group will start to get on the way of more activity and interaction.

Regards

José Amancio

3

just like any group, need to have attractive event and some core members

0

Peter can I ask what is the meetup about, I can help you better with the more information I have.

My skype is scis4money or my phone is 405 905 4028.

I would like to talk to you more about this to help you with targeted marketing and a bigger list.

0

I have 2 groups, and have offered a variety of ways for them to connect. I have drawn key speakers from the group itself (as well as inviting guest speakers along). The great thing about the group providing it's own expertise is it provides an opportunity for people to showcase their own niche' as it relates to the group overall intent. (Which, in this case, is anti-ageing and youthful living - so topic areas can be very broad). I also keep in touch by using the groups message board, where I post articles of interest, my blog (if relevant) and encourage others to do so also.

The other group is for boomerpreneurs, and is more a business group, so my approach is different, more network and business focused as opposed to interest group. This group is relatively new and, while building numbers, I'm creating a plan for 2016 for events and activities that are based on a survey of group members I did recently.

Allowing a variety of flexible ways for this group to interact is essential and accepting that in both groups, people will flow in and out as their own needs dictate. Connect with those who are willing, keep offering value and do not stress too much about the rest. Oh, and see if there are other's who are willing to co-host, as they will bring their own unique perspective to your group and add even more depth and value for members.

0

I have 2 meetup groups ( in NJ). I thought it would be great marketing. I have ads to both my businesses. Alas, not one new client as a result. All my events are free, and it's a challenge getting people to show up for those. I too, would like to know how to generate income through meetup. Or at least cover the $180 annual fee.

0

To answer the more general question (how to use Meetup as a marketing tool), and not specifically marketing to your own meetup group, I have a few suggestions:
1. Sponsor other meetup groups that are relevant to your market. Just about every meetup needs food, swag, etc., and you can get a short time to speak or some other recognition just for your support.
2. Provide space for meetups. Similar to #1, if your company has a meeting space that can host meetups, hosting other groups can get you exposure to a lot of people.
3. Work with similar meetup groups in other cities. Perhaps you can find some cross-marketing opportunities.
4. Run an event and invite other local, related meetups and other professional groups to attend. If you have an interesting speaker, there's no reason to limit attendance to a single meetup group.
5. If there's a conference that you know your members will attend (e.g. DreamForce if it's a Saleforce-related meetup), then ask them to sign up to give a 5 or 10 minute presentation on something specific they got out of the conference, at the first meetup post-conference. Also, if you will be at the conference too, post your schedule, social media accounts, and find a way to connect with your members while there.

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