How can small businesses look up to bigger corporations?
There are a lot of big brands I look up too. In fact, that's why I became passionate about entering entrepreneurship. I want my business model to be a mirror of theirs. Is that possible to do at a smaller scale? What key things can startups take away from big brands and apply to their own business?
Replicating a large company business model almost never works for a small business. However, emulating their way of branding or the concept of their product as perceived by your target market and your customer base can be useful.
Large companies are far different from the way they started as a small business. When Apple started it had some products and philosophy but the Apple today is a great deal different, even in its approach to its brand that when it started.
Find a product or service and business you are passionate about, then decide who your target market is and who is the most successful brand in that target market. Then decide if their approach to the market in building their brand could work for your product/service for the customer.
But fundamentally, you have to understand your business and the market for it and design an intelligent approach to succeed.
Most big brands are poor exemplars for small business.
Focus on developing and communicating your value proposition and differentiation.
Invent your own dance!
At Umbroller we followed the Rubbermaid approach and were eventually acquired by them; at American Power Conversion it was Apple, from the first Steve Jobs days, and that worked; at Simply Magazine we put ourselves in alignment with Apple and now ride their wave with Simply Books APP that has led us into India, China, and Africa, with the Steve Jobs again! 99 cent per title approach. Price matters and he built the new Apple on that in the Apple ecostructure. We got on to audible.com to audition so to speak which led us to staples.com, costco.ca, and elsewhere. The modest of respecting others is especially appreciated by your prospective customers as well as for them to "fit you into" what you are trying to do. Take away: Get into alignment with respected brands; learn from them; and you will improve your odds to succeed.
Business is the battle for the customers mind and creating a unique brand value proposition is the key to owning a position in the mind. Marketing is a science and the process for creating brand equity is the foundation for that process. Let me know if I can be helpful to you in understanding the process.