How can we get VC funding, and how should we advertise on Google?
We are an online store for home decorative items and Indian traditional wear. We would like to know the steps involved in acquiring funding from a venture capitalist firm, and also some tips for creating Google ads that will help to grow our business.
Acquiring VC funding is quite difficult, maybe more difficult that you imagine. So be prepared to tough it out. But if you and your business are capable then give it a go. There are lots of steps. I would start with looking inwards at you and your business. The first questions I would ask is how scalable is your business? and is there really any defendable and valuable IP in it? As unless you are addressing a sizable market and have something unique then perhaps VC funding is not your best option. For a list of VC and many helpful pointers onhow VC view the word visit http://www.nvca.org. If you conclude that VC is maybe not appropriate then find local angel investors. Or if you business shows healthy organic growth - dont look for funding - take time and do it yourself!
As for Google ads - I would always recommend you dip a toe in its water. Spend some money (maybe $100 - and use up various free deals you can get). Understand it. If successfull and the business you attract is worth more than the cost to generate (CPC, retained business etc), then keep at it. Otherwise would really concentrate on getting "FREE" SEO running well for your site. Good site, lots of content, properly constructed and searchable data. Then keep optimising it and let your analytics steer you.
First, are you sure you need VC funding? Depending on the deal and the amount, look to angels or other non-VC groups. VCs will generally take more equity and control than you want to give. Look to a local angel group and/or private investors first, unless you REALLY have a desire to go the VC route.
Look at seed round financing, then a more "private" Series A if you need down the road for expansion.
There are individuals who raise money and who take between 5 and 10% of the raise for their services (typically) and/or warrants. Best to find them on a referral basis, as some aren't worth your time.
Any way you slice it, you'll need a detailed business plan, pitch deck, financials, executive summary, etc. It's great to have someone familiar with these things "on the inside" who can get you connected to potential investors in the "right way."
When you state "...advertise on google," do you mean for investors?
If you plan for your business to make more than $100M within the next 10 years, then VCs are a viable option. If not go to Angels.
The most important advice to get VC funding is to get referred to a VC by a trusted person ( trusted by VCs). Look into your network for such a person.
There are literally hundreds and thousands of pages of advice on how to get funded by VC on the net. Just search "how to get funded by a VC".
For Google Ads: go to additional solutions and look for "Adwords", Open an account. There are lots of tutorials on how to utilize Adwords. There are also lots of tutorials on youtube.
I will leave the money-raising experts to offer you better advice on that than I ever could (although crowdfunding or angel investors sounds more your level unless you're looking to become a global household brand).
In terms of Google ads, that is my speciality so I can offer some practical advice on that part for you.
You need to make your on-page content, your keyword and you ad as highly relevant to each other as you can possibly get, that's the best piece of advice you can get in terms of Adwords. The higher the relevance of these three aspects in relation to each other, the higher your "Quality Score" will be for that keyword. The higher the quality score, the less you will have to pay for it. You can also check my resources for more PPC tips.
Hi Busy - re: Google Adwords - for maximum impact and ad spend efficiency, keyword research is the first step. Keywords connect your ad content with your landing page (targeted destination page). Your landing page will require compelling content and clear CTAs (Calls to Action) to enable conversion from site visitor to prospect/client.
As a Google Partner, we can help you optimize each step of the process for efficient ad spend and superior conversion. We offer a 30-minute no obligation introductory consultation to get the conversation started.
Agree with Karl. Another option is crowd funding.
Along with your portfolio of materials, have a very detailed 3-5 year strategic plan outlined in as concise deck possible. Many investors seek a simpler way to see the opportunity up front versus 30+ pages of information.
I agree with Karl regarding funding.
As to Google advertising, I am a Google Partner.
We specialize in assisting you draw traffic and convert
That traffic into sales. Know your budget. Initial consultations with us are free. If we can help you further, please let me know.
My best, Renea
A VC is looking for businesses that will have quick growth, and a profitable exit in approximately 5 years in return for an equity stake. This means they will be dictating to a certain extent how your business will be run. Are you sure this is what you want? They would want a 5 year biz plan, including past/future financials, pitch deck etc. A VCs usually only invest in businesses with a track record looking to expand quickly. If you are a startup, angel investing or crowdfunding is more suitable. Google ads? Not sure your intent here, for investors, or advertising your products?
VC is one of the many ways to raise funding. It has its pros and cons. One effective way to find VC funding is to line yourself up with a corporate finance boutique. If you have not yet analyzed all of the capital raising alternatives, a good corporate finance house can run you through the various options. If you have already analyzed the options and determined that VC is best, a corporate finance advisor can help groom your business for a capital raising round. Depending on your location, I may be able to introduce you to an advisor. If interested, send me a private message.
The Business Plans we present are never longer in time scope than 3 years. Most VC's today believe, and I agree, that more than 3 years of assumptions is just guesstimating. Years ago we did 5 year projections but have been advised numerous times by BP readers to shorten the timeline to be more credible.
Notice that the government always projects over 10 years. How's that working out?
VC funding is always the longest shot unless you can show some level of sales traction. Start with angels, tech transfer opportunities, or 3F money (friends, family fools-a popular inside-VC comment).
Venture capitalist typically invest in businesses where they have an interest. They are most interested in knowing what's unique (faster, better, cheaper) than what is currently available. They also require a business plan to be able to determine when they will get a return on their investment. They are tough negotiators and you need to be prepared to be able to justify your valuation of your business.
Hi Busy Plat,
Venture capital needs to be applied for with people whom do VC deals. I always recommend to grow your business from natural nutrition and retain your shares and control. If you need help with how to grow your business with natural nutrition contact me for a chat.
Another great place to look is the Axial Forum on axial.net.
First you need a business plan to present. How long your in business, what your profit, what fund you put in. There are companies that do this one is called Angle investors. You NEED to go in prepared, like shark tank.
Google ad words are what you would look up if you were searching you. The top search words. KNOW what the other guy is doing.
Venture capitalist is a typical investor who is looking for a fast RoI in businesses where he has an interest. They are most interested in knowing what's unique in your business.He would also require a business plan to be able to determine the return on the investment. You need prepare your business plan and be able to justify your valuation of your business.
Go to a site like Gust and look at the VC groups that have an interest in your stage, money requirements, industry, etc. Most VC groups are verify specific as to these parameters. If you find any that you qualify for submit a deal sheet - shorter than an exec summary and they often times provide the format template they want to review.
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