How can we increase the number of Twitter followers for a not for profit service?
Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.
Forget the number.
Focus on Quality over quantity.
You are non-profit, therefore your best quality is serving and helping humanity. Concentrate on the recipients who receive this benefit from your org, and ask them to spread the word. Your "customers" are your best advocates to help spread the word, because you're goal transcends anything that will touch people's heart.
Focus on touching people's hearts, not on the tools. Social Media are tools and methods to help you but in this case. Your work is the story, make that the centerpiece and have Word of Mouth through your recipients and partners.
Talk about Life and how to live well, well being, what humanitarian service this provides since it's not-profit. What is your purpose of the org? TELL you "WHY"
Why did your org exists? to help people, to promote better living...think along those lines
That being said,
tell your story on these two place
You will reach a better audience, and this will help you find your right audience.
Key is draw the energy inward.
Consider developing or selecting your content according to the latest top keywords in your area, provided they are at least somewhat relevant to your segment. Top keywords are displayed in Twitter's left-hand column.
Another general strategy involves following as many relevant users as possible. A relevant user in your case could be a UK startup or NGO, or simply a UK-based user. While the users you follow do not always follow back, they are provided with that opportunity via Twitter's interface. This helps extend your visibility.
Finally, consider 'tweeting at' users who enjoy a strong following and are relevant to your segment, especially if your tweet relates to them somewhat. For instance, if you make a tweet discussing public parks in the UK, conduct a quick search to see if the ministry of public parks has a twitter account. If it does, you can consider including their username in your tweet.
You can apply following strategies to increase your Twitter count:
- Keep sharing engaging stuff that sounds interesting for the audience. Use hashtags properly.
- Use creative graphics to share on twitter
- Keep checking your notifications tab and reply to everyone.
- Do not miss adding Bio, profile photo and cover photo.
- Create lists and check the activities.
Outsourcing has worked for me. The commitment to the effort it takes to grow any social network is somewhat difficult at times. If interested in learning more, let me know.
Engagement! It's the key to building a social brand. Your content needs to ask questions and drive discussions. You have a great opportunity as your product has a certain feel good factor to it.
Following key individuals and discussions on social channels and then adding to those discussions can drive numbers up but I agree with other comments, it's not all about numbers.
Finally, make sure you are current and unique - it's not easy but think about what your company does and how it ties into current affairs/hot topics.
Hope this helps a little
Chasing for followers is not what you should do - these days it has been found again and again that it isn't about the number of followers that you have but whether the content you are sharing it interesting.
When you create engaging content, engage within the right communities and have a professional looking account, the follows will increase naturally. Your focus is more about helping people benefit from the information - working out how to do this with Twitter should be you main focus and the follows will come naturally.
For you it is going to be more about finding the relevant hashtags and Twitter chats to engage with with interesting and original content. It might be worth investing in getting some help from a social media specialist to help you identify which ones to target and how.