How can you market to an "illogical society" and should you?
A positive thinker is the leader, who teaches and learns to touch upon the illogical definitions of what society has labeled human beings to be. How can you market to an 'illogical society" and should you?
People are just people, and regardless of any nonsensical labels they will either go with flow of what is presented or against it. Often they go with it if they find the person or business presenting the information agreeable. Nothing about people seems particularly illogical.
You can use any proven marketing model since they are designed to cope with the illogical society (like the others pointed out, there is no other society but the illogic one).
Only if you want to or need to. If you do not feel like it you might as well not do it because there will be a very high chance that your efforts will be fruitless. If you need to but do not feel like it, at least try to do it to avoid greater misery. If you get by without marketing you can opt to save your time and money for other things.
I have to agree with below. I was accused for most of my corporate career that I was being way to logical - as people aren't logical. They are emotional. Therefore not sure of your specific situation, but illogical is reality.
Emotions. People make decisions based on what they feel. they use logic to rationalize and explain it later on, but every decision is informed by emotion.
Rumi says: "By the time logic reaches the moon, love has explored the universe".
Societies and businesses are run by passion, not logic, otherwise there would be no restaurants. It's illogical to risk your savings, comfort, and livelihood ...in exchange of opening up a shop.
Worst case scenario, if a business has to be logical then they should do it the way Spock did it, and he had to, it was the logical thing to do :)