How can your employees represent your business through social media?
I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions are below!
1. Do your employees use social media to represent your company? If so, how? What do they post?
2.Do you find it to be beneficial for your business? In what way?
3. What are some tips or guidelines for how employees should represent their company on social media?
4. What should they not do?
5. Any example stories of employees using social media for their company? (Can be good or bad)
6. Anything else to add?
Traditional marketing methods (internet, print, TV, radio) gradually lose their effectiveness. In such conditions, companies are looking for and finding new ways to attract an audience and increase their customer base. Social networks have become one of these tools. They have fundamentally changed the way we address and build personal and business relationships. We can safely say that the emergence of social platforms has had a huge impact on the entire society.
It is a mistake to think that it will be enough to surround yourself with the latest technologies and tools. This guy. You also need to understand how to use them to:
make your personal and company brand more visible
create and develop personal and professional Dating networks
build relationships with clients and opinion leaders
interact with the audience in a two-way manner
publish and distribute original content that demonstrates your professionalism and competence
share links to up-to-date information that will be useful to customers
connect with your followers and people who support your brand
generate new leads and increase sales.
First, you should note that your employees are your brand. Anything they do affects your company. The worst thing is when they do something bad and people associate it with your company. The first step is to ensure that they are aware that their actions can affect your company.
There are many ways your employees can represent your company on social media. One of them is sharing about the company's new products on their posts. Encourage your employees to share the things the company is involved in. For instance, you have employee X who is sick and the manager visits him. Sharing about such things online helps people to view the company as one that cares about its employees and appreciates their effort.
There are plenty of ways that you can leverage this to improve your social media presence.
All businesses that have a psychical store, when a customer walks into your place of business, he recognizes staff by the attached name tag because he is approached my staff or the staff wear the same uniform with the company's logo. And they all are trained to treat customer well, because no customer=no business.
But what happens when those employees are off the clock? Then they are out and about when they are on the internet. Some companies don't touch these bases.
But employees can represent any company online too.
If you launch any products, sales, Frack Friday, etc., they can share that info with their following.
If an employee gets promoted and they share the news (and usually a lot of us share it's something that they are proud of) and when company is looking for talented and skilled people to hire it becomes easier to attract talent into your industry - to see that people are in a good working environment, gets bonuses, etc. There are even separate review sites for that matter.
If your company achieves any kind of rewards and if there is any employee involved, usually they also share this on social media - people tend to share posts, photos, videos that make them feel good and proud of.
Thus increases brand awareness and sales too! It's good when an employee becomes an advocate.
Remember: People are your company's brand, and what they say affects your brand. There are lots of ways to monitor the company's reputation - even set the notifications when anybody on the net mentions your company's name.
We live in the Digital World. So what happens online is as much important as what happens offline.
To build a company's brand takes time, but it might take a sec to damage reputation.
Therefore every company should have the proper policies in place and introduced to every employee.
Hope this helps,