How do I adjust my SEO settings to rank higher on search engines?
I currently managed my companies website - www.dlncatering.co.za. Editing content, etc. is no problem but generating traffic to the site, as well as ranking higher on search engine searches is what I am finding difficult to manage. I have a very basic understanding of SEO settings, but I think it is too basic. Any advice, recommended platforms from which to learn about SEO settings will be greatly appreciated.
If you want to lear about SEO - start from Google lessons:
If you want to do SEO quickly - find and hire an expert. But never work with those who spam you with SEO services.
Thank you to all contributors to answer this question. Hope, Now Luke Van der Merwe got knowledge about optimizing website. Feel free to reach me if you want more help on SEO.
Bonjour, il faudrait avant tout faire une analyse complète de votre plateforme web avant de repondre.
- Une étude comparative de marché
- quel est votre marché cible
- Vos mots-clés sont-ils les plus efficaces
- evaluer la redaction de vos tags TITLE et META description
- Evaluer le placement et la frequence de vos mots cles dans le contenu
- tester le chargement des pages
- Augmenter progressivement et continuellement la liste de vos backlinks
Ensuite pour attirer et augmenter le traffic, l'utilisation des reseaux sociaux et une ressource qui a son importance.
I would recommand you a book :
[ BRANDING YOURSELF HOW TO USE SOCIAL MEDIA TO INVENT OR REINVENT YOURSELF BY LACY, KYLE](AUTHOR)PAPERBACK
read "for yourself" or "your business"
Hi Luke, I would recommend you to check this article which contains free and paid online mediums to boost website traffic : http://www.fatbit.com/fab/how-to-generate-traffic-free-and-paid-online-promotion-mediums/ . All the ideas are described in detail .
Agree with rest of community members that hire professional. Your website needs a lot of improvement in terms of web design and development.
To deliver best user experience, your website should be appealing so that they stay a moment longer or look around other pages of your website.
To make your website more appealing and attractive, involve following points:
1. Incorporate responsive Design
2. Include Call to Actions
3. Use Intuitive Navigation
4. Proper use of color contrast and font.
In addition for SEO, if you are beginner then I would preferred to avoid DIY SEO.It would be dangerous for your business. In SEO point of view, your website is lacking in following points:
1. Meta Tags ( missing target keywords in title and description)
2. Alt tag is missing
3. URL is not optimized properly.
4. Website is not really integrated with social media, just a few icons for your own pages on social media.
5. Missing H1 Tag
Hope you will work on these issues
I would suggest to go with reputable web design and SEO company. Fee free to discuss you issues any time http://bit.ly/1rfaiYb
In addition to the countless answers here, ask yourself exactly what you would type into a search engine to find your article. (For every article)
The best way to craw up the SERPS is to incorporate a Content Marketing strategy into your marketing plans. The more good info you have going out the masses and having people click to your website thru this valuable content the more your overall site will rise up. There have been tricks in the past to make this happen quicker, but those tactics are a dying breed. Of course, you need to make sure you get the basic on page SEO done and Google Webmaster Tools (now called Google Search Console) can help walk you thru all of that.
Hello Luke, one way is to really understand what Ranking really is, it is a part of Branding your business, your name, your service, your product etc. But you should focus your efforts on is is this a local service/product or worldwide, first determine your target market, so you are not spinning your wheels it could be time consuming and non productive approach. Most people don't know or realize what "KEYWORDS" are every business entity has min 50 keywords that relate, or describe ones business/product/services is search to find which ones your business fits and you don't need to subscribe to every search engine just the major players, because there are a lot out their, and some people never look at them or they are not available in their area. So start with the Google/FB/Yahoo/Bing - High volume of users, these are the big players across the globe, and try your local search engine always first. And keep in mind it does not happen overnight this is where a lot of people get confused because they expect to see there business on the front page, does this really happen for some it does, but I can tell you they spent big money for it to happen, bigger ad, such as AD-WORD, animation etc. that's how one gets placed. But for ranking it is all about exposure within the top 1 to 50 business of the same nature or Keywords. So don't wack your brains over this learn how it actually works then your understanding and expectation will be align with each other.
You made me laugh when you said "SEO is too basic". Let me tell you that SEO is not basic it depends how much you know about it and implement it for your website promotion strategy.
First of all, have you done competitor research? such as http://www.openfood.co.za/ or http://www.moemas.co.za/
You definitely need to work on keyword research. you are missing opportunities to rank for keywords listed below
Searches related to Johannesburg Catering
catering services johannesburg
wedding catering johannesburg
catering companies in johannesburg
catering equipment johannesburg
You can find the detailed keyword list using Google Keyword Planner Tool. There are many other alternatives tools also available online.
There are many things you can implement in-terms of SEO: On Page SEO techniques - Title/Meta Tags,etc and Off Page SEO techniques - Business Listing, Social, Link building etc.
Most Important part sign up for Google Analytics, Google Search Console and Bing Webmaster Tools.
Here are few links to get you started with:
Website Analysis:- https://www.woorank.com/, www.alexa.com, www.semrush.com/
(Note: Other than Google Analytics)
Check Links: https://ahrefs.com/, Majestic SEO
SEO Checklist For Small Business Websites: http://bit.ly/SmallBusinessSEOChecklist
Learn SEO (Link to SEO resources): http://bit.ly/1IoUUnX
Here are few explanations for your knowledge:
Pay-Per-Click (PPC) advertising: This covers creating compelling search advertising in Google, Yahoo and Bing, display network advertising, affiliate marketing, and many more.
Social Media Marketing: It covers creating fresh, unique, compelling content thus drawing followers with he ultimate goal of online sales via many social media venues, including as Facebook, Google+, Twitter, Pinterest, LinkedIn, YouTube, FourSquare, Flickr, and many more.
Search Engine Optimization:
Local search: This covers getting your company's business profiles created in the major search engines including Google Plus etc, mapping those sites, submitting to major search business listing directories, niche industry directory listing, local media listing, and more.
On-page: It covers an website analysis of all the on-page site elements that affect how efficiently and effectively the search engine spider crawls and understand your website content.
Analytics: This covers analysis all the site referrer data and tracking site visitors, based on this creating reports to identify the user demographics and their behavior on a site.
Mobile: It covers all things related to your site behavior on mobile devices, mobile search on search engines and interfaces like Apple’s Siri.
Content development: This covers writing unique content on your site, social media messaging and blog posts.
Link building: This covers the process of getting quality links from external websites to point to your site.
Keyword development: This includes identifying the keywords and phrases to be used by websites to earn relevance to a targeted topic in search)
Reputation management: It covers maintaining the overall goodwill of your company online or mitigating any damage incurred by the same due to a public relations disaster.
Still think SEO IS BASIC? :)