How do I come up with good survey questions?
I set up a landing page to get sign ups a few months ago. Now that I have a list of users, I want to get some feedback. I started drafting a survey, but I am finding it hard to come up with something short while getting the right feedback. What's the best way to come up with survey questions and what's a good number of questions to ask? Thank you.
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Questions should be strictly connected with area of your business. You're right, there are plenty of long "never ending" surveys which are not measurable in terms of sincerity because simply they are too long. If you have many questions better option is first select few the most important questions and then as a last question ask if someone wants to give wider point of his view in other specified for chosen customers survey.
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My survey questions deal with marketing and advertising related questions. Find an area and develop multiple choice questions. The more direct the question the better the answers reliability.10-15 should be enough.
Time the survey, Once you have your questions, answer them and find out how long it takes to complete the answers. Have several people do this and you will be capable of targeting your customer base more appropriately through questions that reveal what you need to know, but that are not so difficult that an inordinate amount of time is spent to reply,
Hi Jack. One great resource for asking questions you can use in a sales funnel is Jeff Walker's "Product Launch Formula." You can purchase his e-book for some ridiculous price and it has some copy for some great single-question emails that are proven to generate a response. I am not affiliated with this product, but used it for a client and she sold $80,000 worth of mascara in one weekend. That was one year ago, but I think this formula still works in today's climate. Check it out for yourself.
A survey question should not be much actually. And since, it is an online survey, your questions should be precise and not more than a line question.
Coming up with a good survey question now depends on the objective of your survey. What exactly do you want to know? Why do you want to know? Who are your target population or respondents? Why should I answer your questions (as a respondent)? etc. You must be able to determine all these before you can set up a good survey questions.
You can actually make the questions easy to answer for the respondents without being bored while trying to answer your questions.
There are over 300 example survey questions on http://infoquestcrm.co.uk/sample-customer-satisfaction-survey-questions/