How do I come up with good survey questions?
I set up a landing page to get sign ups a few months ago. Now that I have a list of users, I want to get some feedback. I started drafting a survey, but I am finding it hard to come up with something short while getting the right feedback. What's the best way to come up with survey questions and what's a good number of questions to ask? Thank you.
The best way to come up with survey questions is to determine what is it you really want to know vs. what would be nice to know. Once you've articulated the critical information you would like to know, make sure you ask those questions first. Once you've got a survey drafted, try it out on some friends or colleagues. If the survey works, stick with it, and resist the urge to tinker too much with it, or you'll lose the ability to compare responses over time
Short answer to the 2nd question is, the minimal number of questions that get you the critical information you need. People can generally complete 2-3 close ended questions per minute, and you probably don't want to ask people to spend more than a minute or two giving feedback. If you have a lot of questions that will take more than a couple of minutes, you might want to consider giving some kind of incentive, but that's a whole other discussion.
First off what is your topic? What are you trying to achieve with the survey? What are you looking to glean from your new signups? It isn't clear to me what you want the survey for? What is your product or service? Do you have an email marketing program (like Constant Contact) or are you using "survey monkey" to do this survey?
I need more information before I can answer or give you my feedback!
So much of how you craft a survey depends on what you will do with the information. If you are planning on creating, say, a marketing strategy around the answers, ask highly specific questions, and not too many for first time. Get hyper-focused, and stay in that zone when parsing the data.
I echo the advice here about getting clear about your survey objectives and:
1) ask a variety of question types (open-ended, multiple-choice, ranked choice) because people are different and have different learning styles
2) also leave an "OTHER" or "SHARE MORE" open writing space for because people often want to clarify and you can get good info from them that you may not think to even ask in your questions
good luck, Jack!
Marketing wise you want to know what they want to buy.
1. What would you like to achieve with my product/solution?
2. Why are you missing, not having, having challenge to get. Why is the main challenge stopping you to have that result (all product related)?
3. What is going to happens 3, 5 years from now if you don't get the result this product/service will bring you?
4. If you had a solution to archives the desire results what would it be?
5. If you were getting the result that the product/service is bringing you. What would you achieve, what will you get?
6. What are the 3 questions you want to ask me (the expert) about this product, service, the benefit you can (and will) get?
7. What are the most important for you to be resolved (related to your product)?
Seven question which will help you design the perfect marketing, sales material for your prospect who gave you all the answer for them to become your clients.
I believe that the easiest way would just have a very short survey and concentrate on the most important questions. In my experience, the longer the survey, the harder it is to get people to answer them.
I have one additional thought - not on what to ask, but how to ask. I agree with simple short answers, but make sure your questions are all posed in neutral words.
For example, if you ask people, "are you in favour of, or do you like something: a) yes b) no, one would expect the same percentage of people to be pro and con as you would if you asked people who is "against", or "dislike" the same thing. But you will almost always get a very different percentage. The use of the words such as "in favour", "like", "against", or "dislike" in the question influences the outcome. The neutral way to pose the question is:
On the subject of (insert issue), I am: a) in favour b) against
Depending on the purpose:
Network with others;
Determine the purpose for the survey;
Determine the types of questions you really need (not want)?
Keep it short and consider how much time the participant needs to answer the survey.
Here are two good sources for you to consider:
Use the Lickert scale or its variations
Use close- ended questions
Use Yes//no choices
Have a definite objective for the questions
Keep it simple- the respondent has little time to answer complicated or long winded questions
Jack, it appears you are looking at this in a very "open ended" manner, as in..."I want to get some feedback". I am not surprised you are having difficulty.
What information are you really looking for? Answer this question by drilling down to one or two short, one-sentence answers, and you will be able to craft several questions, which allow you to drill down to the information you are looking for.
There are any number of survey organizations that can help you e.g. survey monkey.
I think good survey questions comes from the material you are dealing with like certain product you want to market - think of what questions you need to know a bout the product , quality , color ,shape , price , pakaging , customers needs or wishes , in order to cover all details you need , knowing customers opion gives you clear picture of the products prefered .
Hi Jack, I am assuming that you have already identified your target subject/topic for your questions. So now, what you could do is to first write down all your questions subjectively in detail. Post this excercise, break them into question statements. The simpler the question statement, the easier for your client to answer. What you will now have is a set of individual questions which, when reverse grouped, will be similar to your original question(s). These you can then arrange sequentially and clustered by contexts for asking. You can use google forms for the final questionnaire that you develop. Hope this helps.
3-5 questions is usually good, or being respectful of a time limit that works for your audience are two benchmarks to be mindful of.
Also, SurveyMonkey has a pretty decent question library and how-to instruction on setting up a survey that works for you. Tons of examples too.
Here's the link: https://www.surveymonkey.com/mp/certified-survey-questions/
1) The shorter the better. Never over 10 questions.
2) Best types of questions from a user standpoint, in this order: True/false; multiple choice; 5 or 7 point sliding scale; open ended.
3) Remember, you don't need to get all of your info now, nor is it necessarily best to do so. Meaning, you're gathering their contact info, which means you're going to be contacting them again, so why not interact with them then and save them the time now? Not only is it FAR less of an annoyance for the user (it's continued interaction, which builds the relationship), but the users that are with you longer are your most qualified leads, so their input is far more valuable.
This should be obvious, but to most marketers it isn't. Don't ask for information you don't need. Don't ask for a mailing address if you're not going to be sending anything in the mail. Don't ask for a city and state when a zip code is all you need. It's about economy. Every letter you ask someone to type for you is a percentage less chance that they will ever be in contact with you again.
Decide what you want to know and why you want to know it. What are the objectives of the research? What are you going to do with the answers to the questions - each question?
If you don't know what you're going to with the answer to the question, don't waste the respondent's time by asking the question.
Make sure your survey is relevant to the people you're sending it to to get the highest response rate - relevance and engagement drive response. Ask open ended questions.
Finish your survey by asking respondents what you failed to ask that you should have on this particular topic. You will get more insights from the answers to that question than the rest of the survey.
Surveys can give you a lot of insight into your customers.
1. What would like to see on the site?
2. Rate your purchase experience? (If you are an ecommerce business.)
In addition to the suggestions offered, I would like to offer the following.
What was your offer to get your visitors to sign up? - Follow up the conversation with the same subject line or offer but only this time, be clear about what you are going to do next with them and what you also want from them.
So, now that they've signed up, (you're half way there) what do you want to know from them and what do you intend to do with that (feedback) data?
Is it going to be used to;
1. Offer a specific or various products or services?
2. Invite them to contribute content?
3. Offer a referral service or an indirect offer in which case you need to understand their motivations for signing up.
You will also need to identify the various groupings (demographic data) and target your survey for each group.
As @Elaine Slatter points out, your survey needs to be specific and be seen as a continuation of your conversation or interaction with your acquired followers whether you're trying to promote a new product/ serve or seeking to establish a price point for product and services.
Hope this helps you get started and Feel free to connect if I can be of further help.
The landing page had a purpose and enabled you to get signups, so now create questions for the survey with a purpose. What do you need to get feedback on? Once you determine what you are trying to do with the questionnaire, it shouldn't be too hard to ask the questions. Are you trying to narrow down the demographics of your potential buyers? Are you trying to see what product features are important to your potential customers? Are you trying to find the right price points for your products etc. etc.