How do I come up with good survey questions?
I set up a landing page to get sign ups a few months ago. Now that I have a list of users, I want to get some feedback. I started drafting a survey, but I am finding it hard to come up with something short while getting the right feedback. What's the best way to come up with survey questions and what's a good number of questions to ask? Thank you.
I echo the advice here about getting clear about your survey objectives and:
1) ask a variety of question types (open-ended, multiple-choice, ranked choice) because people are different and have different learning styles
2) also leave an "OTHER" or "SHARE MORE" open writing space for because people often want to clarify and you can get good info from them that you may not think to even ask in your questions
good luck, Jack!
So much of how you craft a survey depends on what you will do with the information. If you are planning on creating, say, a marketing strategy around the answers, ask highly specific questions, and not too many for first time. Get hyper-focused, and stay in that zone when parsing the data.
The best surveys are short and anonymous. Don't ask for personal details or endless agree/disagree or rating 1 - 5 etc. questions. Just think of 10 general questions plus a few subjective open-ended guided questions. Generalisation can identify key gender, age, preference and other demographics.
Have you tried, Lumin Creative. View the resource link on http://www.scafidi.com/start-online/
I would like to suggest you for servey question,first of all for a successfull servey you should have hard copy(thats means not compulsary,here i am suggesting merely about more attractive and successfull servey) becoz even i noticed to people during my market research servey,when i met with peoples with hard copy then peoples shows their intrest while i sent this ques on net,they did not fill anymore ,for research ques should not have more than 10 que,ques should be easy nd should be in objective form.
Be consistent with rating scales
Ask closed questions as multiple choice
Have a mixture of multiple choice and open response questions
Keep it short and simple
Include a N/A where necessary
The answers you are receiving from the group in particular Elaine are all very good guidelines...One trick I used for answering surveys was to include a $2.00 bill in the survey...Then they felt obligated to answer...
Hi, what you need to do is to know what you want to use the answers to, how will you grow from them - when you know your desired outcome, then you know the answers.
I hope this helps
Best Lotte Aagaard
There are any number of survey organizations that can help you e.g. survey monkey.
There are over 300 example survey questions on http://infoquestcrm.co.uk/sample-customer-satisfaction-survey-questions/
A survey question should not be much actually. And since, it is an online survey, your questions should be precise and not more than a line question.
Coming up with a good survey question now depends on the objective of your survey. What exactly do you want to know? Why do you want to know? Who are your target population or respondents? Why should I answer your questions (as a respondent)? etc. You must be able to determine all these before you can set up a good survey questions.
You can actually make the questions easy to answer for the respondents without being bored while trying to answer your questions.
Hi Jack. One great resource for asking questions you can use in a sales funnel is Jeff Walker's "Product Launch Formula." You can purchase his e-book for some ridiculous price and it has some copy for some great single-question emails that are proven to generate a response. I am not affiliated with this product, but used it for a client and she sold $80,000 worth of mascara in one weekend. That was one year ago, but I think this formula still works in today's climate. Check it out for yourself.
Time the survey, Once you have your questions, answer them and find out how long it takes to complete the answers. Have several people do this and you will be capable of targeting your customer base more appropriately through questions that reveal what you need to know, but that are not so difficult that an inordinate amount of time is spent to reply,
My survey questions deal with marketing and advertising related questions. Find an area and develop multiple choice questions. The more direct the question the better the answers reliability.10-15 should be enough.
We can help you if you haven't got anything sorted yet. My Company provides a real time analytical feedback tool which can be designed to your needs and you will be able to work on your business and or change direction without losing anymore time
Questions should be strictly connected with area of your business. You're right, there are plenty of long "never ending" surveys which are not measurable in terms of sincerity because simply they are too long. If you have many questions better option is first select few the most important questions and then as a last question ask if someone wants to give wider point of his view in other specified for chosen customers survey.
I think you just have to take a look at professionally arranged surveys, here is the source which offers to apply to great deal of surveys from world top companies https://appliedsurveys.com/ . I would just look at and copy professionals, it is the greatest strategy. Good luck!