How do I create an online business for Avon products?
I am an Avon Representative and would like to setup online business from my home. I am interested in attracting clients on Facebook and online market places. What market places can I register with?
If your intent is to be found when potential customers search for avon, then you need to have a presence on the top level domains like Facebook, Google plus, Pinterest, Yahoo and Bing. You can also add or claim your business listing on local directory or online yellow pages like Local.com, YP.com, Citysearch.com Yelp and many more.
Before you invest time registering for every site, do a little research and see if people search for Avon on that site. If many of your competitors are there its most likely a good site to list your business.
All these places should lead customers back to your website, if you have one. 40% of searches are done on mobile phones so make sure your website is mobile friendly. Consider adding appointment booking on your site or at least a form to request appointments. Also consider setting up an app since Facebook now supports direct to app advertising links. Finally consider advertising on Facebook if that is where most of your potential customers are coming from.
Hope this helps!
You could use social media as a way to build your profile, you could add articles that relate and use it as a point for repeat customers to go. Avon has been around for years and there are plenty of people who already know what products they do or don't like.
Here's an out of the box idea for developing an online Avon business.
First set up your social media pages and get some followers. When you have reached that point, why not host an 'on line party'. Advertise this as a live event to your facebook fans (which actually would be a live webinar with a few 'live guests' demonstrating the latest products and how they improve someones look (using a live model). Invite questions from the virtual audience and then of course the sign off where someone can get the product. If not a webinar, then post a video of a live demo of a particular Avon product on your facebook page with the "call to action" of where to buy. You can always use the boost post method on Facebook to promote your video.
Poonam, I agree with Dave. Avon has a unique selling point - Avon Reps. showcase their products in their clients homes and allows testing of the products BEFORE purchasing. The uniqueness here is that it allows women to have a "girls night out" to relax, talk "ka-ka," giggle, chew bubblegum, cross their legs and smoke a cigarette or drink a beer in addition to applying different color makeup and sampling perfume. I remember many years ago, I went to an "Avon Party" and the Sales Rep. showed us a new fragrance that was just released on the market. By the time she was finished talking about the new fragrance, every customer brought a bottle. As a matter of fact, she did not have enough on hand. Long story short, I put the perfume on and went out. As a guy approached me, he asked me what scent I was wearing? I told him, " Here's My Heart" by Avon. At first he didn't believe me and he said, "Seriously, what is the name of the fragrance?" So I took the bottle out of my bag and showed it to him. He laughed and said, "Baby, you got mine, Avon really put out some nice stuff!"
What am I saying? I'm saying that Avon sells "instincts" through group behavior!
So, if you are creative enough to setup an online business selling instincts through group behavior, then go for it! Otherwise, stick with Avon's strategy and concentrate on developing your ability to influence others and close the sale. Hope this helps!
You can explicitly sell Avon online including Facebook, Ebay and Amazon.
Now here's the problem you need to solve before you will make any money from it: The Avon USP does not transfer well to online usage. Imagine it like this, if I was to get a made-to-measure suit, would I get it myself or buy it from a tailors? I can do both but I'm much more likely to buy from the tailor so I am sure the measurements are correct. Avon's unique selling point is that the rep comes to their home and shows them the products and allows testing before they need to purchase. You can't do that online. Avon charge a huge markup to allow this service.
So if you're selling it online, you're up against two obstacles:
1) People selling similar products for significantly less
2) People doing the exact same thing as you, sourcing the product for roughly the same and all having to under-cut each other to a point where the profit is pretty insignificant.
So you need to embelish your own service as you would if you were knocking door-to-door. I would consider video demonstrations as an absolute necessity (after the sale but built into the sales structure) and I would brainstorm to find a way to personalize it further.