How do I determine good content from bad content on the web?
There is so much content out there on the web, how can I determine which resources are good versus which resources are bad? How much trust should I place in the content I pull from the web? Thank you in advance for the answers!
Abby, It all depends on what type of information your are looking for. I read a lot of articles on inspiration and leadership most are beliefs of each individual writing. Just like my published articles. They are created and written based on my life experiences. You read and absorb the information and decide what works best for you.
Some content on web sites can be so far fetched. You have to make that determination. I do research on the companies and people I am reading about to see what others are saying or comments from readers after their a content.
I agree with Sunita, the judge of the content is within. What you see Abby is the result of search engines in recent years focusing on keywords to provide better search results and writers of blogs and website content keyword over-stuffing; some with irrelevant content to misdirect the search engines. Thankfully the search engines got wise to the ruse and changed the rules, reducing the 'amount' of words to the 'quality' of the words and like resources (including backlinks) to provide the website or blog integrity for search and page ranking. The lesson is stick to quality content, provide answers to the search question within your content, and give your client / customer the information they need to "buy" what you’re selling.
It's about users, and each and every user experience. It's about "People," or Targeting in the 9P's of Marketing. You need to simply ask questions, like "Is this of interest, to others? Is it simple, or too simple, or just right? Is it too complex? Is it too self-serving? Does it educate without being condescending. You are always learning...It's as simple as "How to win friends and influence others" from sage Dale Carnegie. Here to help. All the best. Good luck.
If you are talking from the producer's standpoint, Click through Rate is the biggest component on SERPs. So, consider what you are developing in terms of CTR. Is it reaching your audience? Does is show up in search? Is it converting? Is it being shared? Ultimately, if you produce something, and it shows up in search, the more that folks click on your item, the greater you will see its visibility increasing. That would seem to indicate that the content is good. Analytics will validate.
Anything you read on the Internet should be vetted against a few criteria.1) Who is the author; what is he or she known for; what else have they published? 2) Is what they're saying similar to what others in their industry are saying? 3) Does someone you trust recommend that resource? 4) Does it make sense in your own gut? Research, trusted advisors, and intuition are you best judges of good, or bad, content. To your SWEET success!
There are a number of ways you can figure our what works and what doesn't, as far as quality of content goes.
1. Check the sources
If the article is referencing statistics or numbers, check where these come from - if the sources are not listed, chances are, the numbers are either made up or the author was feeling careless. Both are warning signs to stay away.
2. Check the author
Who wrote the content? Run a quick Google search on the name and see what you get - if the author has written many various, well-received pieces of content (most blogs have social functions like shares or comments - do a quick skim to determine traction of the material), he or she is a fairly reputable source, which usually hints to good content.
3. Check the content
Google search the headline of whatever you're reading - if it's coming up in a number of sources, try to find the original source and take content from there. Bloggers frequently pick up each other's content and you're risking a game of broken telephone.
As you search up relevant content to help position your product, service or brand, just check the three checkpoints above, and if all adds up, you're on track to good content!
First of all you must have, at the least a presentable website. What I mean is, a website that fits your needs and purpose. Usually it revolves around your personality and those around you...the people, the community, a cause.
Second, your contents must go along to the events around the community. I mean, anything that "arouses the senses of the readers," be it a content "pull from the web."
Third, a content must be true and correctly based on a true event.
Fourth, you must update your site at least once a week . Although we feel lazy sometimes, daily updates are the most appropriate.
Lastly, your contents must be properly attributed even if it is even partially "pulled from the web."
I believe good content is content that solves a problem and offers a solution. You can tell when content is good. There is so much content on the internet. It's all about what you are looking for to. If content is short and filled with nothing but ads then you probably know that it isn't good or if it is re-hashed.
I think the best way to find out is do your own research. There are sites where you can read reviews about different products or services. You can usually tell if the content is geared toward generally helping someone.
There a few ways to determine the quality of web content.
The first thing you need to do is check the links they are promoting within the content. This will give you an idea of whether the information is biased or un biased.
An affiliate link is an indicationng factor of a biased recommendation. That doesn't necessarily mean that the recommendation is bad, or that the content is poor. It just helps you put things into perspective.
Another way to determine quality content is by identifying where the content is posted, if the content is posted on a high quality popular website with a good sized fan base, chances are, the content is higher in quality.
Overall, the number one way to determine the quality of the content and trustworthiness is to examine the writer's motive. One way to do this is by checking to see what they are asking you to do in terms of asking you for a sale or signup, or directing you to a specific website or webpage.
A writer asking for a sale or signup or directing you to a link, does not mean the content is poor or low quality, its just one more way of helping you put things into perspective when taking advice online.
Usually the most trustworthy place to find quality information is in a forum, because that's where you will find the most unbiased information online.
I will usually use forums to cross reference information I've received from other websites and also get some unbiased reviews from real people. I usually don't trust the person who only has one or two posts since its easy to create a few fake profiles and use a software to build hype for your brand.
But once you've cross referenced your information, you should be able to get a good idea of what advice is widely accepted in the industry.
Today's buzzword-slingers are always fond of saying "Content is King." But it doesn't matter how much "content" you have -- the fact is, if it doesn't DIFFERENTIATE your product/service it serves no purpose. It's just more blah-blah-blah polluting and clogging up our cyberspace.
Al Shultz alshultz.com
The target audience is often the worst judge of whether content is good or not, particularly since keyword laden and heavily tagged content can float to the top in search results, or even be shared with social media in a viral way. There is the thought that collective intelligence is awesome, but what collective intelligence lacks is collective wisdom.
Use the same criteria for a good resource as you would for anything else. References, etc. Wikipedia is pretty good for finding some of those resources through the citations, but Wikipedia articles themselves are constantly suspect.
Wow, tough question. I'd say that everything you hear out there has to be processed through your own filters. As with anything else 1) if it seems to be too good to be true it likely is, 2) if it does not feel right for you, let it go and 3) even if it does seem right, make sure you apply it your way.
When you say "good content" I'm assuming you are mean OPC - other people's content.
If you are repurposing OPC (curating bits of their posts), look to gauge their following and how well they have used keywords etc. to get found and satisfy their audience (prospects.)
If you are just looking for someone's advice/programs through their articles, posts, "free tools", etc., just be sure they are prominent in their market. Also, be sure the outlet publishing the content is well known and trustworthy.
Most have hit on part of the answer. I just want to touch on what Ed Drozda mentioned a bit more - credibility. Even beyond marketing, not everything on the Internet is true and accurate. View all content with "What's the motive behind this content?" Spending a few moments to check the content source is worthwhile. Sites with "EDU" or "GOV" suffixes in the URL are higher on the credibility list than others. Sites with "ORG" suffixes are also generally fairly reliable, but keep in mind that the site promotes a cause. All the rest need thorough vetting.
If you're looking to evaluate content from specific people, check their credentials. What makes them authorities on the subject?
1. Cross-check it. See how many other sources are saying the same thing. .
2. Choose your sites with care. As most content is trying to sell, most will have bias built-in.
3. Viral does not mean factual or high quality; it simply means 'popular'
Very curious to know what your main use of the content online is - for your own study, business/career research, for reuse, entertainment, etc...or as others implied below, you want to be sure the content you are putting out is valuable.
But would align with those that stated that the value is in the eyes of the reader...and with a little google and search you can find the any stats stated are real, that facts noted are documented elsewhere, but that others opinions you either agree or disagree with.
I think when you read an article and if you find its all about same topic i mean only details about that topic i think its not good. because we have to include its pros and cons of it. other wise you know what it is(meaning) but you don't know what it does or what effects its gone make. so before applying any thing directly make sure you have proper information of its outcome.
Well, I think I have a sweet,simple and short answer for you to understand how you can distinguish between good and bad content. So, the good content is something which you can easily understood the things discussed over the content is clear,straight to the point. And when I say clear and straight then it has to be the content that you can clearly understand and the term written over their has references to support what the post is talking about. Rest of the things are bad content !!
In addition to that what you can do is always look for information over the trusted sites like wikipedia and all ! But if there is something much more critical and wiki can't answer then you can always search for things over Google as the search results given by Google is something I would say you can try upon when it comes to the content as most of the time only good things are shown up.
I am pretty much sure this gives you a little idea about the good and bad content.
We call any content a good content when we find it useful, relevant , fresh and something unique. There are so many businesses that are offering the same services, the only thing which makes them rank well on search engines is a unique and fresh content.
If you find any content which contains something unique then surely you will like it.
You can check this content for reference: -http://www.fatbit.com/fab/content-marketing-real-estate-websites-get-right/
One can often tell by looking at the language and turn of phrase. There are several phrases that immediately raise 'red flags' for me. For example - anything that suggests one or more of the following:
- a secret that no-one else knows.
- a conspiracy and therefore the 'true' facts are not known or hidden
- a 'unique' solution
- that a breakthrough is around the corner - if only more funds were available
-experts don't understand - and implies not being an expert is good
- that science is baffled or cannot explain the results
- that it is 'natural' 'common sense' and 'ancient/old' so we do not need to evaluate it
- claims that do not have quantitative elements e.g. 'recognised as the best' 'mothers prefer it' 'first choice for those in the know'
- drawing on general unrelated truths that don't substantiate the main claims of the website - e.g. 'most energy is wasted' therefore...There are a few other pointers too look for that may help such as out of date references and copyright signs, broken links, no 'about us', no contact method.
Hope that helps a little.