How do I enter retail from eCommerce?
I am looking to enter retail after spending some time on eCommerce. I have 2 different products that I have grown online, and I am looking to put them into retail.
What are some of the ways to do that?
What should I look out for?
Are there any tips for retailing?
Any help would be great, thank you!
I've noted that previous responses are from the perspective of actually opening a store but with you only having 2 products, I'm going to assume you were meaning how to get your products picked up by retail stores?
Is this the case?
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The best way to do a switch from eCommerce to retail, in my opinion, would be to first do a pop-up shop in whatever city you live in. That way you can test your market to see if pursuing retail in the long run is a good option with out having to be tied to a lease and no need to take out a business loan until you are 100% that retail is a good decision for your business.
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It really depends on your business type, and the location you are looking to open your brick and mortar store. I had a family member that took an Amazon business they started and moved it into a physical location. In their case, it did not work out well, not to say it cannot be done. I would first contact your local SBA office or contact your city to see what requirements are needed to get any permits, and or licenses they require. At the very least, you should price these things out. I would then suggest getting a market analysis done by a reputable advertising agency that specialized in local marketing to get an idea of your chances for success. I have heard good things about an agency called Blaze Media Group out of Phoenix. They focus primarily on startups, franchises, and nonprofit fundraising. I might send them a message to see if they can help. Their website is www.blazemediagroup.com. Good luck!
Retailing as compared to e-commerce needs much higher investment to take a start. You need to take care of the following in general:
1. License for a retail shop.
2. Choosing a shop location and finding the right size of the outlet.
3. Interior and decor.
5. Staff to sell, usually in 2 or 3 shifts.
6. POS software (Consider cloud-based which can be integrated with your e-commerce shop).
You may also consider having kiosks in malls. They are usually lower price and higher sales as they are in the middle of pathways. Kiosks are ideal if you have 1-2 products.