How do I find and choose the right keywords?
My team has started producing content. We also have a website. I own an art gallery and I want to find the right keywords to use so I can start making better use of the content and drive more traffic to our website for events. I have little knowledge on SEO though and I'm unsure of how to get started. What are my options? Thank you!
Zoe, try using this guide to do it yourself or have someone from your team do it for you
Hello Zoe, everyone starting a new project, business encounter the same concerns, but easy fix, just keep this in mind every business has a min. of 50 keywords they can use to attract business, you have to chose and it is usually through trial and error process, example if Oil paints is your main display then Use keywords that clearly are descriptive for attracting Oil panting lovers etc. You have enormous amount of options, just don't get lost in them as many do. Nor does it cost a lot of money to do this so do not get trapped into paying high price, you can even do this yourself with Google and the products/service they offer very lower price and will work magic for you. Hope this helps somewhat.
I am sure that my colleagues have answered this well. The biggest to do is get help to make it happen properly. Be careful you don't try to do too much on your own. Thus is field that you have said you don't know well- so don't try to do it yourself - you are in the Art business- so don't try to do something you are not an expert in.
I use a program called Market Samurai for all my keyword research and competition analysis. It's worth its weight in gold because you need three things for a good keyword. 1) it has to have at least 50 searches a day, 2) low competition values "less than 100,000) webpages that use it, and 3) a CDI above $1 which shows someone actually purchased something using that keyword. I hope this helps!
Go to various search engines like Google or Youtube. punch in key words you think would work. When you start seeing competitors that are getting 50,000...1,000,000 hits for that key word, that's what you want to use. If that key word is only getting 150..200 hits its not a good one. Try key phrases that start with "How To..." they seem to work best
I would suggest not just using a program generated "word ideas" spinner. When you are looking for keywords, you have to have already conceptualized your main ideas for your image and know your target markets. Once you have done some market research about your intended customers and you have your own idea for how you want to present your product, then start with naming the keywords. Keyword program spinners can be useful at that point in time to find words that you can choose appropriately.
Your Keywords will be what you actually do or are selling or offering. As you state you own an "art gallery" then the key words would be "art gallery" or "art gallery (with the name of your business/gallery). For your website ranking, you need to get your header tags "H1" correct as this is what Google looks at, I recommend using your gallery name along with the words art gallery. Google webmaster tools is very useful and helpful as it will detect errors on your site.
Get a keyword analyzer and use it to review your competition and complementary businesses. Also, remember that keywords are relevant to the platform you are promoting on i.e. YouTube is different than Google.
And don't forget to add "intention" words like "cheapest price, best deal, etc.," these show the searcher is interested in buying.
Last but not least, keywords aren't as powerful as you might think if you are trying to rank via SEO.
This is a summary of our 'How to do keyword research' article and hope it will answer your question and help you find the right keyword for your Art Gallery website!
Before thinking of keyword research, you should first think of what you want to write about (pick an article/page topic, ie: Pablo Picasso paintings). Then I look at the article and search for the keyword(s) I might want to target.
Then using either Google's Keyword Planner, or other free available tools online, research the keywords on your list. Don't worry about the competition column for now but just focus on choosing the right keyword(s) you want to bring traffic to your site.
Even though the 'Suggested bid' column is for Adwords advertisers, it is something worth looking at because it will give you an idea of whether the keyword can be monetized or not and the higher the bid, the more lucrative the traffic should be.
Our Recommendations (Grab a cup of coffee before reading)
1. Remember to write for your visitors first, and search engines second! What we mean by that is you need to focus on providing your visitors with the quality content they expect after clicking on Google (or any of their favorite search engine) search result page (SERP).
2. Focus on long tail keywords instead of just root keywords. And if you are targeting an area (your location), you can add your location in the keyword to make it easier to rank for local SEO.
3. Once you have the keyword (remember, only focus on one keyword, and one keyword only on a page (however, you can use a synonym for your chosen keyword), you will need to research your competition and see what keywords are they targeting, what problems their site has and that you should avoid, look at how the title page is written, look for any mistakes (grammar, typos, and so on) they made so you don't make the same mistake.
4. Use your keyword once, or twice at the most - This will depend on whether your article has enough verbiage to call for using the keyword multiple times, or your article suffers from the 'Thin Content' syndrome.
5. Use an image, or two, and make sure that you name your image accordingly using your targeted keyword. Don't forget to choose proper Alt-tag for your image (you should use the keyword in there too. One more thing, don't forget to optimize your image for speed (make your image file size smaller) before you upload.
If you learn from their mistakes and turn that into a benefit, you can easily out rank them.
Is there more to choosing the right keyword? Yes I but did not want elaborate on the subject because I might reach the max. word limit!
Good luck Zoe and don't forget that there are a lot of people here willing to help you with an advice, or two!
P.S. - The URL of your website would make it even easier to help you with your keyword research (and possibly get a free link back to your site)!