How do I find decision makers who plan corporate retreats?
I am looking for companies in the Phoenix Arizona market who want to escape the city and heat and set up a corporate retreats for their companies. My 2 Marriott hotels are 2 hours north of Phoenix in the mountains of Prescott Arizona. How do I find the decision makers? I am on every social media site possible!
Cecelia ...You only have partially developed your target audience definition. What is the size (no. of employees and annual revenue) of the business that you are targeting?
Who within that corporation makes those decisions? Is it the administrative assistant to the CEO? Is it the secretary of the board of the directors? Is it the head of HR? Is it the head of sales and marketing?
I would recommend going to the list department of magazines like Successful Meetings, Meetings & Conventions and Smart Meetings. These publications typically ask their readership if they recommend, suggest, influence and/or approve meetings and their locations.
They also ask questions like how many meetings per year, type of meetings, meeting size, and meeting location among other things. This data can be used to pull appropriate companies and names for your list.
You probably already know this, but the group to find are the meeting planners. Most companies either have one or use a consultant meeting planner. Hope this helps. k
All great answers here. In addition to all the ideas, have you considered going round to other hotels and looking at their boards. Write down the names of the companies. Find out who the HR and CEO is and follow the suggestions in this thread. We use to do this on a monthly basis.
Great question Cecelia!
Try out LeadFerret.com. You can search for event planners within x miles of a zip code in your area and download the emails and everything! It's really affordable too!
Knock on doors and get business cards from HR and the C-level executives.
Might also pose as a potential client and call other properties and tell them you are interested in getting some referrals/references from other businesses that have stayed in their properties. It might get you some great contact information and put you in the position to call and offer your services.
It is a dog eat dog world out there!
I would start with the Chamber of commerce and the visitors information centers. they will have all the contact information you need.
Usually convention planners who plan what is called a "famtrip"short for familiarization, and when all else fails "Google-it".
Hello, it's so funny you ask this question. About two weeks ago I was invited by my bff who happens to be a big Executive that works for a high end corporate company. She was invited to spend a weekend at a big reputable hotel to experience the remodeling of the hotel's business center, conference rooms, business suites, food, cater, and other amenities that would benefit organizations. There were several other people invited from various companies present. The hotel had paid for all of us to see Gladys Knight in concert, VIP bar, huge food fiesta with live DJ and music. Gift bags, complementary overnight stay in suites, breakfast, wines, and tours. This hotel was located about 45 minutes from the city of ATL.. I was so impressed how the hotel catered this event and used such a great marketing plan to get us there and on their contact list as potential clients. In fact, all of the guest shared that they will definitely use the hotel's amenities for their company holiday parties and conferences/trainings. Remember, the executive assistants have direct contact to the decision makers (their bosses) and they are the ones that handle setting up corporate retreats, conferences, meetings, trainings, etc... Maybe you can suggest to upper management to plan an event like this?
MEETING PROFESSIONALS INTERNATIONAL
The people you're looking for get certification from MPI. Look it up, find the local chapters you want.
Not gonna get any simpler than this!