If I set up my website and social media, why aren't I getting leads? What more should I do?
I already have my website, social media accounts, a few followers, and good content. However, I still don't get inquiries or purchases. Where could I be going wrong? I'm selling in Australia.
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Make the checklist from the customers point of view. List the experiences you have in trying to determine what you are selling, how it's better than the alternatives, is it expensive? Does the landing page take too long to load? Has anyone endorsed this product or service, etc etc and eventually you'll find it's probably something simple. To be on the safe side evaluate the marketing efforts, ads, and see if you can push more ads through new venues like other websites etc.
A good social media strategy takes time to develop into prosperous leads. If quick results is what you are looking for, I'd suggest paying for online advertising.
Social Media is a good overall strategy - and I'd continue working at it. Where are your leads falling off? If you don't have a lot of traffic from social media, then either you don't have enough followers or your content isn't that enticing. If you are getting a lot of traffic from social media, but not converting, then your website may be poorly designed.
there is much more than just having the sites. The internet is a big place and you need to learn to be able to build relationships as well. The top people succeed because they have a mentor who has already achieved what they are trying to do. We offer a mentor program that can help you increase your online presence and walk you through step by step what you can do to get more leads.
a website is the slowest form of lead generation, face to face is the fastest. Have patience and create good content with a call to action.
Assuming you have a marketing/business plan in place, i would recommend the following:
A Full SEO strategy
(2) PPC (Pay Per Click) - remember to spend 5 -8% of your adjusted projected revenue. Send me a request, if you wish to have the calculator.
(3) SMO (Facebook, Twitter, LinkedIn, YouTube and local portals, etc)
(4) Content Writing
(5) Effective Website Design
(6) Backlink creation with non-competing local businesses
There are a big list of items, but start trying above action plans and let me know if you have any questions.
Blogging really helps. It has helped me create a community around my website. So try blogging to engage your readers and attract more.
When it comes to sales, I am afraid to say it, but sales is a constant task in business. A website can have the best content in the world but without any branding or sales activities you'll be nowhere.
Others already listed the various technical features needed to have a more appealing image, but connecting social media to your website is simply one step to an ongoing task.
Social media needs to be seen as the vessel that "voluntarily" brings your targeted clients to you (through marketing research you get to know who you should best target for your business) .
For example, most social media platforms prefer images and videos over links. In order for your website to still get some exposure, you can still add the link but put an image as preview.
You need to keep in mind that your website should be as interactive as possible, but you need to utilize social media to get the people to come to your website besides SEO efforts and advertising efforts.
Social media can be used to highlight recommendations given to you by clients. These are just several ways to create more traffic when bringing social media to your website.
There an old adage that bankers like to say. "If you build it, they won't come." Meaning just because you have a website supposedly with good content and have social media account doesn't ensure that you will get leads and sales. You have to do things to drive awareness and cause action.
Are you doing anything to build brand awareness and cause action?
There are a lot of factors that drive lead generation and sales. Trust and timing are just two of them.
If you're looking to do B2B, then I would recommend a good telemarketing campaign. Nothing beats the human voice and a good pitch to get some results.
If you have the framework of each of these aspects sealed up with good tags/navigation, etc. as Agriya has suggested, then the next step would be to consider how well your social media is working in order to drive traffic to your site. 1. Are you posting regularly (once every day or two) to your social media accounts? 2. Are you using photos/video to boost your views in those accounts instead of just text posts? 3. Are you offering any incentives to your potential customers to click through to your website or at least to "share" the give-away/discount with their friends to increase your potential customer base? 4. Are you utilizing the social medias that are right for your product or service? Some of them work much better in certain niche markets than others.
If you are looking for specific Australian Market.. then you should explore "Australian Search Engines and Directories".. there are many links and directories and I think you will be able to penetrate Australian Market.
Well, @Alei that was so sad, anyway you have a website and social media accounts but the problem I think is you aren't visible over your targeted users, and I guess you are very much clear that without any visibility no matter how hard you try everything would go in vain. I would say you would first need to concentrate more over your visibility try talking with your SEO team (if you have) where the problem is better for you would be taking help of SEO people out there because they are the one who can help you up with it.
I would like to give tips regarding this, kindly check and consider if anything is missing or need to include.
1. Is your website meta tags are perfect
* Title - Exactly match your domain with primary keyword.
* Keyword - As per targeted region, pick out the keywords which has decent search volume related to your category ( Country specific )
* Description - Write a description with main keywords.
2. Header Tag - Check out your web pages are perfectly meet their H1 tags properly.
3. Content - Need a quality and unique content with required amount of primary and secondary keywords in it. Make sure your primary keywords meets 3% of keyword density.
4. Navigation's - Without proper navigation, your website will lose it's tempo.
As your mentioned in your statement, that social media accounts, followers and good content. Please check it out whether your content is fulfilled as i mentioned above.
5. Social media accounts - How many followers do you have in your accounts. How many of them are related to your category and how you are active in your social media accounts.
* Atleast try to post 1 topic in your social media's. Check how people respond to it.
* Follow people who are really interested in your product.
* Chat, share,like and comment will engage with your customers easily.
6. Ads - Google and facebook,even twitter now joined their party with buy now buttons in their tweets. So it is now easy for your run ads for your targeted areas.
7. Make sure your have placed your enquiry form in the right place of your website.
All the best :)
I would consider SEO focusing on Australia. Local SEO is going to be the primary driver for 50% of businesses in the coming year.