If I set up my website and social media, why aren't I getting leads? What more should I do?
I already have my website, social media accounts, a few followers, and good content. However, I still don't get inquiries or purchases. Where could I be going wrong? I'm selling in Australia.
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Make the checklist from the customers point of view. List the experiences you have in trying to determine what you are selling, how it's better than the alternatives, is it expensive? Does the landing page take too long to load? Has anyone endorsed this product or service, etc etc and eventually you'll find it's probably something simple. To be on the safe side evaluate the marketing efforts, ads, and see if you can push more ads through new venues like other websites etc.
A good social media strategy takes time to develop into prosperous leads. If quick results is what you are looking for, I'd suggest paying for online advertising.
Social Media is a good overall strategy - and I'd continue working at it. Where are your leads falling off? If you don't have a lot of traffic from social media, then either you don't have enough followers or your content isn't that enticing. If you are getting a lot of traffic from social media, but not converting, then your website may be poorly designed.
there is much more than just having the sites. The internet is a big place and you need to learn to be able to build relationships as well. The top people succeed because they have a mentor who has already achieved what they are trying to do. We offer a mentor program that can help you increase your online presence and walk you through step by step what you can do to get more leads.
a website is the slowest form of lead generation, face to face is the fastest. Have patience and create good content with a call to action.
Assuming you have a marketing/business plan in place, i would recommend the following:
A Full SEO strategy
(2) PPC (Pay Per Click) - remember to spend 5 -8% of your adjusted projected revenue. Send me a request, if you wish to have the calculator.
(3) SMO (Facebook, Twitter, LinkedIn, YouTube and local portals, etc)
(4) Content Writing
(5) Effective Website Design
(6) Backlink creation with non-competing local businesses
There are a big list of items, but start trying above action plans and let me know if you have any questions.
Blogging really helps. It has helped me create a community around my website. So try blogging to engage your readers and attract more.
When it comes to sales, I am afraid to say it, but sales is a constant task in business. A website can have the best content in the world but without any branding or sales activities you'll be nowhere.
Others already listed the various technical features needed to have a more appealing image, but connecting social media to your website is simply one step to an ongoing task.
Social media needs to be seen as the vessel that "voluntarily" brings your targeted clients to you (through marketing research you get to know who you should best target for your business) .
For example, most social media platforms prefer images and videos over links. In order for your website to still get some exposure, you can still add the link but put an image as preview.
You need to keep in mind that your website should be as interactive as possible, but you need to utilize social media to get the people to come to your website besides SEO efforts and advertising efforts.
Social media can be used to highlight recommendations given to you by clients. These are just several ways to create more traffic when bringing social media to your website.
There an old adage that bankers like to say. "If you build it, they won't come." Meaning just because you have a website supposedly with good content and have social media account doesn't ensure that you will get leads and sales. You have to do things to drive awareness and cause action.
Are you doing anything to build brand awareness and cause action?
There are a lot of factors that drive lead generation and sales. Trust and timing are just two of them.
If you're looking to do B2B, then I would recommend a good telemarketing campaign. Nothing beats the human voice and a good pitch to get some results.