How do I get clients to take the first step and sign up for my services?
I am a small business consultant and offer a one hour free meet & greet meeting. I find potential clients want my advice, but when it comes to actually paying for my services they don't sign up. How can I get them to take the first step and sign up?
You may be "giving away the store" with your free meetings. When I launched my coaching business I initially offered a free intro call, intended to be 15-20 minutes but often extending into an hour, resolving their pressing issue — so the prospect thanked me profusely and did not become a client! Now I offer a 15-minute get acquainted conversation rather than an intro coaching call, and we discuss what prompts their interest and how I can serve them.
When prospects first contact you, find out what their most pressing issue is, then discuss how you would go about resolving it, without actually providing the solutions your business offers. You want to whet their interest in bringing you aboard. You might also offer a selection of packages, e.g., a 2-hour consult provides x and y, or this is what's included in a financial planning and inventory control package.
Hope this helps. All the best,
This is an age old issue. Take a step back and see it from a buyer’s point of view.
Ask yourselves why they should buy from you? A good way to go about it is determining what that "pain" maybe. How can you help solve that issue?
Always remember: people don’t care how much you know until they realize you generously care.