How can I connect with potential clients at an upcoming exhibition?
I plan on visiting a big industry exhibition, are there any good suggestions to get the potential clients to talk to me?
I have not booked the stand there, just visiting and networking to get some potential clients to talk to me.
Recommendations, connections and referrals are easiest ways to connect with potential clients at an upcoming exhibition. Besides, customizing services of exhibition display stand designing and fabrication can influence the increase of targeted client in the exhibition. All you need to remember is your exhibition stall must bear modern add-ons, utility and visual marvel in it. All these components of exhibition stall can be attained by hiring design & production services of best exhibition stall designers.
You have gotten some excellent answers to your question from fellow business professionals here at business.com. While exhibitions are fantastic opportunities to make new business contacts, we all must 'think at the speed of business' about available modern marketing and promotional tools available to us. If the reason for purchasing booth space at a convention is to grow a customer base, then, it makes sense to drill down on those efforts and increase your odds of making valuable and qualified contacts.
Many conventions offer their package of marketing and promotional services. The problem with these services is that they are 'cookie-cutter' offerings that do just enough to warrant the extra cost of generating more traffic to your booth. I support a more robust approach, such as programmatic marketing for the event property and surrounding support properties in the host city. Programmatic marketing will not only allow you to serve your company's message directly to people that need your product and services on the day(s) of your event but also will allow you to continue to 'touch' those people beyond the conclusion of the event.
Feel free to contact me for more details on this strategy that has proven its worth over time. All of the expensive promotional materials (giveaways) at your booth are supposed to lead to a conversation by helping the person that takes your material to see your brand and react (reactive marketing response). Hopefully, before they took your material and left your booth, you had the chance to 'have the conversation;' the conversation that leads to you capturing their contact information, or more importantly, schedule a time for in-depth communication about their business: preferably at the convention!
I like a proactive marketing approach. Time is valuable, and because we live in this, the Information Age, our existing customers, and potential clients can get all of the information about any subject at the push of a button, and therefore is why we must move at the speed of business.
Very best regards,
Duane Lamb, MMBA
I had a 90 to 100 percent success rate of closing at least one client within 24 hours to a week from an exhibit when I used to go because I talked to everyone everywhere.
In the restroom, in the hallway, when they pass by my table, etc.
I would just walk around from my table and talk to people and take them back to my table.
Since I am in marketing, I will simply say hi what's your name and then follow with how is your SEO working out for you or how is your marketing going. Or how is your website doing.
Most of the time I will just smile and ask them the above questions and they will respond.
I would also recommend dressing well. Most vendors that I see at exhibitions are way too casual.
For me, I do business style casual (nice trendy jeans with a sports jacket and pocket square and fashionable sneakers). Sometimes I will wear a suit but with white sneakers, so I am not too business which I notice gets a lot of people to always comment on my style and open up.
Good luck and I hope that your exhibition goes well.
Booking a stand at an exhibition would add more credibility to your networking rather just being a visitor to a tradeshow and start networking. If you are going as a visitor try to grab a VIP pass and start networking with the organizers first and establish your self as an active member there. Try to co-work with somebody, this would help grow your connections in a much authentic way, rather than just bumping into someone and start a conversation from nowhere.
The best way to connect with potential clients is to be open to chatting with them at the event. It's great to have a display table with lots of information but it's even better when you can share why they should stop by your table and take interest in your services.
If your display and messaging can clearly capture the interest of your target, you will pull them in like a magnet. From there, you may consider spending the majority of your time asking qualifying questions so as not to waste your time or theirs.