How do I get genuine campaigns for a call center?
We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support).
We are looking for more campaigns to ramp up our workplace, however, most of the campaigns which we see are outbound in the market and we are looking for inbound campaigns.
Any help will be much appreciated.
If you offer benefits over a company hiring their own inbound agents, what you could do is look for companies that are hiring full-time inbound agents, maybe use Craigslist, Monster.com, Dice.com ... and newspaper classifieds. Once you find those that are seeking inbound agents, approach them by phone, email, in-person or by sending a brochure outlining why they could use you, rather than internally staffing their company.
Hi Amar. For the Nordic countries in Europe I would start by looking at company size, the business they are in, what kind of clientele they have and what their requirements are. Some customers need still to be handled in local language. Younger and more technical customers can be handled by offshore service centers. Of course you always offer an extra choice in the customers IVR solution and by that offer longer service hour off-load peak-hours etc.
I would be glad to assist you further in case you are looking at this market, with researching potentials, with you preparing local material and also having the first contact to potential customers.
One more thought on this matter. Probably the easiest way is to offer this just on top of the service that the companies offer today. It would be just an add on which the company could try to extend the service.
One area that could be worth looking at is to offer executive assistance. Not many secretaries exist any more as all managers handle all their tasks themselves by email, phone etc etc
best regards, peter
I started my career in outbound sales but noticed that there was less and less of an appetite for people being interrupted when I called them.
In 2010, I went on an inbound marketing course and this had a huge impact on me. I have written a few posts on the trials and tribulations of making the transition from outbound to inbound and have included some of them below.
But the short answer is... if you want more inbound campaigns your team needs to specialize in niche sectors and produce content that is relevant to the audience.
You may get some resistance from your outbound team at the prospect of having to re-skill, but I can only imagine that outbound cold calling will become less and less in demand, so it's in their best interest.
Some posts relating to going from outbound to inbound:
Death of an EdTech Sales Man http://edutechstories.blogspot.co.uk/2013/08/the-death-of-salesman-and-new-edu.html
One Small Click for a Digital Immigrant...
New Year Resolution...100% Roll Out
For inbound campaigns for technical support find those issues that you typically receive from your best customers and which you have detailed responses for and then craft marketing pieces around them and post them using paid media ppc etc to test the response. If you get a great response to that paid media issue then you have your first campaign.. This is just one way.
You have know how a call center can help you get those online campaigns going. Utilize the power of the Internet for your business by finding those that meet your requirements. Best of all, find the one whose goal is to achieve your desired results.
I suggest you check this website. They have been offering expert consultancy connecting call center campaigns with qualified service providers from around the world since 2010: http://VoiceProcess.net
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This is a very tough question and really must be expert in this field.
Even some experts are hard to answer this.
From my experience may be the best 3 options are
You can use even whole 3 tools of marketing to achieve your goal. This will bring you brand awareness and must be compatible with the USA regulation regarding Call Center Services.
From other answers, Christian is good to look after also and Stewart.
Hope I helped a lot.
Blazho from RCC.