How do I make my small business standout against much larger competitors?
I know there is a serious market for my business, but I don't know how to attract bigger companies to use my services for their employees? I do not have the financial means to compete with the big relocators, but do a much better job.
for you reference is the best source of getting the clients.
Good Plan solve the all weakness,so please study and fill the following plan
It will always be a challenge for a small business to tackle larger incumbents. It will be a war of attrition and the requirement of investments on your part. You can always out-serve them. It may be a good idea to also tap into low cost/free media to promote the factors which make your offerings so different. Stick to the principle of "Tell not Sell" and ensure that you educate the market slowly. You may also want to engage your professional network in the quest of chopping away at the market. This means getting current clients and your network joining in referring you and making you aware of opportunities. Just getting mentioned in places where your larger competitors would only be the ones mentioned is a simple step in the right direction. Hang in there and enjoy the ride.
Customer service is usually what makes the little guy stand out against the big guy. Give your customers fantastic customer service and then ask them for quick 30 second or 1 minute video testimonials. A good thing to have them talk about is why they chose you over the big players. Load those up to a youtube channel. This will help you get to the top of search engines.
Having a Google Plus page also brings you up in the rankings.
You can also consider barter if your finances are limited. Direct or through a barter management firm. A lot of smaller companies don't have the budget for the kind of marketing big companies do. However, if you barter your services you're using guaranteed incremental business to pay for it. You earn a new customer, keep your cash in your pocket and gain the exposure that you want and need.
1) Network, Network, Network. Find out where the decision-makers hang out. No networking group exists? Host a networking event that offers information those decision-makers would be interested in. Don't make it all about selling your service. Teach them something of value. Bring in a guest speaker.
2) Find businesses that also cater to your ideal clients. Become referral sources for each other. Make sure you give them talking points and that they understand what makes you better.
3) Testimonials are essential when competing with larger companies - especially if your differentiation is based on quality. If it takes offering one free relocation to the first 3 companies that take you up on the offer on condition that they offer their feedback and a testimonial if they like your service, then it's worth it. Make sure your testimonials are on your website.
4) Stay in front of them. Top Of Mind Awareness is essential. People get busy and forget. Hand-written notes are read. Be on Linked-In and connect with your ideal clients. Don't stalk them. Offer them info to show you are the expert. 5) For your business, create a convenient-sized PHYSICAL checklist for moving that can be sent to employees. Make sure your info is all over it and that there is some offer that you give when you get the list in front of them. You can also offer this as an electronic file when they sign up for your newsletter.
6) Offer multiple ways to take payment. Business that allow other Businesses to use credit cards have higher sales, don't have to worry about collecting payment.
1) You need to look at this situation at another angle. For example, what makes your company unique and different? What sets apart from all the other businesses in that industry?
2) What are you going to do with your findings?
3)You need to look at where your website is as far as exposure and redesign the site to bring out the best. One small change can work wonders.
4) ask clients who have used your company if they would like answer a few questions concerning the company along with getting some of those clients to star in a few commercials (online, billboards, newspapers, and/or local television.
5) Examine your self image so you can reassure yourself that you can succeed in this industry.
6) Big companies are out there, but you have to make a mark in the industry so don't feel inintimidated. They're trying to make a profit just like you.
7) Make sure you have plenty of business cards. The reason is a conference may come up. You can pass out your business cards there. Meetings may come up with various companies - have cards in hand. Ask your local beauty salons, stores, churches, pizza places, or restaurants if you could lessons business cards there.
8) Always have a business card ready because you never know who you run into may need help with relocating.
Position yourself/your product/the company as the foremost premium provider in your space. Don't try to compete with the 'big boys' (those with deep pockets) directly; that is, don't "play their game", doing so is not a winning strategy. Rather, focus on your niche market -- be very specific in identifying who/what your applicable market is -- and compete on quality, whether that means making a superior product, offering better service, or some combination thereof.
Find out why you went into business in your area in the first place.
Also, find your ideal clients and exclusively target them. Tell them WHY they NEED your services, And how you are the unique answer to their business problems.
People will buy into a relationship when it comes to business, so listen to your clients, and make your services relevant to them.
Websites and stuff will always be there as an excuse. But the real thing you need to focus on is personalized services. An SME stands out because it knows its clients personally. People in your circle will be more comfortable working with someone they know rather than a big company where they know no one. Your initial projects will always be among people who know you and love your work. Start small, but make sure all the people who know you in your locality have access to you and your business when they need it.
The answer is socializing, being an active part of the community. Make sure your clients give you testimonials on your business profiles, that helps a lot in personalized services. Take a lot of before an after pics and make albums of sorts. Don't spend a lot of money on high tech stuff, your vertical doesn't need a million dollar marketing campaign, just needs good word of mouth and happy, satisfied clients showing all around you, which im sure are already there :)
All the best,
Define your target market. And then find how you are different from every other vendor in your niche and out market your competitors.
i would write a book about your way of doing business get it published and you are better then your competition
Hey Marlies that is a great question, most small businesses just try to find a niche and not directly take on the big boys; but Christopher Morley said "The Big Shots are only the little shots who keep shooting".
The thing I deem most important is my team, you will only go as far as your team will take you, so putting together that amazing goals driven team is what I would do first. That team will have to grow over time with your business but trying to do it all yourself is not and option.
Your social media presence is so important for your business because no-one knows who you are, (advantage big companies). Carsten made a very good point, wix.com is a very good source (cost affective) to use for your webpage but it must be done professionally. They offer all of the bell and whistles if you know how to use their platform. Brad also made so great points, LinkedIn is a great source to locate like vendors to see what they are doing, steal a few ideas to help you if your having problems with subject matter. Everyone hit on a lot of good ideals but you have to implement those ideas.
If money is a major draw back then maybe you want to try Angel Investor (but make sure your business plan is solid). If there is a serious market for your service then and investor will surely see the profits if you present a strong professional plan. Almost all of the items you need are cost free if you locate the resource.
Last but not least is networking, you can learn and find out some many things you didn't know and it's all free. Good luck and if you need to locate some of the free services, drop us an email we'll be glad to help.
Always there are small businesses & big companies trying to control the biggest share of the market , but still some small companies try to work hard & get their under any circumstances , By studying well the services of the big companies focusing on 1. Quality of the work 2. Focusing on personnel relations , even studying all prices very well . If possible reducing some of Items prices which represent high margin in order to convince clients .
I agree with Dave on this one. I looked over your website. First impression I thought of is this is a trailer park gallery not a business. This is not to question your business and the success. It's just to give you the first impression.
When you look at relocations services use this website as an example
you can see it's bright, vibrant and motivates me to call.
If you are looking tin attract bigger companies you have to show a story of moving professionals from their house and/or condo to their new location. Them happy through the process. Testimonials of what a great job your team did.
Once you look at the comments below and revise your website and marketing you will have a better opportunity to attract bigger companies.
First step, especially for small business, is to identify who your "Low Hanging Fruit" are. You don't have the budget or the time to be everything to everyone.
Take time to focus on who is most likely to not just need but also want your services, and want them right now.
Target them first - go where they go (networking) and show where they show (advertising) and speak the way the speak (tone, language, style etc).
Attract them first, then turn them into raving fans who will spread word of mouth for you.
It is a challenge compete with big companies, but this is the market. You need to be strong in at least on business, don't try to provide every service a big company can provide.
Take care of your image:
, work on your website and make it pass the perception you are a serious company;
- create marketing material focused on what you do best;
- remember that first of being someone you need to be looked as someone.
You need to find a "point of difference" that you offer that your competitors may also offer but dont do as well as you (otherwise you are drowning in "the sea of sameness"), and always deliver an exceptional customer experience. Gather testimonials from current customers that rave about you and your amazing customer experience and use these in your marketing. Have a look at www.myprofitablebusiness.co.nz - there is a free 1 month trial that can accelerate your business
Hellow Marlies, I would like to answer your question in an array of possibilities available for you. Your clear target is that now you wish to get corporate companies to hire your services. For any target market one needs to focus and understand their POTENTIAL customers. Seek all the questions they might have in their decision making process. eg.
1. How would a corporate company behave when they might need such services as offered by you?
2. Who are the key people might be involved in such decision making?
3. How will they start their search of such service provider? Are you available everywhere to be tap upon?
4. What and where are the areas where they can have glance at your company's services and keep in mind so when they need, they immediately recall you?
You can list down many other questions from companies point of you and then first starting answering these questions, without thinking you can afford your presence or not. because then only you would be able to actually brainstorm limitless and come up with so many doors to knock.
After questioning and answering, one by one evaluate, what presence options are feasible and viable for you?
1. Companies usually start getting their vendors/service providers by:
word of mouth: they seek opinion from their professional friends or colleagues. So you can allocate some of your time in being present at some of the conferences, exhibitions or shows where you can speak a bit about your company services or something of value.
2. They seek information from printed and published material: So u can put an advertisement or if that is not feasible, you may furnish an interesting write up free for the magazine or paper so they may print it.
3. They use social media frequently: this is something, you may immediately use at your best. Its easy to find corporate professional on LinkedIn, so you may join it and immediately use its available opportunities to market your services.
You may enlist, 25 companies in your approach and start fixing and meeting up them. Fix a meeting and start meeting them. even if you dont qualify for the business, you will get many insights which can then help you in next meeting. You will start noticing how companies and professionals seek information when they want to hire such services and in areas it is important to be always in front to be in their notice.
I hope all above helps. If it does, you may write ask further.
So, don't compete. Use your gile, guts, and smarts - show (via marketing material) how you are uniquely qualified to benefit them in ways no one else can.
Differentiate to the point of eliminating your "competition" from consideration.
Highlight what makes you different, and how 'you add value'; price, service, technology, etc.. Find a 'partner' that you can get a great reference from, and build from there.