For those who answered this with a social media response, what do you think social media provides? Links! You have to have links. The big difference is, they are looking for links that indicate some type of relationship, so just posting random links will not cut it any more. You can also drive traffic through Twitter and blog syndication, which will increase your sites ranking, but, it is a slow process, and without links, you need to do this every day.
Keep in mind that you're talking about "marketing" not "advertising". What this means is that marketing has no end point....it is a process that requires consistency, ongoing effort, and using multiple channels.
The multiple channels include the following, but not limited to just this list.
Here are things ON your website:
- Website Technical Effectiveness (e.g W3C compliance, Schema.org compliance, etc.)
- Per Page Optimization (no two pages should have the same Title, Description or Visible Content)
- Internal Website Keyword Linking Strategy
- Ongoing development of new pages to your website and an up-to-date XML Sitemap
That covers some of the things you need to know about what is ON your website. Now let's go off your website, which will aid in traffic from search engines and non-search engines.
I realize some people feel they only need to work on the website, however, if you now go off your website and engage the Internet community at large you are more likely to generate brand recognition, awareness, credibility...all which will help generate leads and sales.
This basically means Content Marketing or for those that like the term Brand Marketing better, it all boils down to the Development, Distribution and Measurement of various types of content.
- Editorial Articles
- News Releases
- Documents (specifically Powerpoints)
The distribution of this information then goes through blogs, social communities, and 3rd party websites and accounts you setup.
As part of the distribution process you will be default create links to your website and best to do that with a keyword, keyword phrase, or a long tail keyword phrase. It should be varied and you want to be sure that any one single content item does not have an excess of more than 4.5% keyword density and no more than 5 links (at least that would be safe).
Let me stop here, because as a marketing agency our focus may be more sophisticated in which we have multiple objectives that we are working towards. Not sure all of these are needed for you, but hopefully this helps provide some perspective.
Melih ("may-lee") Oztalay, CEO
SmartFinds Internet Marketing
Tel: (248) 568-2241
You do NOT need links to get top ranking.
Google has turned off the effects of links on search results.
They have told us this several times.
You need to do proper on page SEO.
You need to display your primary keyword phrase in the largest type on the page and use the h1 tag on it in your markup.
You need to understand the semantic hierarchy that exists for your keyword phrases and use them appropriately.
You need to understand how people search, where they look on a webpage, what they look for to confirm the relevance of their search, and what they do when they find it.
Pinterest and Youtube are great ways to increasing your ranking. They are both social media sites which can be used for content and Video. You can send your video to Pinterest, along with any articles you have written in a blog etc. Content is still the King.
As many have already said, having links to your site is an important component for rankings as this improves the authority (popularity) of your site which is a major ranking factor. In saying that, if you concentrate on producing a great user experience on your site and great content, this in itself can attract natural back links which are the best kind. So in answer to your question, concentrate on producing great content and distribute it to social media. Focus on a great website user experience. Make certain that your site is accessible to both users and search engines. These factors can produce the links you need (naturally) leading to ranking success.
I agree with Frank - linking is still the strongest element in SEO. Even if you do have social media and what not "talking" about your site, it's their blog links etc. that get you above the rest.
Own the domains that are associated to your brand service..Organic indexing is king. Provide a brilliant service and the people will rank you by talking about you.
So many people have this all wrong these days.
Today there's LESS importance about getting your main website to rank high versus lots of short content chunks on carefully niched subjects.
Answer the questions people type into search engines, engage with them through creative videos, and they will want to learn more about you and your website. THEY will click the link in your short content piece and make their way to your website.
THAT's how to build a profitable business online.
You won't. Despite all the noise coming out of Google's PR mouthpiece, linking is still 99.9% of the equation. We have ranked completely BLANK sites for competitive keywords just to prove it could be done. Personally, before I got into the SEO business, I was baffled as to how I had a website that was the #1 resource for its niche stuck on page 12 for years. A couple of months of link building fixed that real quick!