How do I go about creating an eBook for my business?
I want to create an eBook to break into the online fitness coaching marketing. I want to sell it through my social media channels. How do I go about this? Are there companies that specialize in this or is it something I can create on my own?
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First thing to do is break it down into chapters. Then for each chapter write and publish this as a blog. Once you have a number of these, combine them all into an ebook. This way you could produce an ebook every quarter based upon your previous blog articles. The secret with an ebook is too be generous with your knowledge. Write to educate and not sell.
A well setup lead magnet (i.e. cheat sheet, checklist, mindmap, etc) can help you scale your online fitness coaching business far better than an e-book. Why?
E-books are becoming hard to scale, reason being that most people just download and hardly read them.
Even though it is still effective in some niches (very few though), and can be accessed on mobile devices today, people within the fitness industry are more inclined to follow easily consumable information with very practical steps, in order to get the results they want (videos work a charm).
"Want to lose 10 pounds around your waist line? Here are 5 simple steps to take..."
Specificity counts! People need results, and the thought of consuming more information rattles theirs brain. If you can filter down the information you are trying to put on the e-book into bite size chunks for your target market, you'll be surprised at the results (this is based on experience).
You need to be more innovative in your approach and find out what others are not doing or are not doing right within your niche. Then based on your findings, you can then craft a valuable giveaway or core offer in order to start building your email list (your list is your primary asset).
In order to scale your business effectively, you need to target, attract and convert quality clients, and this can be achieved through the value you bring to the table. How you use social media will also determine how well people will respond.
Also, if you know your service is worth its weight in gold, you can easily command premium price for it as a fitness coach (not many people would venture to do this... set yourself apart).
So, here are some questions for you...
Why you? Why that market? Why that offer? Why now?
Pardon me if I veered off course here, I felt the need to share this based on your question. I hope it'll be of help.
If you'd like some more clarity on what to do moving forward, then send me a message here and I can arrange a free 60 mins strategy session and we can look at certain options.
All the best!
P.S: if you can have it as a printed book, you can use that as your "ultimate business card" at events. Gives you authority!
I've just released my 20th ebook on amazon. Trust me you can do it yourself but it has nothing or very little to do with breaking into a kind of marketing. More likely you'll just have something to push and be dividing your time and effort. That said if you want it to be a good product then that should be the goal.
I use libre-office for the writing, html for the format to upload, gimp for images, and none of that costs anything.
Generally, creating an ebook is a blend of a book or magazine and web site; the simplest output is in PDF format. To start, there's really two questions: are you going to be your own author/editor, and if so, can you also do rich media work that might include photo editing, video, audio or animation; then can you produce the ebook in the format you want to deliver it in, which may be directly related to the media content. It's not too hard to produce a basic PDF type ebook out of MS Word with some plug ins, or send the Word files through an online service and let them "press" your book in PDF or other format. The foundation code standard for a true ebook is called "epubs" which is actually specialized HTML, like a web site page, and there are various versions of epubs: Apple's Pages word processor has inherent epubs output; that's relatively standard use those same files in iBook Author and you have Apple's version of a rich media format ebook suitable for their ebook store in Apple's "proprietary epubs". There may also be considerations as to what devices you want your readers to be able to view your book on-big difference in a desktop with a nice display and a smart phone-and you either need an ebook that adapts automatically or is available in som escreen size choices.
If you are only going to do this once or very infrequently, I'd consider a freelancer or service. If you are going to do it regularly, like a periodical, you might want to develop your own expertise.
You can find some nice templates for e-books at HubSpot.com. And you can create an ebook using templates from Amazon.com's CreateSpace website.
Hi Gerard, there are several options from writing it yourself and saving it as a PDF to hiring a writer to help. If you need a writer for your project, I may be able to help. I've written ebooks and write for clients on a contract business. Ping me if you want to talk more.
Even if you don't hire me, it may be worth your time to hire a professional writer as they can usually help you make your book better. The caveat is, writers don't work for free, so depending on the length of your book and the subject matter, you'll likely pay between $1200-$6000 (and maybe more) for your book.
If you decide to go this route, make sure you ask for samples of previous work. If you like what you read, they may be a good fit for your project. -rm
Of course you can write it yourself, format it and sell it on Amazon. Go to CreateSpace.com for the info.
You have a few options for creating your eBook. You can search for sites that sell ebooks you can customize. Just be aware that others in your field may be using the same material. You can find someone to write the book for you. This is usually expensive unless you find a content writer with time on their hands.
The best alternative is to write it yourself and pay someone else to edit and format it. Your eBook should be your work. Writing about fitness using your own approach is what will make it meaningful to others. If you search for 'how to write an ebook' you will find tons of info to help guide you.
Once your book is written, edited and published, now comes the hard part. You can put it on Amazon but you will also need to aggressively market it yourself. Depending on the focus of your eBook and the level of detail, you'll have to determine what price people will pay for it. Here's a tip- keep it under $10. Since there is no additional cost to selling an ebook, you want as many people as possible to purchase it.
The first thing you need to do is understand your target audience - perhaps you already do. In my business, I have found that most startups do not even know who their target audience is. You can use a great app to help you get a real picture of who your clients are: http://personapp.io.
You will of course need to research your target audience if you have not already done so. This can take some time.
Once you understand your target audience's "pain points", you can choose what topic to write about. It has to be something that will address a need or desire they have, especially because there is a lot of competition and everyone on the Internet offers freebies.
You can get a freelance writer to compile it for you at an affordable price, but make sure they understand your target audience too.
Then what you need is somewhere to put your book so that you can drive traffic to subscribe to your list (you will need an autoresponder like Mailchimp, GetResponse, etc.) to collect names and email addresses, because this is really the whole point of the exercise. This can get a bit technical so you may need some help to do it, or you can try this free resource and use their autoresponse integration: https://booklaunch.io/.
But, if you still decide you may want some help with it, I can make your life a whole lot easier by setting up the whole thing for you (including the writing of it). You can check out my website here: virtualbusinesssolutions.biz.
A hearty good luck to your efforts!