How do I grow in a small market?
I've asked many questions here and the expertise on this platform has been really helpful in getting me the answers I need to start and plan my business. I am an author and editor of children's books. Maybe I am misjudging the size of my market, but I feel as though it is a relatively small marketplace. If that is the case, how can I grow? Or is there even room to grow in a small market? Thank you once again for your advisement.
Please let me know more about your books. Language, actual market. Bookstores, etc
I would recommend doing extensive guerilla marketing. Create a target list of every library, Montessori school, school district, pre-school, day care, etc. and offer to come in and do a free reading of one of your books. If you can create a free handout that helps the teacher's create a "take home" worksheet to send to the parents along that explains the message learned. If they will allow you to send an order form that shows them how to purchase other books that you have published, then do so. Make sure you are up on Amazon if possible as well and provide easy ways for them to order from you and provide you ratings online and reviews. If any of the day care centers are privately owned, you may be able to set up a table at a parent's night event. You could even sponsor a parent's night out and have a party for the kids, this would allow you access to the adults for drop off and pick up, since you would be paying for them to have a date night, they may be inclined to purchase a set of the books (maybe create a package deal). Just a few thoughts, you may be doing all of these things now!
To connect in small markets is very easy, be in touch with local businesses and you have to show your presence by contacting locals businesses and the association frequently.
Your presence matters the most and how you treat the businesses with importance and enthusiasm is the key to your success.
As you are working and taking care of kids; I believe you have already observed observed the behavior of the children's which is an advantage for you.
When it comes to the point of consumer behavior we always think couple of actionable parameters such as follows:
1. Who is the decision maker for purchase
2. Who is Influencing the decision
3. Who is paying the money.
I really don't know what kind of children's book you writing but have best wises and hope you have a grand sale out.
If you want to communicate for more insights
feel free to knock me up
Since you are writing for children, I would possibly talk to local libraries and even churches to do book signing and readings. The other is set up your book on Amazon both regular and digital. Set up as much social media concentrating on your books such as a Facebook page and Twitter.
Best of success, Gil
Well never see or address a market as a small. Every market has a potential for growth. Now let's deal with your problem as you are targeting young people you have to decide which age group you are targeting at. I.e. toddler, child ...Etc. After being concluded on the age group you start to meet the targets. To do that you can go to various schools to just give an introduction about your product, advertisments on mom's magazines...Sometimes mom or dad may buy books for their kids. Just purchasing a time slot in kids network would help you to catch attention to your product.
If you feel that you'll have to live off a small market there are a couple of tricks that might help you:
1. Create something that requires monthly subscription - this way the same clients will continue to pay you each month.
2. Create complementary products (cross-selling) - and sell them to the same clients. For ex. If you write books, create stickers with the characters, or colouring books, etc.
3. Create collectibles and sell them to the same clients.
The basic rule is to find something new to sell your clients to keep the money pouring.
Just a suggestion - Could you perhaps expand your market by exploring editing children websites & hold training sessions for kids at schools?
You can definitely grow in a small marketplace; but it's important to note that in order to grow, you may have to re-market yourself. There are plenty of folks that both author and edit childrens books, many of which are on specialized platforms like Elance and others of that ilk. I just did a basic "Childrens Book Author" search on google and it came back with over 60 million returns so, I'm not sure if your market is small, or whether or not folks are using alternate marketing strategies. Are you looking to gain more clients to write or edit for, or are you looking to gaine exposure for your own books?
Have you written and published a book? I look at all your questions but I am really guessing you are asking more questions to us then writing to the kids.