How do I grow my business as a holistic health practitioner?
I am looking to grow my business as a holistic health practitioner. I first became an RN because I want to help people get/stay well. Through my experience I saw that the medical field is good for acute situations but not chronic, so I became an HHP. My question is how to let others know what I do and get clients. I did read other suggestions and I'm familiar with the advice: go where you'll find your target market, determine what makes you different from competitors, etc. My target market would be those with some sort of illness: allergies, pain, emotional imbalance, fatigue, etc. How would I go to a place where my target market would be and offer my services? Those events are usually held already in an attempt for the person in need to gain information. I wouldn't go as an attendee. One thing that sets me apart is that I really try to "show" my clients... for example, I am currently working with a client struggling with weight issues and food choices, each visit I have good food choices available while we meet/discuss. My favorite to work with are client's struggling with anxiety or depression. I like that because the client learns so much about their body and what each organ/gland is responsible for. Many with anxiety are on an anti-anxiety med but really their adrenal gland is probably out of balance (adrenal gland secretes cortisol in time of stress). Thanks in advance for any input!
In order to properly target your customers, you should define the demographics that integrate with the products and services that you offer. In your case, this would be holistic healing. The rapidly aging population and the large cohort of the Boomer generation in, or entering, retirement would be a prime target market. Therefore your location should be dictated by a large percentage of 60+ individuals in a geographical area that is reasonably close to your place of business - within easy access by car or public transport, with suitable parking. This age bracket is more prone to seek alternative healing for their health needs. Many people relocate to more southern areas and this would be a good place to do more research on the exact demographic breakdown of specific towns and municipalities. The local chamber of commerce or municipal development departments should be able to provide the necessary statistical data.
But why limit your business to one location. The kind of services that you offer is highly suitable for an online business that can overcome the limitations of a brick and mortar establishment. In today's environment, you will need to advertise your services on the internet, through a website that focuses on SEO and SMO basics. This will attract customers in the local market and also greatly increase your market reach. It also allows you to demonstrate your expertise by writing interesting blogs on alternative healing. With skillful website strategies, it should be possible for you to monetize the services that you offer - like charging an hourly fee for customized consultations.
The following article on e-commerce should be helpful to you - https://www.gsmbizsystem.com/e-commerce/shoestring/budget/
I like your passion :). You obviously have the passion and the drive, I checked your website and I honestly got lost, I did not know what you do exactly and even if I'm a patient, I would not be able to navigate and get more info to consult with you. Your website does not reflect who you are, your passion, and your experience. You need to set time and put a plan together for a great informative website so you can create a place where people can spend time on your site and get connected with you.
Add tons of information, do not copy and paste, add tons of your own videos, buy a simple cannon camera for $500-$800 and start recording videos. They do not have to be perfect, simple nice videos are enough for now. Talk about issues, like depression and keep these videos short and appealing.
Here's a plan of action:
1- Get very active on social media, Instagram, Facebook, and Twitter mostly. Maybe Pinterest. Post 3-5 times a day about your coffee, your day, do some graphics and post them with pics that can be relatable, do not push for sales but be more informative. Follow people who are successful in your industry and see what they do, try to see what they lack and be unique and genuine in what you offer.
2- Add a Youtube channel. In your case, YouTube is a must. Post, post, post every day a video or two, add these videos to your website and blogs.
3- In order to do #1 and #2 in a good way, get a social media app/software so you can plan it for a month and it will post for you automatically. Make sure to use the right hashtags and always add the city or town you are in.
4- Try to get specialized in something, you can't just be everything, depression, weight loss, anxiety, pain, allergies, emotional imbalance, stress management. Each area is completely different and there will be so much to manage. If I were you with such passion and experience, I would start with depression/ anxiety and stress management and once you decide, go to the next stage... which is finding your customers. These you can find by connecting with your local people through coffee shops, gyms, yoga and pilate places. You know the type of people who go to yoga or pilate places are trying to find ways to reduce stress/anxiety and feel better. They are already spending money on improving their emotional well being so these are the people you want to start with. They are easier to convince and practice on, then after a while, you will have the experience in how to find your target audiences.
5- Set up some gatherings together in the area where you practice or office is, like have them attend 2-3 hours on something like a "feel good weekend" or "7 ways for a better sleep". Sorry this is just an example that came to mind but you know your business better, so set something, just ONE thing at a time and do a video about it. DO NOT sell in the video please :). Let these people come and see you in person, start building relationships and trust at this stage with your future patients. Try to keep the meeting about the community and tell them what you do but for the first few meetings do not sell them anything, let it flow, let it go natural and have them build that trust with you first. Before you do #5, you must be ready with your Instagram, Facebook, and Youtube and you should have posted like 50+ posts at least and make sure your website has a lot of good content. In addition, you should have a brochure to give them at these meetings. Try to find trade shows/events for mental health or something related to what you do, it is OK to attend first and learn, talk to the exhibitors and see what they do and then you will decide if this is even a good idea for you to exhibit in or not as events or tradeshows like these cost money and you never know if they will work for you or not.
I honestly think #1-5 is a perfect/cheapest way to start now and put a plan of action, 6-12 months should do it. You will gain a lot of insights and from there you can decide what will be the next move.
Feel free to get in touch with me if you have any question for social media (because I couldn't post much info).
Well, clearly you are very experienced. But to start a business to practice holistic health med, first, you need to ask all your clients in what way can you help them. Ask a software development company to build a website and app for you. This will surely give you the platform to grow.
Are your services in person or can they be done remotely? This would drive how much 'local' marketing you do vs online marketing.
Regardless, having a website, company blog, and web presence (whether it be webinars, Youtube videos, or Facebook live) help new clients get to know you before they buy.
You could also find a coach who can help you through the process.
Full disclosure I do know both of these marketers personally: https://introvertedvisionary.com/ or http://wellpreneuronline.com/.