How do I increase foot traffic to my brick and mortar retail store?
My biggest marketing challenge is getting people through the door. Once they're here, my store and I make a good impression. But we have to get them here first and I'm struggling. The store is located in an up-and-coming uptown area, but I can't rely on walk-by traffic alone, so I really need ideas to make my store a destination for shoppers.
Have you got an ecommerce website selling your products?
Are you online at all? - your website did not load a moment ago
Can the online site be found?
Are you on Google My Business? Is your listing found in Google?
Are you on Facebook - do you use it correctly - are you using Facebook Shop?
Are you following lots of people, LIKE local shops/cafes/ etc.?
Foot traffic is one of the most important measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues. And here’s some good news: there are plenty of things you can do to increase store traffic. In this post, we’ll share some tried-and-tested tips on how you can get more people walking through your doors.
Visit us @ https://www.traxsales.com/
for one, you've definitely got to connect and engage with your customers. they're looking for an experience and not just a sale transaction. consider getting a pre-made mobile app where you can provide specials and discounts to entice them to shop with you. Here's a great one that others have used with positive results: http://www.idevaffiliate.com/32617/idevaffiliate.php?id=151
Hello Noelle, bridging digital to conventional bricks and mortar is your solution. Realize low cost conversion to digital and online brand presence to internet search buyers who are and will be your largest customer audience segment. Engage the Global Coupon Digital Brand Marketing, Advertising, and Online Media platform for targeted and intelligent customer engagement to B2C & B2B web/tablet/mobile geo-located and targeted audiences for long term brand resonance, social media integration, display advertising to current and future sell-to markets, dominate categories by region etc. Support social impact, and if so inclined, become Business affiliates of the platform to create new revenue streams for your businesses, while engaging the platform for your products, services, and professional services.
Do crazy cool stuff that is aligned with your brand's purpose. Repeat until success chases you with pants down.
In-Store Events - local celebrity meet-ups, book signings, coffee/wine tastings, featured artists, local musicians, etc.
Sponsor local events - volunteer to help with local events in exchange for being able to promote, or see about low-cost involvement as a sponsor
I second what @Jeff said. At least the link you provided in your profile on MosaicHUB is not correct. It is http://pursenality.boutiquewindow.com/ or just http://pursenalityofmarion.com which redirects to your products.
Your website is the very foundation of your business. You can advertise, tell people about your products, fly a hot air balloon across town with your business name on it. People will visit your website FIRST.
It looks like you have great products, but the site you have is brandless. There is no feeling created by visiting that site except "nice purses".
I would highly recommend getting a website built. This gives you the opportunity to target an audience. The style, feel, images used...they all contribute to your brand and defining who your audience is.
Your website should be consistent with your store decor, colors, style. You are trying to create a universal brand experience. People remember that.
Next you work on getting people in the store. @Jhon hit on some great points here.
You want to start by telling people about your business and sending them TO YOUR SITE. If they buy there, awesome! It's a sale. Not only that, you have their email address. Create an email list that is active. Let people know what you are doing. Let them know what IN STORE sales are running. This will help get people into the store.
Hold an event. Get some wine, some party platters and let people know you are having a little gathering at the store from 6-7:30. Build this up though, otherwise it WILL be a flop. You have to hype it up. Make people think if they don't attend, they are missing out.
Next is social media. Be engaging. Be real. When you get something new in, take a photo and put it on Facebook. Tell them it is just in and you haven't even put it on the website yet. If anyone loves it, come by today before you put it on the website.
@Jhon also has a good idea with the charity events. There is a brewery/bar here in town that works with 1 non-profit a month. The best part about this relationship is they have 1 beer on tap that gives $2 of all sales to the non profit that month. The non-profit markets the hell out of the fundraising drive through email and social media because they need the money.
Start at the foundation. The place where people will ALWAYS go first (unless they walk by). Start at the website. If the website looks great, works well, and converts visitors into buyers, you are ahead of the game. Next focus on email lists, then social media. Then get special events and non-profit partnerships set up.
You attract foot visitors into your business when such is advertised on the electronic and print media. Person to person connection via word of mouth, pasting adverts in motor or bus parks, giving out cards that drect people to what you do.
There were lots of things to be discussed regarding to drive traffic for your shop. From your statement i came to know you are targeting your local business area. So make sure you have presence in social media. And run ads for your shop through adwords express. If you own a website then you can also run ads through adwords and social media. By running ads for your store helps user to find out your store easily and quickly. All the best.
Since this is about a 'Retail Store' in 'Brick and Mortar', targeting the vicinity should be the priority over the virtual marketing through web, I believe. For that there are 3 major BTL activities should be planned as it is BTL interaction that gives you the ability to tailor your message in a more personal manner to the audience. Consider doing -
1. Distributing attractive and informative Pamphlet / Handout around your store.
2. Publish Classified in local media - Newspaper, Radio-TV Network, Yellow Pages.
3. Put up Lollipop Road Signs / Hoardings at proper places leading to your store.