How do I invite fashion buyers to my fashion week?
Aloha everyone. I am producing Hawaii International Fashion Week and would like to inquire on what channels are available to invite retail buyers to my fashion week, as well as advertise my event to individuals within the fashion industry throughout the west coast. Thanks for your suggestions.
I think you will need different strategies for each of the groups you are trying reach. I would first define your target audiences or buyer personas and then create marketing funnels to drive each group to your website to collect data to continue communication and engagement.
I would use Facebook ads as a lead generation tool for each of your specific buyer personas. Facebook ads allow you to reach very targeted audiences to attract them into your funnel.
If you need some help, let me know and we can discuss further.