How do I locate and identify my client base?
This has been the most difficult part of establishing my VA business. Most of my professional experience has been in financial and medical services. I'm unsure of how to find these types of clients and if this should be my target.
Ten steps to building a strong future customer base. They are as follows:
Start by knowing your current customers and everything about them. I suggest that you develop a precise profile of shoppers; age, education, gender, marital status, employment, hobbies, and the places they visit, on-line and off. Once this is complete, it will be very clear to you who your true clients are.
Know their needs and wants. Take time to visit with them. Ask pertinent questions. Listen and learn.
Know what they think about your solution and what they think about the competition. Look for problems and opportunities.
Know what they watch, listen to and read.
Recognize that your customers have friends who are like them.
Ask your customers to invite their friends to engage with you. Entice them to connect with these friends via the internet on your behalf.
Invite these prospective buyers to try your offerings.
Provide a special introductory offer to them and likewise reward your current clients who helped.
Ensure a splendid buying and user experience. Go out of your way to take care of these new shoppers.
Ask your new customers to also make referrals. Don’t be shy. It’s how business grows.
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Network with other VA companies. I have found that they all network together and help each other.
Hi Ayanna - great question and two answers are relevant.
There is a traditional response and then there is the response that guarantees 100% results consistently. That's right.
Regarding the traditional, Jim Carrey said it best two weeks ago: “I learned many, many lessons from my father, but not least of which is that you can fail at something you don’t want, so you might as well take a chance doing what you love.” It is all about seeking positive outcomes only.
So now,here's what works 100% And it may have little or nothing to do with your previous experience. That's right. Everyone knows someone who was pushed into a job/career and knows they were meant for a higher purpose, with meaning.
Here's what to do right now:
Pretend you are sitting across the table, having a coffee with your ideal client. Where are you (geographically - you are a VA)? What are they wearing? What is important to them (that resonates within you)? What are their problems/issues (that you can ... and desire to engage in)? Write down everything you just imagined about meeting them.
When you have a crystal clear image in your mind of who and where they are (nothing to do with what they do), then start asking the Universe to attract them into your radar screen. That's when your networking on and offline will start to bear fruit (not before).
And when you choose to eliminate any self-limiting doubts, check out the info I posted on the Quantum Change Process at www.is.gd/Quantum or view John Assaraf's Brainathon at www.is.gd/4brain
How soon will you let me know how I can be of further support Ayanna?
My name is Mia.
The first place I would look is who have you done business with in the past? If you have already provided you services to people, then take a look at who they are. The hottest target list are those who have already shown interest in your offerings and have invested money by shopping with you. Once you have identified people who are already purchasing your services or are interested in your services, then you can further target from there. Was there a type of client that was easier to deal with than others, did you enjoy doing one type of service over the other?
What type of services do you provide?
Some great advise.
It looks to me that you need to develop your business plan.
The advise previously given will help you with that.
I would like to build on what is already given.
1) Develop for yourself a SWAT analysis (Strengths, Weaknesses, Opportunities, Threats.)
2) From this build on your strengths and opportunities.
3) Identify what is your Key advantages are.
4) Identify what is your sustainable advantage. (your unique advantage)
5) Answer this simple question. Why should I hire you ?
Based on this you should get a good idea as to
A) Which areas you will best excel in.
B) Which industries you will be able to provide the most / best outcomes for.
(This may be the area you like the most, or that you have had the best past experience, or knowledge about)
I hope this helps you.
Ayanna, you have great responses and I know I am repeating here, but without defining who your ideal customer is, you are in danger of going down so many blind alleys.
Because once you do this,then you can find out which social media they use. What are the corporate magazines they subscribe to. What websites they visit and many others that define your ideal customer. Once you have this in place,you can then start to build your sales and marketing plan.
If you take the time to do this,it will save you so much pain later on.
Wishing you success in your venture
Hello Ayanna - In order to identify your clients you have to ask your self 5 or 6 questions , 1. Define your product . ( What is the product you have ).
2. Price of your product , Which slice of market you are dealing with .
3.who are my competitors . who are they .
4.Your market segment .
5.Your ability to com pit with others .
Answering these questions will give an idea of your expected clients , then your marketing plan may help you to reach them .
I think defining your target market requires you to create a profile of your ideal client.
Physical: Gender, Age, Income, Marital status...
Emotional: Wants, needs, emotions vs logic...
Niche: Personal, corporate, retail...
Once you know this you can create a short list of who they are and focus your marketing and sales presentations accordingly.
This will make it easier to choose what groups, such as LinkedIn, that you want to focus attention on.
If you currently have customers, you might want to profile them since they are your customers.
I hope this is helpful. Good luck with your new venture!
Try building an email list using something like LeadFerret.com and send emails about your service to them.