How do I make a business card that is noticed?

I want to create business cards to start my own facilitation and coaching business. What should I put on the card to attract/retain interest?

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10

Business cards are not noticed, they are presented. A business card is not a business generation device. It can provide the ability to remind someone about you and your product or service but it will not in and of itself bring you business.

If yo could find a way to get your business card into the hands of a large number of your ideal clients and the had to make a decision on services like you offer it is still probable that they would want to know more about you.

So build a web site that is noted on the card. And be consistent with the messages presented in both places.

And get over the idea that any single device or technology will bring you all the business you ever dreamed about. We live in a world where the message level just keeps going up. In order to stand out you have to do the work and build a reputation as an expert.

That begins by having a vision for where you want to go, a mission that can be stated in 7 words or less and positioning that identifies your unique capabilities for your ideal client.

In other words, it is not the card but the card presenter that is important.

Jerry Fletcher
Networking NInja

Jerry, you hit the nail on the head. A business card is not a lead generation tool. It is only a way for a motivated prospect to contact you. You still need to give them the reasons to do that.

7

Marva - I'm a professional executive and business coach. I facilitate workshops and seminars.

I don't use business cards. I use Linkedin. Linkedin has far more value than a business card.

Yes... I do have a business card... I rarely use them. I never hand out my card with out being asked... If they ask for it, they must want something, even if it's just my number or email address. If I just give them my card, I have no idea if they want it. See the difference?

On the back of my business card I have a testimonial. I had my cards printed in three lots of 250. On the back of each lot is a different testimonial - one being relevant to my speaking, the other two being relevant to my coaching.

Person: "Hi, really great meeting you... could I grab your business card?"
Me: "Thank you. Are you on Linkedin?"
Person: "Yes I am"
Me: (pulling out my iPhone) "Let's do one better, let's connect with each other on Linkedin right now - all my contact info is there including my ENDORSEMENTS and RECOMMENDATIONS"

You get the idea?

Pretty much every unsolicited business card I get, I toss in the bin. The ones I ask for, I reach out and add to Linkedin. I could car less what a card looks like - what I want from a business card is the spelling of your name, you phone number and email.

You've got a ton of advice here... what are you going to do about it ;-)

I really like this idea. Thank you for your insight.

6

Here are a couple tips to help you:

You might want to try the vertical format of a business card (research shows they stand out the most)

If you are into experimenting, consider trying black background (most cards have white background, so the difference will be noticed)

Put a picture on your business cards (it not only helps connect the business with the face but also makes it more personal)

Have your card printed with raised thermography imprint (rather than flat imprint, gives you the “touch” factor)

Full Color imprint is a great way to get your card noticed (most cards are one or two colors)

Try Rounded Corners on your business cards (something unique)

Choose your stock wisely (why always use white?)

6

What you don't want to do is us a service like Vista Print with their design templates as anyone who is in the printing or design industry can spot one a mile away as they look so much like so many others. Find a good graphic designer to design something that replicates your business model in terms of a branded logo and make sure it matches your business website and any other marketing material. Make sure the text is no smaller than 9 pt as anything smaller is very hard to read for the average person.

6

I would recommend a double sided business card. One side is your brand image or logo with your tagline. As this is the only elements on the card side it will create a stronger impression and highlight what you do in relation to the brand.

On the flip side you want to put the key information only, two cluttered and it becomes hard work to read. Just highlight key contact info that is needed.

From a design point of view the above in brand colours will have an impact, however you can also create interest with card types - on wood, transparent card, embossed, etc. This is really a personal choice and depends on your budget.

For me I have wooden cards for maximum impact, however the expense is worth it as I get clients through personal interaction. Assess how often you will be using the cards as a marketing tool, if a lot then the expense is worth it, if they are just to hand out to lots of unqualified prospects then the expense is not worth it..

Hope that helps.

Hi Andrew, you're the first one to say this. I agree a double sided business card is more powerful and gives you the space to get creative but also have room for all the contact information. This is what I have. Thanks for sharing your thoughts.

5

There are multiple decision points: the canvas, the image, the font, and the content. If you want to stand out you can take an unconventional approach to any one or for all of these. First, the canvas need not be the traditional size, shape or texture. Why not square? Why not linen or plastic instead of paper? The image can be a vector image or a photo. There can be more than one image. You can use both sides of the "card." Fonts can be traditional, or whimsical, etc. Content can be expansive or short and to the point. Who's to say a business card couldn't be napkin with doodles and a phone number? A flower with a website address on an attached bow? You could go crazy...

John Elcik just now Then there is the question of what should you really do. I suggest very little of the above given who your prospective customer is. I suspect a a little difference goes a long way in your line of work. The choices should be less a reflection of your personality and more an acknowledgement of who they are and why they should seek advice from you. A bold, confident font expressing a short direct value proposition would probably be better: Mara, Coach to the ____. i.e. something short and pithy.

5

Hi Mara,
Congrats on your decision to start your own faciliataion and coaching business. Regarding your question on what to put on the business card to attract/retain interest; I would offer up the following suggestions:

Your card should have the basic information for contact: your name, business name, email, phone number, and website. Additionally, to help ensure you can retain interest this is a really bigger question. I would offer up the suggestion to have as many ways for your network to 'connect' with you as possible. Examples: Faceback, Twitter, LinkedIn, g+ (etc). These social media sites provide you the means to help retain connection and attract engagement. Of course, they also require work on your part by providing relevant, frequent content.

Best of luck and I hope this has been helpful.
Velma

5

I think personally it's not always about WHAT you put on the card, but the actual card type itself. Yes, basic information and a nice color scheme will help, however, thinking outside the box helps. How about a CLEAR Plastic business card? What about different size cards? How about cards with spot UV, meaning you can make certain areas and colors stick out? What about some metallic on the text areas? You can always give us a call or see our website at www.sosdigitalprinting.biz for some ideas. We are wholesale pricing to the general public always and forever. Open 24/7 ith on site chatting to help you out. We have a full team of designers to walk you through as well. Verbal assistance is always free as are suggestions. Hopefully this will help you out and there is a LOT of online printers out there selling business cards, but it's the TYPE of card that might help you out with what your trying to do. Hope that helps a little?

5

Someone once told me that my business card was "too crowded" with information. I understood that this might overwhelm some people especially if they were interested and wanted to scan the card quickly for either my contact number or email address. I think that a clear and concise business card without any extras i.e. excessive designing, listing of multiple websites/numbers and favorite quotes (unless on back) would be best. There should be good spacing and fonts should not be too small.

Kim, thanks for your comments above.

5

Business cards are a visual model therefore you need to have a memorable vision/logo/layout. However, less is more when it comes to visual memory so don't clutter the card. Along with the usual name, company and place i would add a tagline that either describes what you do or describes the kind of clients you serve. I would also leave the backside blank and writable so you can add a note to the person receiving it of when and where you met when you exchanged cards. You do all that and your card will be noticed and remembered. I have people I had met at networking events and who i only see infrequently and they immediately recognize me because of my card.

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