How do I make a business card that is noticed?
I want to create business cards to start my own facilitation and coaching business. What should I put on the card to attract/retain interest?
I would recommend a double sided business card. One side is your brand image or logo with your tagline. As this is the only elements on the card side it will create a stronger impression and highlight what you do in relation to the brand.
On the flip side you want to put the key information only, two cluttered and it becomes hard work to read. Just highlight key contact info that is needed.
From a design point of view the above in brand colours will have an impact, however you can also create interest with card types - on wood, transparent card, embossed, etc. This is really a personal choice and depends on your budget.
For me I have wooden cards for maximum impact, however the expense is worth it as I get clients through personal interaction. Assess how often you will be using the cards as a marketing tool, if a lot then the expense is worth it, if they are just to hand out to lots of unqualified prospects then the expense is not worth it..
Hope that helps.
Here are a couple of ideas based on positive reactions to my own card, which are a slightly different spin on the traditional biz card:
1. Turn it around. Instead of a traditional business card, which is a landscape layout, consider turning around and making it a portrait layout.
2. Consider going luxe. Get a card that is a thicker paper stock than your typical business card.
3. Size matters. Think about a card that is a different size or shape than the usual.
Make sure your name, credentials, phone, Web site, and e-mail are on there. Don't overcrowd it with too much information.
Best of luck!
There are lots of expert tips for designing business cards. My advice is to start with your identity and keep it consistent not only on your business card but across all of your marketing materials. If you can't afford to hire an expert to help you create a logo and identity for your company this article gives some great advice to get you started with your marketing campaign until you are in a better position to afford one. Click on the link to read the article. http://www.graphicdesignbyvictoria.com/#!How-To-MARKETING-TIPS-for-Start-Up-Businesses/cjy3/C2D4E73B-DEFE-48DB-9767-2023FBD0A538
Include your photo! When you come back from a conference or networking group, it is easy to forget who those cards belong to. But if you have spoken with someone (assuming it was a memorable conversation) and you have a photo on your card, it will help them to connect the dots. I also use a card that folds over. It serves as a mini brochure and always ends up on the top of the pile.
Color, great design, something unexpected, elegant and professional. Then a great brand promise (not a tagline or description) ... that's focused on what someone would achieve if they worked with you. You want people to read it and say "I want that!"
Heavier stock adds importance. use both sides of the card, with standard company info on one side and personal on the other ... consider a texture or stock that is related to what you do. Get a great designer!
The two best things I have found are to always leave at least one side of the card as plain white so that anyone you give the card to will be able to write down whatever they want on it. Also to make sure that you have as many forms of communication information as you can without making the card looking cluttered.
I like what this site has to say about it:
There are plenty of free templates to do it as well, such as Microsoft (http://office.microsoft.com/en-ca/help/business-card-basics-how-to-make-your-own-HA001191246.aspx), or Degraeve (http://www.degraeve.com/business-cards/). But at the end of the day I have found that with free you get what you pay for and so I greatly recommend going with a pro. A business card is the introduction many people will have with your company, so why risk it by trying to save a few bucks? I hope this helps.
Any business card can look nice and clean, but ultimately the question is "Does this reflect my brand"? What is the Mara Svenne brand? Is it calm and friendly? Is it dynamic and bold? Loud? Subdued? Whatever your brand is, it will ultimately affect the look and feel of all of your marketing materials, particularly your business card.
A skilled graphic designer can take your established brand identity and create a card that is memorable to your potential leads and cost-effective for you. Keep in mind that specialty additions such as die-cuts, metallic inks, and stocks will make your overall production quote a little higher.
As some have mentioned, a business card is more for someone to remember you and your brand, not necessarily to retain interest/by itself bring business as Jerry had mentioned. It's more about the connection someone makes with a conversation that you and that individual have, and the associations through the card. As others have mentioned, have a card that is clean, professional and has a layout that reflects your business brand. People tend to have many business cards, so subtle changes in paper thickness and texture, and font texture (if it is raised for example) and using both sides can make a difference and be more attention grabbing. I'd also make sure to have your linked in profile on the site and encourage them to connect with you, or, as Vince said, encourage them to connect with you right away. That way you can use both resources to your advantage to gain greater traction. Hope this helps!
It really depends on the business, but some business card ideas I dig are:
1. clear description of your business (one card I saw just had "Contractor" on the back) it was clean, clear and bold and I though it looked both professional and memorable!
2. magnet cards, always a keeper
3. Bar Codes - a great call to action directing you to the business' website
We've been using plastic business cards for 15 years and well worth the cost. So many cards get handed out in networking events or in just general business life. Hand over a color plastic one and it starts a conversation, it stays on the individuals desk so when they want your services you're the first to be remembered. Hope this helps.
P.S. Also great for getting snow off the windscreen of the car....