How do I make a business card that is noticed?
I want to create business cards to start my own facilitation and coaching business. What should I put on the card to attract/retain interest?
It really depends on the business, but some business card ideas I dig are:
1. clear description of your business (one card I saw just had "Contractor" on the back) it was clean, clear and bold and I though it looked both professional and memorable!
2. magnet cards, always a keeper
3. Bar Codes - a great call to action directing you to the business' website
We've been using plastic business cards for 15 years and well worth the cost. So many cards get handed out in networking events or in just general business life. Hand over a color plastic one and it starts a conversation, it stays on the individuals desk so when they want your services you're the first to be remembered. Hope this helps.
P.S. Also great for getting snow off the windscreen of the car....
I make a lot of business cards for different businesses and some of the things that I found that work is to use heavy weight paper, glossy on one side and matte on the other. Use full-color on both sides. Make sure on the front of your card you have a QR so people can use their smart phone with it. Have a very catchy logo not something that is usual. While you have your logo on the front, with photographs on the back. Try not to be too cluttered. Make sure your email address in your website coincide: such as
See you can see everything goes together nicely. And then if you can get an 800 number that uses your name, same with the fax number.
These are just a few ideas for you. Good luck
Business card should not be too glittery but simple. People care to see the contents and short version of profession and clear understanding. Too complicated cards would not get you any better results. Pradeep Berry of financial and Auditing Consulting Services Inc@ firstname.lastname@example.org
Get someone to help you create a logo that stands out. Make sure the message on your card is consistent on all your other marketing material. And recognize that a card doesn't do much other than provide contact information. In fact, if you're doing it right, you'll be contacting people who's cards you get in order to follow-up and develop a relationship.
don't worry about the business card. Just make sure if you use one it is clearly laid out. Easy to read and photographs well (many people scan them / photo them from the smartphone and load them into contact software). And is of a reasonable quality.
Spend the time, money and focus on your pitch - when you give them your business card what do you say to them? How do you say it? How do they get you and why you are different? They will remember the conversation, if you make an impact, much longer than the details on any business card.
Good luck, I wish you every success.
There is lots of good advice here but I did a little research online and came up with a couple of good sites worth looking at. Pavlushka has a colorful post here: http://www.noupe.com/design/business-cards-that-work-71822.html
Are you planning to design your own card or do you anticipate using professionals? The psprint page has some useful guidelines http://www.psprint.com/resources/choosing-business-card-font/ as does this site: http://westmountsigns.com/index.php/creating-an-attractive-business-card/
I wish you every success on your new venture.
On the back of my business card, I have a QR code that goes to my LinkedIn account. Also join social media and list your social media sites. Have the cards done professionally. Many office stores will do it for a nominal fee or you can sign up for reward cards and receive discounts.
Place an offer on your card such as 10% or $$$ value works well
What you don't want to do is us a service like Vista Print with their design templates as anyone who is in the printing or design industry can spot one a mile away as they look so much like so many others. Find a good graphic designer to design something that replicates your business model in terms of a branded logo and make sure it matches your business website and any other marketing material. Make sure the text is no smaller than 9 pt as anything smaller is very hard to read for the average person.
Some folks have told you not to bother with business cards but you need to have some graphics and photos that serve your purposes. You need a business card and a website.
The easiest way is to think of a metaphor for your facilitation and coaching business.
We designed a website and stationery for one consultant. His business is building business for others. So, we came up with the idea of "Digging For Bones." The metaphor is carried over throughout the website and his business card.
It has way more impact: most people love dogs. They get the idea that the "bones" are valuable clients. And they think our client is pretty clever and worthy of a conversation. This dog metaphor was much more clever than: "I build lists and telemarket in the old-fashioned way. Hire me!"
- A country mileage signpost: Sharing Opinions, Valuable Insight, Agreement, This Way to Success
- A group of birds on a wire, sitting side-by-side, chirping different tunes.
- A football jersey with "Mara" written on it.
I have been in marketing and public relations for 30 years. Good luck!
Use a very thick paper stock. It is amazing how it feels in your hand and your clients'
Business cards are a visual model therefore you need to have a memorable vision/logo/layout. However, less is more when it comes to visual memory so don't clutter the card. Along with the usual name, company and place i would add a tagline that either describes what you do or describes the kind of clients you serve. I would also leave the backside blank and writable so you can add a note to the person receiving it of when and where you met when you exchanged cards. You do all that and your card will be noticed and remembered. I have people I had met at networking events and who i only see infrequently and they immediately recognize me because of my card.
Someone once told me that my business card was "too crowded" with information. I understood that this might overwhelm some people especially if they were interested and wanted to scan the card quickly for either my contact number or email address. I think that a clear and concise business card without any extras i.e. excessive designing, listing of multiple websites/numbers and favorite quotes (unless on back) would be best. There should be good spacing and fonts should not be too small.
One interesting thing to think about is make the card a different shape. Just rounding the corners (or just one or two corners) could make a huge difference. Also, pick a simple yet powerful mark or logo. Finally, think about what your clients really struggle with, what can you help them solve? If it's helping people find their path, say just that - "Find Your Path". State clearly what solution your provide.
I hope that helps.
Don't bother. Business cards, like faxes, are rapidly becoming extinct. You want to be noticed on line. That's a totally different question
Let me be blunt. A business card is not what you use to gain, attract, and/or retain interest. Please do not go out and spend a whole bunch of money on some ridiculous card that you think will get you a bunch of deals. That is the LAST thing that matters. What matters is if you have someone elses card. Why? Because then you can reach out to them to peak their interest and ideally set up a call to talk about doing business together. The business card that YOU have is not where you should be focused. I don't know about anyone else, but I DO NOT do business with someone because of their BUSINESS CARD! That is ludacris! On the flipside, if someone communicated value to you and solved a problem that you had, would you NOT do business with them because you were not impressed with their CARD?! Absurd thinking. What you need to focus on, instead of cardstock, texture and color meanings, are the activities and actions that will generate enough conversations with qualified buyers which will generate deals being done. Period.
I think personally it's not always about WHAT you put on the card, but the actual card type itself. Yes, basic information and a nice color scheme will help, however, thinking outside the box helps. How about a CLEAR Plastic business card? What about different size cards? How about cards with spot UV, meaning you can make certain areas and colors stick out? What about some metallic on the text areas? You can always give us a call or see our website at www.sosdigitalprinting.biz for some ideas. We are wholesale pricing to the general public always and forever. Open 24/7 ith on site chatting to help you out. We have a full team of designers to walk you through as well. Verbal assistance is always free as are suggestions. Hopefully this will help you out and there is a LOT of online printers out there selling business cards, but it's the TYPE of card that might help you out with what your trying to do. Hope that helps a little?
Give something away for free.......which gives them an experience of your work.
Focus on your free offer......and they will see the ways you can help them through their own experience. It is much easier to 'sell' your coaching services this way.
Congrats on your decision to start your own faciliataion and coaching business. Regarding your question on what to put on the business card to attract/retain interest; I would offer up the following suggestions:
Your card should have the basic information for contact: your name, business name, email, phone number, and website. Additionally, to help ensure you can retain interest this is a really bigger question. I would offer up the suggestion to have as many ways for your network to 'connect' with you as possible. Examples: Faceback, Twitter, LinkedIn, g+ (etc). These social media sites provide you the means to help retain connection and attract engagement. Of course, they also require work on your part by providing relevant, frequent content.
Best of luck and I hope this has been helpful.