How do I make a website to promote my software tool?
I have a software tool to sell. I need to know how to make a stunning website to attract people. Also, what additional steps should I take to attract new clients after creating the website?
To promote your software tool you need to create a user-friendly and eye attracting website to gain good customers.
First of all, you should be find a web development firm which helps you with stunning website so that you promote your tool easily. A website will help you to increase sales and retain a good amount of customers.
Demonstrate clearly what your business/ software is all about. Video works are really good for this, it also makes people remember you. Just do high-quality videos and make sure your website has CALL TO ACTION buttons!
Promote your product on social media. Don't be TOO Pushy though, mix posts with something entertaining and inspiring. If you struggle, you can always share somebody else's posts too! Brilliant option, right :)
I appreciate the explanation from Asim Rais Siddiqui. But I would suggest that in today's competitive world if you got to launch any product on web you must work on the complete package of web marketing starting from web design till you get your website on the first page on Google for at least 3 keywords.
Hence I suggest that you consult any web company that provides a complete package and also teaches the clients as to how it works so that you can put your efforts along with the experts from the industry.
You can contact https://meritzeal.com based in USA, Australia and to provide the international level service at cheapest price it has its tech team with best IT engineers in India.
1. Outline a budget and consider outsourcing to a web development company.
2. Plan your business website according to what you have to sell with web developers.
3. Content plays an important role, a creative website with compelling content is necessary.
4. Websites require unique and creative imagery.
5. Work with developers to ensure the website has all the necessary functionality for your product offering.
Creating a website to promote a product/service or brand is an entire process.
I've divided into three segments, and provided a relatively basic guide for your reference:
PART I. Prior to website creation:
1. Make sure you have a distinct logo that embodies your business vision.
2. List down ideas or inspiration for what you want your site to look and feel like - keeping your target market in mind.
I can't stress this enough; spend a good amount of time on this stage! Conduct thorough competitor and market research to see what works, and what gaps haven't been filled yet. The more detailed and precise your notes get, the easier it'll be to put things together later on.
PART II. Website Creation:
1. Choose a website hosting and relevant domain name.
Namecheap.com, godaddy.com and hostgator.com are popular options for domain registration, whereas dreamhost.com, cloudways.com and godaddy.com are good options for web hosting.
2. Set up your website through the web host.
You can either install wordpress, joomla, wix, liferay etc. or choose to set it up manually, depending on your preferences/resources/options, etc.
3. Get designing.
You could either opt to use a design template that tells WordPress/Wix how your website should look like. Or have your designs outsourced and work on the HTML part of it, to get your website up and running.
4. Add content and customize as per your needs.
Depending on your wireframes and desired user journey, you can decide to add inner pages, like an 'About Us' or 'Contact Us' page.
Ideally, your content should be optimized, in order to achieve a good SEO ranking and get noticed by Google and potential clients.
Part III. Market, Promote and Analyze:
1. Use Social Media.
Harness the power of social media by creating pages dedicated to your business/service. Generate content that's platform and audience-specific, and invites traffic to your website. Remember the point of social media is to engage with your clients - you'll want to make sure you take the time to respond to comments, queries, feedback, etc.
2. Run Email Campaigns.
Email campaigns are another good way to reach and engage with interested clients.
3. Keep a check on relevant analytics.
Make sure to keep an eye on your website's analytics on a regular basis, and conduct site audits.
4. Implement changes.
Based on your data collection from analytics and customer feedback, make sure you're able to implement new strategies and required changes to make sure your product continues to thrive in the market.
I know this is a lot to process, but I really hope it helps!
Keep in mind that it can be time-consuming, and in case you'd like to outsource these services, feel free to contact me or check out my software solutions website: www.tekrevol.com. We highly support and respect entrepreneurship, and would love to make sure you're able to achieve your vision!