How do I pick a topic to blog about?
I have always wanted to write a blog, and I see other people writing about all different topics. I want to write something that people will actually read. What are popular topics; family, work, hobbies, inventions? What is a good platform to use? There must be a good program to use to publish.
What do you know best? That's where I would start. Do not worry about whether it will be popular, the internet is a vast place and there are certainly more people than you could imagine who are interested in what you may have to say. That being said, first start with something you know well and are passionate about. You can't write well about something that does not excite and interest you. Second, when you know what you want to write about, do some research. A great place to start is http://answerthepublic.com/. Type in keywords relate to your topic and this site will give you suggestions (based on actual search queries) of questions people want to know about related to your topic. Then write your content, publish it on a blog, and start sharing.
It depends on who your target audience is. I would determine who I'm trying to reach, and what my purpose is. Do I want to help with their problems? Do I want to educate them, sharing my knowledge and expertise in areas that are relevant to them? I use and highly recommend Wordpress as a blogging site.
What are your clients talking about the most?
You can get an blog topic ideas via Hootsuite blog post topic generator here: www.hubspot.com/blog-topic-generator and you can also keep an eye on latest social media talk related to online marketing, seo, sem.
The best source of inspiration for me is insights arising from great outcomes you have delivered for clients. Even better if they are counter intuitive like doubling profitability by sacking half the customers. If you address a challenge that your potential audience is likely to be interested in, tell them what they can do about it and the results the intervention achieved along with some good nuggets that they can use in their own context then that is a good recipe. People like reading stories with at least some human interest rather than something that reads like a scientific journal.
If you want to build up an audience the writing good stuff is only the start. You also need to think about reaching your audience by social sharing, guest blogging and other forms of promotion. People will not just find your blog unless you drive traffic or have SEO and a very unique perspective on questions that lots of people are asking.
Wordpress is the most popular blogging tool for good reason. It is easy to use and incredibly versatile with all of the templates and plugins available.
Anna Kendrik has a geat blog or maybe not because that was years ago since I checked but it was outstanding nonetheless
Write about something you know about and like. It will be easier for you to write and you won't get bored doing it.Also, when writers block happens. Don't worry that's something that all bloggers go through it will pass. If you really enjoy what you are writing about and are excited about it. This will be the motivation that keeps you going. Here are some articles that you might find useful:
...what is your expertise? Are you a connector? A doer? Write about what you know and make sure you know who you're writing to. Who is the audience for your blog? Colleagues? Clients? Vendors? Answer these questions and the answers will guide you.
There are already many good answers here. And I also agree with some answers that you have already received from the other users.
According to my opinion, you can ask yourself, what you want to write & what is your interest area? If you have clearly known what is the goal of your blog? Then choose the same that your heart says. Once you know all of these things, after that you will have to go the better direction/field on what to write.
To blog you can choose Wordpress or Blogspot platform. You have the option to choose the free & paid version. WordPress gives you more compared to Blogspot. In wordpress platform you complete control on your blog and you have many options to custom your theme.
Six things to get you blogging...
Firstly, a lot of what I would have said has already been said, but WordPress is a fine platform to use [I use it], but you could also use something like medium that has an existing intrinsic following.
To answer your main question you can blog about anything, even how depressing you find the world, and you will get followers, as long as you do it well!
The thing to remember is that what you are doing is creative, so really it's more a case of finding what works for you, and the people who follow your work than any rigid guide to blogging, but in the mean time here are 6 simple rules to get you started...
1) Every post should have a clear message: A blog post, like any other piece of writing, should encapsulate a complete thought or idea. It really doesn't matter what it's about, your cat dying, your family holiday, as long as it's about something the reader can understand in a way they can follow.
2) You don't have to make a point, but it helps: The first lesson every writer learns is have a beginning, middle, and end. Blogging is no different, although it's a much more fluid concept, but we'll get into that next.
3) Don't limit yourself to the written word: A blog can use just about anything to convey it's message. The use of video, images, audio [usually refereed to as a pod cast] and other interactive content is actually a good idea. Studies have shown that people are for more likely to engage with interactive content like video than words alone. 55% of users spend less than 15 seconds assessing your site, so you need to grab them right off the bat.
4) Write with your own voice: What ever you do and however you do it, do it your way. Don't try to engage though clever gimmicks that feel unnatural. If it feels weird when your creating it, it will feel wrong to the user.
5) Write about what you know and love: As obvious as this sounds it's possibly the number one mistake people make when setting out to create a blog. If your not genuinely interested in the material, no one else will be, so make it something you're passionate about. If you've never been homeless, or travelled the world, no amount of research will make up for that in what you present.
6) Post regularly: I can't stress this enough! It's not enough to have met all the above if you don't do it in a predictable schedule. People who read blogs are very much creatures of habit, and there not going to drop by your blog on the off chance that you've posted something.They also have a very short memory's, so post on a regular basis. It doesn't matter weather it's every week, every month, or even every year, as long as it happens every time...
Rounding this up I would say that it's not enough to just keep it short and snappy, you need to convey that fact in your title. "Six things to start you blogging..." a great post because firstly blogging is something I love, the post has a definite purpose and follows a flow, and more importantly in conveys it's length in the tittle. When I read 6 things I know I'm not getting six pages, I intuitively understand that I'm getting a bullet point list, and it will have a finite amount of information.
"How to start blogging" on the other hand might well have gone on for six pages, and no one except your most die hard fan will read it...
Good luck, and most importantly, have fun with it...
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