How do I pick a topic to blog about?
I have always wanted to write a blog, and I see other people writing about all different topics. I want to write something that people will actually read. What are popular topics; family, work, hobbies, inventions? What is a good platform to use? There must be a good program to use to publish.
The best source of inspiration for me is insights arising from great outcomes you have delivered for clients. Even better if they are counter intuitive like doubling profitability by sacking half the customers. If you address a challenge that your potential audience is likely to be interested in, tell them what they can do about it and the results the intervention achieved along with some good nuggets that they can use in their own context then that is a good recipe. People like reading stories with at least some human interest rather than something that reads like a scientific journal.
If you want to build up an audience the writing good stuff is only the start. You also need to think about reaching your audience by social sharing, guest blogging and other forms of promotion. People will not just find your blog unless you drive traffic or have SEO and a very unique perspective on questions that lots of people are asking.
Wordpress is the most popular blogging tool for good reason. It is easy to use and incredibly versatile with all of the templates and plugins available.
What do you know best? That's where I would start. Do not worry about whether it will be popular, the internet is a vast place and there are certainly more people than you could imagine who are interested in what you may have to say. That being said, first start with something you know well and are passionate about. You can't write well about something that does not excite and interest you. Second, when you know what you want to write about, do some research. A great place to start is http://answerthepublic.com/. Type in keywords relate to your topic and this site will give you suggestions (based on actual search queries) of questions people want to know about related to your topic. Then write your content, publish it on a blog, and start sharing.
I would suggest that you should first start taking part in discussions in different forums on social media on different topics.
So that you get feedback from readers how they perceive your input.This will develop you to write good blogs and also identify for you the area of expertise and interest to write blog on.
Your professional expertise is one of the good areas to blog about.But the best is where your interest and passion lies.
One of the most important thing is to get yourself connected with the community you want to belong to . There are many groups available where you can express your opinions and also advise on various matters.
Best Of Luck,
North York, Canada
Before you begin I suggest you determine the purpose of your blogging. For me for example it is to educate and engage folks and ultimately to inspire them to reach out to me if appropriate. I have control over my intentions. On the other hand I do not have control over the desire of folks to read- I suppose if it was possible to know that I (and all others) would be doing it however...
Blog about what you love to write about and know well, not what's popular out there. You will find your audience and readers if you're sharing great information in the area you're passionate in. Moreover, you wouldn't feel short of ideas in your chosen niche.
Once you figure our your niche/subject, then research what are the questions, topics people search most about in that area. You can use tools like soovle.com or ubersuggest
Blogspot and wordpress both are good for starters. Play with any.
Discover the problems that your target market has and write about solving them.
Find what's important in your demographic. Make sure you're well equipped with the knowledge on the particular subject of choice. Don't write on vague assumptions.
Passion is good, but without knowing much on the subject will do more harm than good.
WordPress its a great place to start as some have already mentioned.
Tell stories in your blog, make it apart of your write, as long as it pertains to the subject.
...what is your expertise? Are you a connector? A doer? Write about what you know and make sure you know who you're writing to. Who is the audience for your blog? Colleagues? Clients? Vendors? Answer these questions and the answers will guide you.
Write about something you know about and like. It will be easier for you to write and you won't get bored doing it.Also, when writers block happens. Don't worry that's something that all bloggers go through it will pass. If you really enjoy what you are writing about and are excited about it. This will be the motivation that keeps you going. Here are some articles that you might find useful:
You answered your own question ;-)
Suggested theme would be volunteer FD.
Blog topics would be fundraising, grants, etc.
PS - having a central theme like this allows you to target that audience for your expertise & increase the likelihood that your material would be relevant.