How do I stand out from outsourcing companies when marketing my software company?
Is it possible to generate leads for software outsourcing through email marketing and LinkedIn? My questions are as follows:
-All CTOs/ CEOs I've talked to, told me that they receive hundreds of emails from software outsourcing companies that promise to solve all their problems. Even though we are focused on a particular niche (We help fintech startups and have a focus on UX / UI), we are struggling to distance ourselves from the crowd. Has anyone had success via this approach outside of SaaS, e-commerce or newsletters?
- Has anyone worked with a good marketing agency, that has proven results with B2B email marketing outreach for software outsourcing companies? Most of them seem to be SaaS or e-commerce.
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The best way to promote or market your software company is to move to online first & start some digital marketing functions to promote it online or make it viral on internet. It will not only build your market base but also help you get high amount of customers (big customers too). Here are the various functions you can perform to promote you software company:
Make your Software viral:
Start submitting your software to software download websites & directories such as Softonic, FileHippo etc. Also take care of mobile users & launch app for your software & submit it on Google Play Store, Apple App Store.
Do Affiliate Marketing:
Affiliate marketing has a very vast network over the internet. Ask your affiliates to promote your software & pay them on the basis of result.
Run PPC Campaigns:
Start running your Pay Per Click (PPC) Campaigns on search engines like Google & get a visibility for your software basis on keyword research.
Do continuous SEO:
Maintain your rank on search engines via techniques like site structure, link building, Keyword placement, sitemap etc.
Join online Forums:
Mark your presence on Blog sites & discussion forums with software related themes & start publishing your content or answer & speak about your software when needed. It’s a free publicity procedure & will also gives you lot of exposure.