How do I stand out on Twitter?
There are so many Tweets posted every day and my tweets get buried really quickly. With that being said, I don't want to post 100x a day and annoy people. What is the best strategy with using Twitter to maximize the amount of exposure I get?
Agreed - hashtags are a must. Do some research looking at the types of hashtags being used to talk about your content (what are your competitors using, search a few keywords and look at any associated hashtags, etc).
Also try targeting a few "champions" to engage with - share interesting tidbits of your content relevant to their audience, retweet their content that's relevant to your audience. This can help start to build a reliable advocate network for you on Twitter and will start to build/reinforce your credibility as an expert on this stuff!
Last - if you have really strong pieces of content that you've tweeted but didn't quite the reaction you wanted, don't be afraid to RT it on a different day (good to give it a few weeks so your feed isn't all repeated tweets) at a different time. Start to understand when your audience is on Twitter looking for content like yours. Tools like Twitalyzer are a good place to start.
Yes hashtags make your tweets searchable so you should always use them as long as they're relevant to the post. Making your tweets interesting, controversial and/or funny and people retweet them. Retweeting gets you a more engaged viewer because it's a post from one of their contacts rather than a business
Hi Caitlin, you can include good tweet related info graphics , also # tag will give you more exposure....