How do I track and identify visitors to my B2B web site?
My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.
As a couple people have mentioned, Google Analytics is a great way to see the activity of your website. However, if you're looking to narrow in on specific people, you'll need a marketing platform, such as Hubspot, that can help you track and identify individuals.
You can easily track your who is visiting your website by Google Analytics, it allows you to analyze in-depth detail about the visitors on your website. You can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.
Besides this, you can use Live Chat Software to track visitors on your website in real-time. With real time visitor tracking feature of live chat software you can easily visualize the customer journey on your B2B website and provide real-time assistance to your visitors and turn your website visitors into customers.
Generally you can track the number of visitors by using Google analytics, which means you can able to list out the service providers, there you can find their demographics, behavior, conversion rates and more for free.
If you want to know the individuals who are all visiting your site, then you have to goes with paid software like hubspot sales hub, lead boxer, etc.
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