How do I track and identify visitors to my B2B web site?
My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.
Generally you can track the number of visitors by using Google analytics, which means you can able to list out the service providers, there you can find their demographics, behavior, conversion rates and more for free.
If you want to know the individuals who are all visiting your site, then you have to goes with paid software like hubspot sales hub, lead boxer, etc.
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You can easily track your who is visiting your website by Google Analytics, it allows you to analyze in-depth detail about the visitors on your website. You can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.
Besides this, you can use Live Chat Software to track visitors on your website in real-time. With real time visitor tracking feature of live chat software you can easily visualize the customer journey on your B2B website and provide real-time assistance to your visitors and turn your website visitors into customers.
As a couple people have mentioned, Google Analytics is a great way to see the activity of your website. However, if you're looking to narrow in on specific people, you'll need a marketing platform, such as Hubspot, that can help you track and identify individuals.
To keep tracking your company growth, regardless of its size, it’s an important work, that it should be handled by effective, good and proper tools. Using an analytic tool to track your traffic/visitors can be overwhelming at the start, but using that data with the proper measures will always be the main task.
So, the Analytics tools have to be effective and fast enough to help you guys. Below mentioned web analytics tools will provide you with a better understanding of your audience.
Google Analytics- Google’s tool is one of the best web Analytics tools, and it's still free. It also has paid version for big partners, but for bloggers and small business owners, the free version is more than enough.
Clicky- A Large number of websites are already depending on Clicky to analyze, monitor and react to their visitors in the real time.
Piwik- It is a leading open source of web Analytics platform that provides you the valuable insights into your website's traffic, your marketing campaigns and much more.
Statcounter- Statcounter is another best visitor analysis tool for your blog or website. Use StatCounter to monitor the actual human activity in the real-time.
Site Meter- A free and fast Web counter that also features custom counters styles. It creates dynamic 3D-charts showing page views, visitors and visits durations.
Above shown top Web Analytics tools are best tools that you can try for your site or blog. So, do try for your business and analyze your visitor's activity.
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